Business Portfolio and Dynamic Capability Development Report

Millennium Health Sciences
Business Portfolio and Dynamic Capability
Development Report
[Student Name] – [Student Number]

Introduction
 MHS Business Portfolio
 4 Business units operating in various verticals
 Competition among different SBU for parent company’s
resources
 Business of 4 SBUs
 Nutrino – health supplements
 Dermatech – Cosmeceuticals
 LOOKS – cosmetic products
 Energino – Energy drinks

BCG Matrix
?
Relative Market Share
Market Growth Rate

BCG Matrix of MHS
Energino – Dog – low market share, low industry growth
Dermatech – star, - High revenue, high market share, high
industry growth rate
LOOKS – Question mark - Market share is low but growth
rate of industry is high
Neutrino – Cash cow – Medium competitive strength, low
market growth rate and high revenue generation

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
1
2
3
4
1 Energino
2 Neutrino
3 Dermatech
4 LOOKS

GE Nine cell matrix
GE matrix helps in allocation of resources among different
business units by assessing internal and external factors
alike (Amatulli, Caputo, & Guido 2011)
.
While Dermatech appears to be most important business
unit as per the matrix, Energino performs worst.
Investments should increase in Dermatech and Energion
and LOOKS should not receive any further investments
(Mokaya, Wakhungu, & Gikunda 2012).