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MKT110 Marketing fundamentals.

   

Added on  2023-01-19

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MKT110 Marketing fundamentals

Dominos Perceptual mapping
High Price/High value
proposition
Pizza hut
KFC
Dominos
High value
proposition/Competitiv
e price
McDonald's
Jumbo King
Low value
proposition/high price
Competitive price/low
value proposition
Vada Pavs

Competitor analysis
Dominos faces stiff competition from KFC,
Pizza hut, MaDonald’s, Jumbo King and Vada
Pavs among others.
However, dominos have managed to continue
operating in the market despite the stiff
competition from the above competitors.
There are some factors which helps it to
perform well in the market.

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