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MNG 00723 - Global Business - Report

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Southern Cross University

   

Global Marketing (MNG 00723)

   

Added on  2020-03-01

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MNG 00723 - GLOBAL BUSINESS - This study contains thorough information on the market conditions in the countries of India and Brazil. As the operational manager for the company CHEERS, I conducted a thorough analysis of the risks and opportunities associated with expanding the company's operations in the two nations.

MNG 00723 - Global Business - Report

   

Southern Cross University

   

Global Marketing (MNG 00723)

   Added on 2020-03-01

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1Running head: MNG 00723 Assessment 2GLOBAL BUSINESS
MNG 00723 - Global Business - Report_1
MNG 00723 Assessment 2Executive Summary Being an International Operations Manager at CHEERS, it is my sole duty to deliver thecompany CHEERS the exact risks and opportunities that can affect the standardization of thecompany in the country India and Brazil. For analyzing the risks and opportunities for enteringthe new market, I have critically used PESTLE analysis. As it has not only provide the risks andopportunities that are associated with the countries but has also provided detailed informationabout cultural and legal aspects as well as political and technological regulations. The PESTLEanalysis has helped to understand the macro environment of the country as well as Brazil. Afteranalyzing the risks and opportunities of both the countries, India has the most favorable marketpositioning as compared to Brazil. The economic, political as well as legal factors of the countryBrazil is unstable and it is a risk to enter into this market. India might have higher tax rates butthe economic condition, as well as legal factors, are in favor of the company as well as willflourish successfully in the market. The company must focus on its pricing strategy based on theconsumption of beers for youth generation as well as for starter southern region of India is a bestsuited market place for CHEERS. Through this, the company can again gain its momentum aswell as will enhance profit margin for the company.2 | P a g e
MNG 00723 - Global Business - Report_2
MNG 00723 Assessment 2Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Analysis of risks and opportunities..................................................................................................5The selected destination country- India...........................................................................................9Discuss and justify the proposed entry for the chosen country.....................................................10Conclusion.....................................................................................................................................12References......................................................................................................................................13Appendices....................................................................................................................................153 | P a g e
MNG 00723 - Global Business - Report_3
MNG 00723 Assessment 2Introduction In this report, detailed information regarding the market condition of the countries India andBrazil has been provided. Being the operational manager for the company CHEERS, a criticalanalysis of the risks and opportunities that adheres while extending the business in the twocountries have been evaluated. The report contains the PESTLE analysis which provides detailedunderstanding of the market position in Brazil and India. An efficient strategy for entering thenew market while considering the risks as well as opportunities factors has also been provided.The strategy critically contains organizational goals and objectives, resource requirement, degreeof control required and risks in the target market for perfect entering in the new market. Thepolitical, legal regulations, as well as social factors, have also been provided significantly in thereport.4 | P a g e
MNG 00723 - Global Business - Report_4

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