Microsoft Company Innovation Framework and Kind of Innovation Strategy

Running head: MICROSOFT
Microsoft in its innovation
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MICROSOFT
Executive summary
This text is based on the Microsoft company innovation framework and kind of innovation
strategy they uses. Theoretical underpinnings of their innovation process and the absorption
capacity in regard of their innovation are discussed broadly. There is also discussion about the
partners of Microsoft and how they help the company in their business processes. There is also
discussion about the company’s competitor in the global as well as in regional sections. The
discussions about the company’s product curve and what are the innovation in the internal
structure of the management is given in the text. The current state and future innovation in the
product and services is given. The product curve of their one of many products is also discussed
in the following chapter. The associative company, which have entered in joint ventures, are also
discussed in the text.

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Table of Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Company history..........................................................................................................................3
Current state.................................................................................................................................4
Information about the company...................................................................................................4
Identification of the competitors..................................................................................................5
Description of the innovation in company’s management processes..............................................6
The development innovations in products...................................................................................6
The development of innovations in process and services in management..................................8
Theoretical underpinnings of framework of innovation in Microsoft.........................................9
Management and innovation......................................................................................................10
Internal management structure..................................................................................................11
Management process Microsoft follows....................................................................................11
Product S curve..........................................................................................................................12
Promotion of innovation............................................................................................................13
Absorptive capacity of Microsoft..............................................................................................14
Social perspective of Microsoft in market.................................................................................15

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Ventures of Microsoft................................................................................................................16
The impact of future innovation platform of Microsoft................................................................18
Reference.......................................................................................................................................19