Marketing Mix Analysis of Apple Watch Series 4 and Fitbit 2

Principles of Marketing

EXECUTIVE SUMMARY
This report summarized the marketing mix of two brands, that is, Apple Watch Series 4
and Fitbit 2, how the two brands have applied marketing mix to achieve its objectives, why it has
applied the 4 Ps in such a way and what are the ways to improve the use of marketing mix.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Comparison of target markets......................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................5
Place.............................................................................................................................................6
Promotion....................................................................................................................................7
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................9