Building a Career in Marketing: Trends and Skills Needed

This article discusses the trends and skills needed to build a successful career in marketing. It explores the growing retail sector and the job opportunities it offers. The importance of communication, teamwork, creativity, leadership, and IT skills in the marketing field is also highlighted.

MG410 - Career Viewpoint (CW1)
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Table of content
INTRODUCTION...........................................................................................................................3
Analysis and application................................................................................................................3
Secondary study...........................................................................................................................3
Trends which may impact on chosen profession.........................................................................3
Skills and experiences needed for chosen profession..................................................................4
Primary research..........................................................................................................................5
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Appendix 1...................................................................................................................................8
Appendix 2...................................................................................................................................8
Appendix 3...................................................................................................................................9
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INTRODUCTION
For every individual it is necessary to build a successful career in life. This can be done by
taking effective decision and grabbing opportunities. The main step of building a career starts
after graduation. This is because there are ample job opportunities available and it requires
necessary skills and knowledge. I have recently completed MBA from reputed university and
having specialisation in marketing. I want to build my career in this field. I think that retail sector
is rapidly growing and there are many job opportunity in it. so, with help of primary and
secondary study i found marketing manager as job role in it.
Analysis and application
It is vital to collect information that are associated to the marketing profession as what
are the changes occurs, issues that industry faces and many more. Retail sector is growing
rapidly in present times. It has contributed highly in this pandemic period. However, there are
many changes occurring in it and employment opportunities as well. therefore, for more analysis
secondary study is being done. Data and information was collected from articles and journals.
Secondary study
Here, it is most important part in which data and info is collected and analysed. This
enable in giving insight on what changes are occurring. Also, it is authentic and realistic data as
well.
Trends which may impact on chosen profession
There are various trends which may impact on my profession in future. It may also affect
on developing strategies, taking decision, etc. within sector. So, there are various trends which
are defined as below
Market Research - With the help of Video analysis, machine learning, it becomes faster and
easier for the market Researcher to reach out the more number of people that earlier that leads to
better comprehensive understanding of consumer and more generated insights. As nowadays
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consumers are becomes health conscious as well as in various industries such as retail, apparel,
consumers needs are changes within a rapid manner as well as changing own strategies that can
leads to enhance the cost as well as time (Baker. and Hart, eds., 2016).
Technological advancement- It is rapid change which is being observed in industry for long
time. There are many new technologies which is being used by companies in their operations.
Also, new software and application are deployed in it to analyse data, gather info., etc. this has
resulted in improving efficiency of companies as well. Nowadays most of the firms uses digital
marketing as it is easier in approaching as well as interacting with global consumers
Skills and experiences needed for chosen profession
A new graduate who is performing role of a marketer needs some experience and skills
and thus on such basis selection can be done. Various vital skills as well as basic skills of
marketer through manager can hire graduates that can be known from the primary research as
well as by participating within career events involves.
Communication skill- it is most common skill which is required to interact with people in
marketing. So communication is consider as one of the important skills in order to performing
several roles of marketing within a more effective manner. Thus by having such skills, graduates
can also promotes brand and products of the firm and assist them in completing their goals as
well as objectives (Woods, 2016)
Team working skills.- this is also a basic skill which is required in marketing field. So as a
graduate have an effective team working skills is vital as to can get several effective information
of data that can plays a vital role in order to makes the development and consumer awareness
and decision making.
Creativity skills- in order to build career in this field it require highly creative skills to do
marketing and develop strategies. Moreover, this skill is needed to attain goals in effective way.
Hence, it makes it easy to work with creative mind and provide a new direction and ways to
others to work as well.
Leadership skills- working in team requires an effective leadership skills so that goals are
attained in time. Besides that, it require to guide and show direction to other as well in
completion of tasks and provide support to them if required.
Knowledge area and experience
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Research and development - One of the major responsibility of the marketing is to collect data
from consumers and provide products accordingly. Various consumes have various requirements
as firms can makes the effective decisions within the market in order to satisfy consumers as it
can be done if marketer have appropriate research and development skills. According to these
skills graduates needs ability to research about the marketing trends such as consumer likes,
preferences, rivalries pricing strategies as well as making the utilize of all the data with more
effectiveness and in addition to this making products as per their requirement.
IT- in order to work in this field it requires to possess knowledge about various IT tools and
software. Moreover, it is necessary to gain knowledge about what type of technologies is
available, its use, features, etc. and how it is used in marketing.
Personal skill audit
1. bad
2 not bad
3 average
4 good
5 very good
Skills (Personal Audit
Questionnaire)
1 2 3 4 5
Communication skills *
Team working skills *
Creativity Skills *
Leadership *
R&D *
IT *
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Primary research
This is a study which is done to gather fresh data through various techniques. There are
different techniques in it such as questionnaire, survey, etc. so, in order to collect data I took
interview of marketing manager of tesco. The script is in appendix.
Evaluation
I am newly graduate and completed my MBA in marketing. I want to become a successful
person in my life so i have chosen this field. I did some research in retail sector to gather data
and info. from that i found that this industry is rapidly growing. It is also hiring new talent so, i
am also having chance of working in retail sector. My skills are also relevant to this field and i
can see a bright future and lot of opportunities for me. With that i can attain my goals and
objectives.
CONCLUSION
From the above it is concluded that retail sector is highly growing in present times.
There are various job opportunity in it. the primary and secondary data is gathered here.
However, communication skills are played a important role in this. All of such skills are also
enables newly graduated person in order to perform various roles within more effective manner
as well as also enhance confidence so that career will be improving. Therefore, it is also
discussed various current trends that are associated to the marketing that what are the issues are,
how to solve issues as well as how they utilizes other skills as well as information that can be
collected through personal contacts and participating within career events.
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REFERENCES
Books and Journal
Baker, M.J. and Hart, S. eds., 2016. The marketing book. Routledge.
Camilleri, M.A., 2018. Integrated marketing communications. In Travel marketing, tourism
economics and the airline product(pp. 85-103).
Chaffey, D., 2019. Digital marketing. Pearson UK.
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V, 9(2), p.61..
Springer, Cham.Truman, E. and Elliott, C., 2019. Identifying food marketing to teenagers: a
scoping review. International Journal of Behavioural Nutrition and Physical
Activity, 16(1), pp.1-10.
Woods, S., 2016. # Sponsored: The emergence of influencer marketing.
Online
3 Market Research Trends That May Dominate the 2020s ,2020 [Online] available through:
<https://www.d8aspring.com/blog/3-market-research-trends-that-may-dominate-the-2020s>
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Appendix 1
Name of person Mr. XYZ
Company Tesco
Job position Marketing manager
Date- 2 October 2020
How did you contact them I did visited the website of tesco and then i
contacted HR of company. Then, i asked them
to give me contact details of manager so that i
can get more data and info from him
regarding marketing
Questions asked What is culture of tesco?
What are benefit of working in marketing?
Summary I think that culture of tesco is positive as
there is diversified people working. So, all of
them work together and support each other.
Besides that, employee motivate each other as
well.
The benefit of working in marketing is we
learn about people needs, trends, tactics, etc to
be applied. also, how to promote products and
reach audience.
Appendix 2
CV
Name- John smith
E mail id-
Mobile no.
Career aim- To work in a competitive environment and to grow and learn skills and knowledge
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and apply it in attaining organisation goals
Skills-
Leadership skills
Creative thinking skills
Communication skills.
Knowledge
R&D
Information technology
Qualification
BBA from UK university with grade 7.00
MBA from UK university with grade 8.0
I declare that all info given above is true
Appendix 3
Job description
Organisation- tesco
Job title: Marketing manager
Roles and responsibilities
Preparing reports
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Analysing of data and info
Identifying trends and gathering info from market.
Responsible for managing people
Supports management to implement the organization’s policy and goals.
Required qualifications and skills
Must be BBM graduate from reputed university
MBA in marketing specialisation with 70%
Communication skills
Leadership skills
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