Strategic Marketing Presentation

MG529 Strategic
Marketing

Table of Content
 Market Audit
 Competitor Analysis
 Macro and Micro Factor Analysis
 Consumer analysis
 Stakeholder Analysis
 Strategic marketing Objectives

 Market Audit
Market Size
The market that can be targeted by KFC for business is spread in complete UK. There
are many areas that can be consider as target market. There are many countries in
European union which can be consider as the target market for KFC. In some countries
consumption of meat is high as compared to the vegetarian food. So these countries like
the countries like- UK, Ireland, Spain, Austria, Sweden, Italy and France can be targeted
by KFC for business.
Trend Data
The main trend data organisation need to consider in European continent are more
related to the use of healthy meat in food products. So this is important for KFC to select
better and healthy meat that is safe for consumption. Other trends they need to consider
in European market are use alternative of healthy meat and connect to the authenticated
suppliers.

Competitor Analysis
Porter Five Force analysis