Marketing Strategies for Woolsworth: Social Media and Newspaper Advertisement

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Template marketing strategy
Summary: Woolsworth is launching a new baby skin care products through which they will deal
with all the baby care Essentials in order to give those best products.
Goals and objectives:
 Increase the sales by 20% in next 6 months
 To generate the profit value in the market of baby products by 40% in next 12 months.
 To attract the new customers in the target market by 3 months.
Marketing opportunity: Woolsworth have a big market image and loyal customers with various
segments that can be covered as it is only not dealing in the baby products so as that will attract
the customers to get the best baby skin care products on High demand.
Target market: We are basically covering the children as their target market segment.
Uniqueness drive and unique value proposition: They are focusing on the quality of product
with serious target market segments and all the loyal customers are being covered in it.
In order to give the best quality products they used to serve the high-value products as a baby
skin care.
Position statement: Woolsworth Mission is to make the best quality accessible for all the age
groups with a deep range of products. Its vision is to get the best desired future position in the
market and the companies.
Marketing mix:
 Product: It used to deal with baby care personal essentials and services. And also with
the baby skin care products.
 Price: Pricing strategy of Woolsworth is competitive pricing as well as it will also take
the premium pricing method.
 Place: It used to cover all the online market area and with that physical stores where this
product ranges will be available.
 Promotion: All the digital marketing, traditional marketing emotional level will be take
place as to introduce the product in the market to the customer reach.
Marketing Strategy

Marketing Strategy
<social media marketing>
Alignment with the
organisation's
strategic direction
This social media marketing will help in attracting the new
target market so that the sales of the company can be
increased.
Feasibility and
justification for
selection
This strategy is chosen so that the large audience can be
attracted in short span of time.
Budget for
planning,
implementation,
and evaluation of
the strategy
The budget for this marketing strategy shall be $20000.
Physical Resources Digital technology and software to handle insight of social
media account.
Human Resources Team of 5 employees at initial level to handle this strategy/
Performance
Review Strategy
with marketing
metrics
Benchmarking shall be used to review the performance.
Resource
acquisition planning
The recruitment shall be done of the team who can handle
the social media marketing in an effective manner.
Milestones Milestone 1000
sales
10000 50000 10000
0
Above
10000
0
Timefram
e
1 month 3
months
6
month
s
9
month
s
1 year
Risks Risk Impact
Probabili
ty
Priorit
y
Risk Treatment
Option
Example:
Australia loses its
appeal as a
destination for
Impact:
4
Probability:
12
Medium
Mitigation
Do not over rely on onshore
international students.