Strategic Marketing: A Tool for Differentiation and Promotion

Strategic Marketing

Table of Contents
INTRODUCTION
MAIN BODY
Market Audit
Market Size and trend data
Competitor’s analysis
Macro and Micro economical forces affecting Tesco
Customer Analysis
Stakeholder Analysis
Key strategic marketing objectives for marketing plan
CONCLUSION
REFERENCES
Books and Journal

INTRODUCTION
 Strategic marketing refers to a strategic tool which helps
the organization to differentiate themselves from their
competitors according to the point of view of their
customers. Marketing helps an organization to promote
their products and services among their customers in
effective manner.

Market Audit
 Marketing audit is an in-depth study of the marketing
environment of business internal or external in order to
ascertain the area of problems and opportunities and
recommend effective plan of action for the marketing. The
factors which helps an organization in market order given
below: