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Bakery Business Plan Outline

   

Added on  2020-01-28

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Portfolio Tasks: Business Essential:Introduction1
Bakery Business Plan Outline_1

TABLE OF CONTENTSTASK 1............................................................................................................................................3PART A.......................................................................................................................................3PART B........................................................................................................................................3TASK 2............................................................................................................................................4TASK 3............................................................................................................................................5Part A...........................................................................................................................................6PART B............................................................................................................................................6TASK 4 ...........................................................................................................................................8Marketing objectives....................................................................................................................8Target market ..............................................................................................................................8Marketing mix..............................................................................................................................8Marketing strategies for target market.........................................................................................9TASK 5............................................................................................................................................9TASK 6..........................................................................................................................................10REFERENCES .............................................................................................................................122
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TASK 1PART AMidtown Bakery is making its presence in the markets with a view to serve larger base ofcustomers of London. Being a startup Midtown Bakery is finding its way to make people awareof them in the markets. Midtown Bakery is a startup deals in the customized cakes and bakeryproducts with providing some amazing goodies on the rent for parties, functions, weddings, etc.Main purpose of business is to create a large customer base and always meet their needs to thefull satisfaction. The firm is dedicated to provide new range of products and services where thereis presence of requirements. The new ventures wish to make appropriate association with itscustomers, suppliers, and employees who can offer value to the business and together can make adifference. With its unique combination of customized cakes it would facilitate every customerschoice and that eventually will develop a positive attitude towards the brand of the Bakery. In order to get to potential customers business is planning to commence its operationsthrough various sources, Midtown Bakery is planning to take orders through its websites whichhas been build by a reputed and ranked digital marketing company which is known for hiswebsite building. Also Midtown Bakery is planning to open its outlet or stores in famous streetsof London which is known for its tourists attraction (Meisner, 2014). Due to technologicalchanges and rapid increase in the growth of digital marketing strategies in order to be successfulMidtown Bakery needs to figure out the techniques which will act for them as a golden egg. Thisbusiness idea of Midtown to get into customized cakes business is great because this will givethem an insight to actually know what customers have in their mind when they are coming toplace an order. The key competitors for Midtown Bakery are the ones who are already their atthe streets where they are planning to go to, some of they are: Hummingbird bakery, konditor &cook, Primrose bakery, Lola's cupcakes, Etc. These other bakeries are near to providing thequality in the bakery business but by applying innovative techniques and strategies MidtownBakery can bring the change. PART BMain objective of Midtown Bakery is as follows:To serve customer with utmost quality cakes,3
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Provide customers with amazing merchandise which are trending in the world , whichcan be a quote, a dialogue or anything which sounds humorous.To offer efficient home delivery on orders via apps and websites.Midtown Bakery is a Partnership business which is managed by its two partners who are Tomand Dick. It is the best form of ownership because by adopting this Midtown can include asmany partners as they want in future and in addition this will enable them to increase theirfinances as well. Further moving forward in 5 years time firm is focusing on offering discountson Merchandises and also have a vision of expanding to new places.TASK 2In order to assess the external environment of the firm there is greater necessity towardscarrying out PESTLE analysis for the sake of knowing range of factors affecting organizationaloperations. Such tool takes into consideration important factors like political, economical, social,technological as well as legal. Pestle analysis of Jolly's Java has been enumerated in the mannerstated as below: Political: Political factor is attached with the legal laws and regulations that needs to becomplied with by the firm in order to perform the operations within the market. Besidethis, laws relating to employment has to be followed wherein there is necessity for thebusiness to offer favorable environment to the personnel. The regulations in relation withservice quality has to be complied with for Midtown Bakery. Under this organization hasto maintain suitable quality within the services that are provided to the target market. Atcertain point of time political laws can also be considered as barrier and because of suchthey needs to be followed in an effective manner (Nunnally, 2014). Economical: The economy is already developed one in case of London. Moreover takinginto account overall economic condition it is highly beneficial for Midtown Bakery tocarry out operations within the market. Because of growth in the GDP rate there is greaterwillingness among the customers to spend over the restaurant services. This is fruitful forthe firm within the market. Beside this rate of inflation is lower because of which powerto purchase is higher. In addition to it, as economic scenario of london is strong andincome level of people in the city is high it is beneficial for Midtown Bakery to build itspricing strategies easily. 4
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