Principles of Marketing: A Comparison of Red Bull and Lucozade Drinks

PRINCIPLES OF
MARKETING

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
FINDINGS ......................................................................................................................................1
Comparison of Target market ....................................................................................................1
Product........................................................................................................................................2
Price.............................................................................................................................................3
Place/ Physical distribution.........................................................................................................4
Promotion....................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

EXECUTIVE SUMMARY
Principle of marketing refers to a heart of business strategies in which leaders can utilise
the several aspects that are product, price, place promotion that helps in targeting the customers
and selling the company offerings so that large profits can be achieved. The main aim of
developing this project is to understand the four Ps of marketing in context of comparing two
companies.
INTRODUCTION
Marketing is an essential term in which goods and services are to be purchased and sold
for gaining profits. Within marketing strategies can be developed that helps in comparing the
selling of goods and the goods which are being ignored by the buyers. It includes several
elements of marketing that are product, price, place promotion etc. This report is based on two
companies that are Lacuzade Energy and red bull energy(Palmatier and Crecelius, 2019). In this
Lacuzade energy is one of the best soft drink manufacturer that is manufactured by Japanese
company Suntory. This organisation can created their Glucozade in UK that is mainly acquired
by British Pharmaceutical company . On the other hand Red Bull is another leading energy drink
selling that is a Austrian company and sold by GmbH. It is created in 1987. this study included
the comparison between Lucozade and Red Bull by using comparison between target market,
product, price, place and promotion so that they will increase their market share and also
customers preference.
FINDINGS
Comparison of Target market
Target market defines the particular group that includes potential customers to whom
organisation can sell their offerings. In context of Red Bull and Lucazode drinks, target market
helps in attracting the customers purchasing power by analysing their income level, occupation
and lifestyle that may affect both the organisation(Porral and Stanton, 2017). Comparison
between both the organisation on the basis of target market can be shown below:
Basis Red Bull Lucazade drinks
Lifestyle This organisation can target
the business class people
In case of this drink company
they can target the customers
1