Analysis of NISA Company: SWOT, CSR, and Innovation

MN3102 PROJECT 3

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
ANALYSIS......................................................................................................................................3
SWOT analysis...........................................................................................................................3
Use of corporate social responsibility.........................................................................................5
Innovation and creativity............................................................................................................5
CONCLUSION AND RECOMMENDATION...............................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The business operates in an environment which is very dynamic and ever changing and
because of this it is essential for the company to manage and adapt to all the changes. Thus, for
this it is essential for the company to analyse the environment in which the company is operating
(Fabus, 2018). The present report is based over company NISA which is a small retailer
company which was founded in the year 1977 and is headquartered in Scunthorpe in United
Kingdom. The company is a wholly owned subsidiary of Co- operative group limited and mainly
deals in groceries and has its own convenience shops and supermarket at small level. The current
report will outline the analysis of the company and the use of CSR in the company and also the
importance of innovation and creativity.
Company overview
The company NISA is a retailer which was established by Garvin as a means of fighting
with the bog supermarket and retail companies. But later in the year 2011 the company was
opened its own new distribution centre at Scotland in the Livingston. But later on the NISA got
agreed at the purchase agreement by Co- operative Group in the year 2017 in November and now
it is a part of Co- operative Group. Also, the company is having around 4000 convenience shops
and also the small level supermarket. The major competitors of NISA are the large supermarket
and retail companies and also companies like SPAR limited, Costcutter, londis plc. and many
other different types of companies dealing in same business.
ANALYSIS
SWOT analysis
The SWOT analysis is the one which assist the company in analysing the internal
strength and weakness which the company possess. This is very essential for the company to
analyse its internal strength and weakness because there are many different changes taking place
within the external environment which affects the internal capacity of company (Aribawa, 2016).
Thus, with help of SWOT analysis NISA is able to manage all its weakness so that they can
overcome it and work in better manner.
Strength- the major strength of the company is as follows-
 The company is using some advancement in the packaging techniques so that it can
provide the consumer with good quality of product and services. This is strength as this