Principles of Marketing: A Comparison of Apple Watch Series 6 and Fitbit Versa 2

Principles of
Marketing

EXECUTIVE SUMMARY
This report is aimed to conduct a comparison between the top two brands which are
popular in the market for their product smart watch. The Apple offers smartwatch and the Fitbit
offers smartwatch along with tracking feature. Both have their target audience separate and are
leading in their markets. Apple has being leading in the global market share as compared to
Fitbit. After comparing the two brands, both the companies have established their brand value in
their target markets and have adopted different strategies to promote their products. Both the
watches have different features and functions which makes them different from each other. For
completing this report, secondary research has been used in order complete the assignment.
Secondary sources includes use of books and journals.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target market of Apple watch series 6 and Fitbit Versa 2..........................................................4
Product/ brand of the organisation..............................................................................................5
Price strategies............................................................................................................................5
Place tactics.................................................................................................................................6
Promotional tactics......................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8