Customer Satisfaction Issues at Gulf Integration

This assignment presents a mind map created to address customer satisfaction issues at Gulf Integration. The map identifies four key factors impacting customer satisfaction: dissatisfactory services, product quality, poor customer service, and inadequate business opportunity investigation. Each factor is further broken down into sub-issues, providing a comprehensive analysis. The mind map also proposes solutions for mitigating these issues and improving customer satisfaction.

Running head: MIND MAP
Mind Map
[Name of Student]
[Name of University]

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MIND MAP
1.Mind Map
Figure 1: Mind Map developed for the customer satisfaction issues
identified at Gulf Integration
(Source: Created by Author)
The above illustrated mind map demonstrating the current issue faced by Gulf
Integration. From the developed mind chart, it has been identified that the customer satisfaction
is the significant issue found in the organization. The recent trend of customer oriented services
and products have hindered the growth and competitive advantage in the company. The inner
layer of mind map has been used for highlighting the issue with Gulf Integration. In addition to
that, the first layer of the mind map has been used to define the reason behind the customer
satisfaction issue. Therefore, in the first layer, the factors impacting the customer satisfaction has
been identified. The mind map has highlighted four major factors impacting the customer
satisfaction at Gulf Integration. From the mind map, the factors identified include dis-satisfactory

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MIND MAP
services, product quality, poor customer service and proper investigation of the business
opportunities and process. Apart from that, the second layer has been used for breaking down the
identified issues in smaller factors for easy management and mitigation. The mind map showed
that product quality factor has been broken down into two smaller division namely ‘standard not
met’ and ‘inferior quality of products’. In addition to that, the outer layer has been designed for
providing solutions to the identified issues for increasing the customer satisfaction at Gulf
Integration. The issue for ‘standard not net’ can be mitigated with the proper examination of
quality. On the other hand, the issue for ‘inferior quality of products’ can be mitigated with the
application of controlling quality and cost for the products and services provided by Gulf
Integration. Similarly, all the identified issues, and sub issues have been provided with
appropriate solutions that can be implemented for resolving the customer satisfaction problem at
Gulf Integration.

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MIND MAP
Bibliography
Ale Ebrahim, N., 2013. Introduction to the Research Tools mind map.
Sweet, C., Blythe, H. and Carpenter, R., 2017. Mind Mapping: A Technique for
Metacognition. Teaching with Metacognition, p.1.
Tanriseven, I., 2014. A Tool that Can be Effective in the Self-Regulated Learning of Pre-Service
Teachers: The Mind Map. Australian Journal of Teacher Education, 39(1), p.n1.