Dynamic Capabilities in Millennium Health Sciences

Dynamic capabilities
Millennium Health Sciences

Introduction
The innovative capabilities of MHS (Millennium Health
Sciences) has helped the organization in bringing
forth developments in the line of dermatologically
tested skin care products since 1968
The assessment will be evaluating the dynamic
capability of the business units through the utilization
of BCG, GE-McKinsey and Synergy matrix in order to
facilitate the smooth functioning of the units
The presentation will also present different
recommended activities that might be undertaken in
order to implement the smooth functioning of the
systems as per the objectives

BCG matrix of the business
units of MHS
LOOK
S
Dermatec
h Neutrin
o
Energin
o

Cash Cows (LOOKS)
The revenue of the organization is $ 350
million, which has been static since the last
two years.
The medium attractiveness of the product
lines and the lower competitive strength
has affected the organizational capabilities
of keeping up to the intense competition
that is encountered by the same

Stars (Dermatech)
The competitive strength of the
organization is higher and the products that
are offered by the organization is attractive
to the customers assisting in the export
trade growth process (Schilke 2014)
30% of the profits and 20% of the revenues
are collected through the export sales
undertaken by the business

Stars (Dermatech)
The competitive strength and innovative
mentality of the unit will be helping the
same in maintaining the efficacy of the
operations
The concerned business unit will be
supporting the growth of MHS in the
international markets through higher
competitive strength and the attractive
nature of the cosmetic products offered by
the business units