This report explores the role of organizational culture in enhancing organizational effectiveness and employee motivation. It focuses on British Airways and its initiatives in creating a positive culture. The report discusses different theoretical models of organizational culture, such as Charles Handy and Edgar Schein models, and their impact on staff motivation and communication. It also highlights the importance of culture in fulfilling employee needs and increasing productivity. The report concludes with recommendations for British Airways to further enhance its success through strategic implications of organizational culture.