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Marketing of Orti's Organic Bakery Assignment

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Added on  2021-02-20

Marketing of Orti's Organic Bakery Assignment

   Added on 2021-02-20

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Marketing of Orti's Organic Bakery Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ASSESSMENT TASK 2.................................................................................................................11 Report based on the marketing mix of Orti's organic bakery...................................................12 Factors affecting external business environment.....................................................................23 marketing report for the Orti's organic bakery company.........................................................3ASSESSMENT 3.............................................................................................................................41 Failure faced by Michael's cafe................................................................................................42 Success from advertising campaign to the company...............................................................43 existing product planning with making changes in marketing mix.........................................54 monitoring of the marketing mix.............................................................................................55 impact of challenges faced by Michael's cafe in market planning...........................................56 Budget......................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
Marketing of Orti's Organic Bakery Assignment_2
INTRODUCTIONFor overall achievement of the business success the business will have to enter the marketand analysis the hurdle that the company is facing to achieve the future goals where the businesswants to stand in the competitive market. With this thought the company wants to overcome thehurdles for which the company prepares the market plan. In market plan the company makes theblueprints of the strategies that company can bring in and stand on the point where the businesshas dreamed. Orti's organic bakery is the company which bakes cakes, cookies, biscuits itmanufacturer of the bakery items. The company organic bakery makes marketing plan for thecustomers which provides healthy breakfast and with the different varieties of recipes havinggood taste. The report will discuss how marketing plan can be made for the company to achieveits objective. Further the study will include the case study on the company to over come thefailure with the help of marketing plan.ASSESSMENT TASK 21 Report based on the marketing mix of Orti's organic bakery.With the help of different marketing strategies the Orti's organic bakery company candevelop the marketing mix report to achieve its objective. The marketing mix will help thecompany to analysis the market condition and the research will make the company to understandwhere it stands in the market(Thornley, 2018).OBJECTIVE: Defined objective of the company is to provide healthy and tasty food forthe customers with different varieties which are nutritious and build the loyalty for the companyin the minds of the customers. The company will make expansion of its business in other areas.With the help of marketing planing. PRODUCT: The product is the significant part for the company for growth of thebusiness. Company can provide the quality product to the customers which will increase thecustomer attraction towards the product and able to satisfy the customers. The products thatcompany offers to its customers is cakes, pastries, healthy biscuits made of wheat grains, etc.TARGET CUSTOMERS: company targets to the customers who prefer to eat on thestreet foods. The company can make awareness among the customers about the healthy food thatthe company is going to serve its customers(Quon, Kansal and Stern, 2018). The focus of thecompany is on the people between age group of 22-40 years who are near the union station andhaving professional jobs.1
Marketing of Orti's Organic Bakery Assignment_3

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