logo

MKT570 - Integrated Marketing Communications - Case Study

15 Pages3029 Words247 Views
   

Charles Sturt University

   

Integrated Marketing Communication (MKT570)

   

Added on  2020-03-01

About This Document

Integrated marketing communication is one of the most significant promotional tools for business organizations. This study will provide insightful knowledge about the significance of the integrated marketing communication process. With the special reference to the case scenario of Ricoh Australia, the development of the communication model will discuss in this study. On the other hand, the study would also provide the preferable recommendation for the company in order to derive the best solution for implementing the IMC tool.

MKT570 - Integrated Marketing Communications - Case Study

   

Charles Sturt University

   

Integrated Marketing Communication (MKT570)

   Added on 2020-03-01

ShareRelated Documents
Running head: INTEGRATED MARKETING COMMUNICATIONIntegrated Marketing CommunicationName of the Student:Name of the University:Author Note:
MKT570 - Integrated Marketing Communications - Case Study_1
1INTEGRATED MARKETING COMMUNICATIONExecutive SummaryThe study provided the insightful knowledge about the significance of the Integrated MarketingCommunication process. With the special reference to the case scenario of Ricoh Australia, thedevelopment of the communication model was discussed in this study. It was notified thatEstablishing the proper communication plan is necessary to understand the basic demands of thecustomers. Promoting brand accordingly is beneficial in drawing their attention towards theproducts or the services. It is one of the most helpful technological tools that integrate themarketing components to communicate with the end users. The IMC tool development processprovided the suitable recommendations to the company. It was suggested that extractingfeedback from the message receiver is useful to identify the area of interests. It was evenconsidered that if the company can involve more experts for developing the IT programming, theresult can be expected more appreciable.
MKT570 - Integrated Marketing Communications - Case Study_2
2INTEGRATED MARKETING COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................3Need for implementing IMC at Ricoh Australia.............................................................................3Significance of IMC........................................................................................................................4Development of Communication Tool............................................................................................6Recommendation...........................................................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................12
MKT570 - Integrated Marketing Communications - Case Study_3
3INTEGRATED MARKETING COMMUNICATIONIntroductionIntegrated Marketing Communication is one of the most significant promotional tools forthe business organisations. Organisations strive to meet the expectation level of the customers inthis competitive scenario (Luxton, Reid & Mavondo, 2015). Establishing the propercommunication plan is necessary to understand the basic demands of the customers. Promotingbrand accordingly is beneficial in drawing their attention towards the products or the services. Itis one of the most helpful technological tools that integrate the marketing components tocommunicate with the end users. The study is thus focus on the theoretical analysis of the IMCimplementation in Ricoh Australia, which provides the significant engineering service providerin the Australian market (Ricoh.com.au, 2017). The company is specifically concentrating ondeveloping the IMC tool for managing the communication process. Therefore, the report woulddiscuss the significance of implementing IMC tool for enhancing the communication process. Onthe other hand, the study would also provide the preferable recommendation for the company inorder to derive the best solution from implementing the IMC tool. Need for implementing IMC at Ricoh AustraliaRicoh Australia is the technology company that provides the IT solutions to the endusers. The company is largely focusing on the improving the IT services and strengthening thecompetitive position in the market. Over the past years, the company was completely involvedinto the acquisition process (Ricoh.com.au, 2017). The development of some of the necessarytechnologies was much helpful for the company to ensure growth in the future. However,currently, the company is much focused on developing the IT solutions with an improved versionof technological assessment. In order to achieve this goal, the company requires developing the
MKT570 - Integrated Marketing Communications - Case Study_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Study on Development of Integrated Marketing Communication in an Organization
|11
|1914
|199

Marketing Communication of Nike: IMC Planning and Situational Analysis
|21
|3855
|284

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)
|21
|4529
|462

BUS 5112 - Importance of the Integrated Marketing Communication Assignment
|14
|3122
|24

Decisions and Issues in Integrated Marketing Communication Assignment
|9
|2152
|33

Developing an Integrated Marketing Communications Plan for Woolworths: A Comprehensive Guide
|15
|3262
|278