logo

Sydney Opera House Marketing Analysis

   

Added on  2020-03-07

5 Pages994 Words59 Views
 | 
 | 
 | 
Running head: Principles of marketing 1Principles of marketingTourist destination of Sydney
Sydney Opera House Marketing Analysis_1

Principles of marketing 2Background of Sydney Opera HouseThe Sydney opera house is considered as the Multi Avenue performing art centre. It is theone of the wonder of the world. It is the tourist destination which is most recognizable building in Australia. It is the icon of the creative and technical achievement of Australia. The main location of it is on Bennelong point which is having excellent harbour setting. It took more than 16 years to build. Australian tourist destination has been categorized into two areas international tourism and domestic tourism. The famous Australian tourist destination includes the cities of coastal which is situated in Sydney and Melbourne. Swot analysis of Sydney Opera House Strength of Sydney Opera house Well known place: Opera is well known tourist attraction place in Australia due to its theatrical art forms and along with that it has deeply emotional theater experience. It is the place which motivates so many people to develop impressive international career (Armstrong, Adam, Denize, & Kotler, 2014). Major companies: opera has so many companies in which four are major.Along with that it has three state companies involving the state of Perth, Brisbane and Adelaide. Training and performance opportunities: All the major companies of opera are providing the opportunities to young generations’ singer. The facilities of tertiary training also exist is all major music conservatoriums nationally. Tourist attraction place: it is the place where most of tourist wants to
Sydney Opera House Marketing Analysis_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Sydney Opera House vs Adelaide Festival Centre
|9
|1184
|699

SWOT Analysis of Sydney Opera House
|6
|934
|283

International Tourism System: Analysis of Tourist Visitation and Destination Development in Sydney
|14
|3722
|181

Sydney's Tourist Attractions and Growth
|4
|450
|149

Sydney Tourism Brochure PDF
|5
|738
|96

Destination Management Services
|12
|653
|43