MHS Business Portfolio and Dynamic Capability Development Report

Business Portfolio and Dynamic
Capability Development Report
Millennium Health Sciences
[Student Name] – [Student Number]

Introduction
• MHS Business Portfolio
• MHS was developed in the year of 1968 by two scientists who wanted to
create dermatologically experienced skin care products.
• MHS could be categorized into several units business:
• Neutrino
• Dermatech
• LOOKS
• Energino

BCG Matrix
?
Relative Market Share
Market Growth Rate Neutrino
star
Energino LOOKS

GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
LOOKSNeutrino
Dermatech
Energino

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Dermatech
Neutrino
Energino
LOOKS

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
LOOKS Cash cow Medium Harvest Givers
Neutrino Question marks Medium
Selective Takers
Dermatech Star High Growth Fits
Energino Dog Low Harvest Misfits