Principles of Marketing Mix

PRINCIPLES OF MARKETING MIX

Table of Contents
INTRODUCTION...........................................................................................................................1
APPLE....................................................................................................................................1
FITBIT....................................................................................................................................1
Target Market...................................................................................................................................1
Apple......................................................................................................................................1
Fitbit.......................................................................................................................................2
Product/Brand..................................................................................................................................2
Apple .....................................................................................................................................2
Fitbit.......................................................................................................................................2
PRICE .............................................................................................................................................3
PLACE ............................................................................................................................................3
PROMOTION..................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
APPLE
In this era, everyone know about the brand Apple. It's popularity is in all over the world.
The company was established in Cupertino (California) on 1st of April and incorporated on 3rd of
January. It is known for its manufacturing and designing for computer software and customer
electronic products. The company is well-known about the iPod, iPhone etc. The company
having more than its store about 250 in nine countries and through online software and hardware
products are sold. Initially company was called as Apple Computer but afterwards Computer was
removed. They are continue evolving in terms of technology which has unique in features which
are changing the world of technology on parallel (Kopalle and et. al., 2017).
FITBIT
Fitbit is also well-known brand but not as much as compare to Apple. In early 2007 the
'Fitbit was founded and the founder were the James Park and Eric Friedman. They saw that there
is potential for using sensor in small and even in wearable devices. They go for round of
potentiated investors because initial fund of $400000 was not enough. The idea was awesome.
So they though for pre-order of 50. But they got 2000 orders in their first day and like this their
beginning started. They are continue improving their tech and launched other product like tracker
etc. They continue adding different features in the watch. Which was impossible to think in early
times.
Target Market
Apple
Target market are decided by using the segmentation technique. This segmentation
created the targeted groups of customer for the Apple watch series 6. These are based on the age
like child, young, adult and old. The products are for both the gender for male as well as female.
By using the segmentation technique Apple give the reason for use the Apple watch series 6.
Through which they are able to create customer on large scale. The attention towards the brand
and its reasons can make their customer to buy their product. On context of social class they
targeted the higher class due to their high cost. They well know that Lower class are not able to
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