Principles of Marketing: Importance and Analysis

MG412 Principles of
Marketing

EXECUTIVE SUMMARY
The marketing concept is beneficial for business and individual as it gives a brief knowledge
and overview about the resources, customers, etc. Main aim of this report is to analyse importance
of principles in marketing. In this presented report secondary sources are being used in order to
collect information as well as data. Furthermore, it is too analysed that with changing period of time
this is becoming crucial to focus on theories, frameworks and market knowledge on basis of which
it is easy to lead to set goals or objectives.

Table of Contents
EXECUTIVE SUMMARY .................................................................................................................2
INTRODUCTION ...............................................................................................................................5
MAIN BODY ......................................................................................................................................5
Marketing Mix ................................................................................................................................5
STP marketing planning process ....................................................................................................6
CONCLUSION ...................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books & Journal: ............................................................................................................................9