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International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation

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Critically evaluate one International Market Entry strategy 5 CONCLUSION 6 REFERENCES 7 INTRODUCTION Global marketing is a term which means exchange of goods and services across the international marketplace in order to seek the attention of domestic as well as foreign clients. Nike is a most popular American brand which is famous for its unique designs, development, manufacturing and worldwide marketing such as; sales of footwear, apparel, equipment’s, accessories and services. Thus, various factors associated with globalisation is outlined in the project

International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation

   Added on 2021-01-02

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International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation_1
INTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................11. Drivers of globalisation...........................................................................................................12. Analysis of nature of global environment...............................................................................33. Identification and justification of one specific target market within UK................................44. Identify and justify one type of global international strategy method....................................55. Critically evaluate one International Market Entry strategy...................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation_2
INTRODUCTIONGlobal marketing is a term which means exchange of goods and services across theinternational marketplace in order to seek the attention of domestic as well as foreign clients.However, main objective of expanding business across distinct market is to grab the opportunitywhich is available into global market also. It helps in meeting the requirements of selectedforeign nations where values of organization can also exported (Berthonand et. al., 2012). Nikeis a most popular American brand which is famous for its unique designs, development,manufacturing and worldwide marketing such as; sales of footwear, apparel, equipment’s,accessories and services. However, company is having its headquartered near Beaverton, Oregonin Poland. Therefore, assignment is going to highlight the expansion process which needs to befollowed by Nike while expanding their business into UK market. Thus, various factorsassociated with globalisation is outlined in the project such as; drivers, nature of market, specificmarket with justification, global entry and exit strategy for Nike. TASK 1. Drivers of globalisationNike is an American multinational brand which is involved in manufacturing largenumber of products such as; footwear, apparel, equipment’s, accessories and distinct services.Basically, this association is considered as world’s largest supplier of athletic shoes and apparelas well as major producer of sports equipment’s by having revenue more than nearly US$24.1billion in their fiscal year 2012. However, in 2012, company is having more than around 44,000employees across the worldwide. In coming year 2014, brand alone is exceeding the value ofaround $19 billion. Now company wanted to expand their business in UK market for generatingmore or more revenue by seeking the attention of European members also. Therefore, it isessential to come analyse the various drivers of globalisation before entering into new market forminimizing the possibilities of mistakes (Papadopoulosand Heslop, 2014). However, four maindrivers of international marketing are; market, government, cost and competition. Basically,these extrinsic drivers influence the major conditions of associations which are not controlled byfirm individually. Market- This driver includes various areas such as; common needs of final users, trendsof marketplace which fluctuates due to changes in choice or preferences of clients and1
International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation_3
various other fluctuation that affect the business operations of Nike. It means, analysis ofmarket aids in understanding the alteration which is mainly incurred a UK market fordesigning their planning or strategies as per customer needs. Government- Advisory bodies also act as major driver for Nike because governingbodies are responsible for implementing various policies which leads to reduction in tradebarriers. Along with this, supports a nation in shifting towards open market economywhich is really beneficial for Nike while emerging into UK marketplace. Competitive advantage- In case of this driver, increase trade between various nationswith foreign direct investment supports in maximizing interdependence among nationsand associations as well as expose the company into new competitors (Ruzoand et. al.,2011). Apart from this, there are few other major drivers of globalisation are also identified which areexplained as follows- Trade liberalization- In order to control global economic position, governing bodies isusing various trade policies for analysing that what is goes in and what is going out likeexport and import. Basically, number of restrictive norms are implemented for importsystem such as; barriers such as tariffs, non-Tariff barriers, whilst for exports. Apart fromthis, one of the key major feature and driver of internationalization has been liberalizationof barriers on exchange in goods and services. Distinctiveness in cost between nations- Every nation is having major difference incurrency, phase of development, location and demography. For example; price ofproduction factors, land, capital and labour. However, these major differences maximizeinternational trade and investment also. For instance; in southern city of Guangzhou,China almost 10,000 labourers perform legitimate hours stitching shoes for Nike at nearly$95 per month (Czinkotaand Ronkainen, 2013). Instant change in technology- Emergence of advanced technology in past few decadeslead to great improvements in global connectivity, mobility and interaction. For instance;changes in technology facilitating Nike while expanding their business into new marketby accomplishing various business activities in more suitable manner. As it aids inmaintaining long distance relationship with various customers, suppliers andshareholders. 2
International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation_4

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