MKT 306 Marketing Strategy Assessment Question

Marketing Strategy
Assessment Question

EXECUTIVE SUMMARY
This project report is based on marketing strategy used in P&G organisation in relation to
one of its most prominent detergent brand. For developing effective marketing strategies for the
organisation analysis of micro and macro business environment is performed with assessment of
competitive advantage. Current marketing strategy and future goals and objectives of the
organisation is established by recommending some of the future goals and marketing strategy.
This process will help P&G organisation to sustain in long run and enjoy competitive advantages
in different markets.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Situational analysis......................................................................................................................1
Competitive advantage................................................................................................................4
Evaluation of current market strategy.........................................................................................5
PART 2............................................................................................................................................6
Segmentation Targeting And Positioning...................................................................................6
Recommended objectives and goals...........................................................................................7
Recommended marketing strategies based on marketing mix....................................................8
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11