Importance of Mobile Apps for Business Success

This assignment discusses the importance of mobile apps for businesses, highlighting their role in collecting accurate customer information, providing needed notifications, and facilitating data-driven decisions. It also touches on the impact of training and development on employee job satisfaction and loyalty, as well as the significance of experiential learning in work organizations.

Research Project Part 2 –
Implementing the proposal

Table of Contents
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
2.1 Various ways under which Edumunds follow its mobile application platform....................1
2.2 Importance of development of mobile application in an automotive sector.........................2
2.3 Benefits which are increased through Edumunds after carrying out of the mobile
application...................................................................................................................................2
2.4 Recommend different ways by which Edumunds organisation can make improvements....3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Type of Investigation............................................................................................................5
3.2 Research Design....................................................................................................................5
3.3 Research Philosophy.............................................................................................................5
3.4 Research Approach...............................................................................................................6
3.5 Data Collection .....................................................................................................................6
3.6 Data Sampling.......................................................................................................................6
3.7 Ethical Consideration:...........................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................20
.......................................................................................................................................................21
REFERENCES ............................................................................................................................22

CHAPTER 2: LITERATURE REVIEW
Literature Review is identify as one of the main and essential element of research which
is used by the researcher with aim to recognise basic wants and needs of customers about digital
technology as a mode of mobile application. It is more effective and useful in accumulating
necessary information and data by following secondary source. It is more significant for
analysing the point of view of different number of writers and authors. Such part of the research
supports in organising detailed and in-depth investigation as to formulating entire activities of
research program in an effective and appropriate way (Prajogo and Olhager, 2012). This section
give a accurate theoretical framework which assist in gathering all relevant information by using
secondary methods. This type of source includes some helping aspects such as online sites,
journals, books and many other. All these are valuable because in this past project of research
supports in identifying the point of view and opinion of large number of writers as well as
authors as to gathering appropriate outcomes for the wind up of research project.
2.1 Various ways under which Edumunds follow its mobile application platform
Mobile application is useful part for the development and success of the company within
predetermined period of time. Edumunds is an American online resource for the Automotive
information. They provide different kind of services and facilities to the customers through
online which is good for them to maintain long lasting position at marketplace. On the basis of
view point of Christopher, (2016) 1it has been stated that implementation of information and
advanced technology has more powerful in order to purchasing customer decisions. Along with
this, mobile application is identify one of the effective and useful tool for the company because
with the use of this they can easily keep better relationship between buyers and sellers in which
marketing as well as advertising related practices are easily carried out. In Edumunds,
technology advancement is more needed for them to attract large number of customers as well as
maximise their sales and gain competitive advantages within an organisation. Business entity
has their own mobile application or tool which is used by the consumer for searching motto as
well as understand more regarding services or vehicles of such organisation.
On the other hand Sirmon, (2011) it has been determined that mobile application of
business entity depicts that it is essential and useful for large number of clients in order to avail
entire certified vehicles which are nearby. To customers, there are different separate options
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regarding buying of certified vehicles or car at affordable cost. In order to attract different
number of customers towards effective and quality products and services of company, business
entity follow their mobile application which highly support them to maximise their better and
strong position at marketplace for long time period.
2.2 Importance of development of mobile application in an automotive sector
Mobile application is more important and valuable tool for the automotive sector to
increase their growth and progress in different level (The Importance of Mobile Apps for Your
Business, 2016). In order to gain various number of advantages from mobile application such as
create a strong loyalty and relationship with clients, raise brand awareness, profile, availability as
well as maximise sales, strengthen trade name, and so on, most of the business entity have
started processing mobile application to strengthen their foremost business activities as well as
maximise growth. According to Rummler and Brache, (2012) it has been determined that
implementation of technology is essential in innovation as well as portrayal of different
innovative features under such segment. Thus, digital technology assist support to Edumunds in
saving their cost and time of operations. It is also helpful for the automotive sector to expand
their business operations and activities in large are which benefited to them to make strong
position at international marketplace. As per the research in UK, large number of the population
are have their own mobile which highly impacted on ownership of car and many other vehicles.
This enterprise is dealing in an Automotive sector and also provide some valuable platform with
aim to maximise sales and revenues by keeping strong relationship with customers. In this, it is
important to implement an effective application of mobile that posses a friendly and intuitive
platform.
2.3 Benefits which are increased through Edumunds after carrying out of the mobile application
Their own mobile application tool is highly essential for them to maximise its sales and
revenues easily. It benefited to the organisation at the time period of venturing in to
implementation of mobile app. There are more advantages to Edumunds business by developing
mobile applications are determined as below:
Provide more value to the customers: Mobile application are is more essential and
significant regarding satisfaction and engagement of user. It is more essential regarding keeping
communication line with their target customers. According to the Costen and Salazar, (2011) it
has been stated that in today's extremely competitive globe, being reachable is the core to success
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and growth. If business entity are looking to maximise the interaction of their targets audience
with them, they should renders a way of value to the large number of clients so that they do not
leave this business to other organisation. Main motive of company for applying such kind of tool
is that it provides business the potentials to occupy with prospective customers in actual period
based on areas including user preference and demographics.
Maximised sales and revenues: As per the point of view of Rasula, Vuksic and
Stemberger, (2011) it has been explained about that mobile application is highly essential and
valuable form in order to alert large number of population and also communicate with clients
significantly. For achievement of this, Mobile app for Edumunds business attempts in order to
provide all necessary or relevant data and information which will be needed at the period of
purchasing. It is important that quality and standard of the product should be impressive. Thus,
such type of tool support the company to maximise their sales within predetermined period of
time.
Strong relation with customers: With the use of mobile application, company easily
provide all necessary information to the customers. It help the automotive industry to make
strong and effective relation with clients. As per the point of view of McGrath, (2012) it has been
concluded that with the support of mobile application, each and every organisation can easily
aware people regarding actual trends at marketplace. Main focus of such technique is to fulfil
basic requirement of audience effectively. Along with this, Edumunds use mobile application
with purpose to engage clients and also render them better solutions to their entire queries to
acquire effective outputs.
Competitiveness: In order to gain competitive advantages and benefits over the
competitors, company can use their mobile application. With the assist of such technique
Edumunds can easily engage a customers in the buying process which maintain clients away
from identifications of substitutes. Thus it is important that company should modify its own
mobile app in daily basis and also maximise service quality so that different base of clients can
be attract. For this, business entity can easily compete their strongest challengers at marketplace.
Therefore, it will support in gaining maximum amount of competitive benefits over the
challengers.
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2.4 Recommend different ways by which Edumunds organisation can make improvements
In this, it is important and essential for management of Edumunds in order to take
feedback or commend from clients regarding policies and strategies of company for make
enhancements in its services. It is recommend that Edumunds use in-application platform or chat
to help clients. It is identify as an effective and useful tool which support in maximising
conversion rate and dealing with different queries. In relation to this, it is essential to be implant
functionality including GPS, Mobile phones and instance access of camera for rendering
accurate way to marketer for reaching to various number of clients. Due to mobile app, business
entity can collect relevant information which is mainly related to the audience to render them
required notifications which is mainly relays on finding pattern.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is considered as one of the main and important form of the
research project which is used by researcher. In nature such type of research is effective in
developing entire operations and activities of company in an effective way. It help the enterprise
to reach at final outcomes and outputs which is necessary for their entire growth and
development in marketplace (Brewster and Hegewisch, 2017). Further, such kind of study
undertakes different different tools and techniques about to gather relevant information about
research topic. This part of research is based on different elements which are given as below:
3.1 Type of Investigation
This is identify as an indispensable part of research projects as it is the actual
responsibility of specialist in order to discover the analysation composes. It is classified into two
different parts including quantitative and qualitative (Salas and et. al., 2012). Qualitative research
method is mainly relay on information nature which is collected by the expert. On the other hand
quantitative research approach which chiefly relays on the number of aggregated data. In this
research project, investigator mainly follow qualitative methods which help them to aggregated
accurate data or information easily.
3.2 Research Design
It can be identify as the core part of research project and support in providing noteworthy
form to expert to finished the whole work and activity in an accurate manner. This part of
investigation sorted among various areas including experimental, exploratory and descriptive
research design (Pollock, Wick and Jefferson, 2015). Along with this, investigator has different
role in selecting accurate plan for complete of entire work. In this research, investigator mainly
follows descriptive design of research. In this whole work and activity is mainly relays on
particularly viable and quantitative nature in get exact and legitimate information for the venture.
3.3 Research Philosophy
It can be portrayed as an essential and profitable part of research projects which supports
in providing accurate information through view motive of various scholars and writers who are
effectively having noteworthy knowledge in specified area. It can be divided into two parts such
as positivism and Interpretivism . Both are the best parts and provide a large study to inquire
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regarding work or activity for acquiring legitimate and accurate information. In this research,
researcher only use Interpretivism which is more compelling and essential in collecting
important information by various assets.
3.4 Research Approach
This part of the research is comprise is effective philosophies which is essential for the
investigator to collect accurate amount of the information. Approaches of the research is
classified in two parts including inductive and deductive (Moser, 2012). The accurate research
exercise that highly relay on objective sorts and in this part expert select inductive research
approach in critical manner. On the other hand inductive method of research is worried regarding
the new hypothesis age that are improving out of the accurate data.
3.5 Data Collection
It is another area of the research which is important for the investigator to collect accurate
information about the customers needs and wants related to opinion about mobile application. It
is essential obligation of expert is to collect data from primary and secondary source of research.
In this kind of investigation specialist having appropriate decision in order to gather relevant
information from both kind of sources as per their own saneness. In this part inquire regarding
both tools must be applied by scientist (Ford, 2014). In this part of writing audit that must be
completed via optional assets which is based on important tool that must be used by researcher.
In addition to this, to collect accurate data, investigator follow primary approach and in this
various sources are included such as questionnaire, observation and many other.
3.6 Data Sampling
It can be considered as essential and valuable part of research project. In this role of the
business manager is to select sample size which support in identification of customer choice
about the mobile application (Shultz and Adams, 2012). It is significant and important obligation
of investigator requirement to select the accurate process for ratting testing for this researcher
can get probabilistic and non-probabilistic systems which support them to complete all work
accurately. In this part inquire regrading work expert choose the respondents number is 30 who
are habitually taking benefits of served services.
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3.7 Ethical Consideration:
It is another important and useful part of the research project which assist in setting
different problems which are come out at the time of directing investigation venture that are
related with research topic (Kolb, 2014). A research come with different situations or ascertain
when it gather personal data from various base of population. It is important and valuable that
data should be confidential of individual felling.
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CHAPTER 4: DATA ANALYSIS
Questionnaire
Q1) Does mobile application is beneficial and essential for the growth and
success of organisation?
Frequency
Agree 27
Disagree 3
Q2) Does the attraction of customers is effective for processing organisational
profitability and revenue?
Frequency
Yes 25
No 5
Q3) What are different ways under which Edumunds use its mobile application
platform?
Frequency
To attract customers 8
Maximise sales 7
Increase profitability 7
Reduce conflict 8
Q4) How development of mobile application in an automotive sector is
important?
Frequency
Reduction in Price 10
Customers satisfaction 5
Saving time 7
Quick Response 8
Q5) What are advantages which are gained through Edumunds after execution of
the mobile application technology?
Frequency
8

Provide more value to the customers 10
Maximised sales and revenues: 7
Strong relation with customers 8
Competitiveness 5
Q6) What are the main social media or mobile application technique's followed
by business as to rendering convenient services to their target audience?
Frequency
Facebook 10
Twitter 8
Online Portal 6
Twitter 6
Q7) Does the mobile application are impressive in effecting the decision making
of clients in respect to the served services of organisation?
Frequency
Yes 26
No 4
Q8) What are the beneficial technologies are applied by Edumunds in order to
hold loyal customers or clients for long run of business functions and activities?
Frequency
Low prices products 8
Discount offers 8
Free Vouchers 7
After Sales services 7
Q9) What are the main reason behind applying the source of mobile applications
within the organisation?
Frequency
Reaching to customers 8
Capture Global Market 10
Detailed Description 7
9

Easy Availability 5
Q10) Does mobile applications that has a direct effects on the preference and
choice of audience?
Frequency
Positive 25
Negative 5
Q11) Do you have any suggestion for examining the effects of digitalisation such
as mobile application on business functions and their activities within an
enterprise.
10

Theme 1: Mobile Application are beneficial for business growth and development.
Q1) Does mobile application is beneficial and essential for the growth and
success of organisation?
Frequency
Agree 27
Disagree 3
Interpretation: From the above mentioned graph that determined about the importance and
significance of the mobile application for the development and growth of company within
predetermined period of time. As per this, 30 out of 27 respondents are agree regarding such
concepts and rest of the part of population are say such technique is costly for the lower and
middle class people.
11
Agree Disagree
0
5
10
15
20
25
30 27
3
Frequency

Theme 2: The attraction of customers is effective for processing organisational profitability
and revenue.
Q2) Does the attraction of customers is effective for processing organisational
profitability and revenue?
Frequency
Yes 25
No 5
Interpretation: As per this graph that shown the customer attraction is more important and vital
element for the sales and profitability of company. In order to attract large number of customers
easily Edumunds use mobile application tool which highly essential for the business to increase
their sales and revenues in limited time period. Mobile application is one of the best and
important technique which benefited to the business to accomplish their long term goals and
objectives. This statement are agreed by the 25 respondents and rest of the population out of 30
are disagree.
12
Yes No
0
5
10
15
20
25
25
5
Frequency

Theme 3: There are various essential of mobile application in maximising growth of
Edumunds
Q3) What are different ways under which Edumunds use its mobile application
platform?
Frequency
Boosting brand awareness 8
Maximise Inbound Traffic 7
Effective Customer Relationships 7
Team Collaboration 8
Interpretation: As per this graph that define the requirement for using mobile application in the
business operations and activities. It is highly needed for the Edumunds in boasting brand
awareness which is agreed by 8 respondents. For this rest of the population are used this
technique with purpose to maximise Inbound Traffic, effective customer relationship and team
collaboration. All these are important for the business entity to maintain their strong position at
marketplace.
13
Boosting brand awareness
Maximise Inbound Traffic
Effective Customer Relationships
Team Collaboration
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7 7
8
Frequency

Theme 4: Development of mobile application is important for the automotive industry.
Q4) How development of mobile application in an automotive sector is
important?
Frequency
Reduction in Price 10
Customers satisfaction 5
Saving time 7
Quick Response 8
Interpretation: As per this graph that determined about the importance and need of mobile
application in the Automotive sector. As per the survey, researcher observed about 30 out of 10
respondents are say it is important for the Edumunds to reduce their cost, 5 are agree about it is
essential for the customer satisfaction, view point of other 7 respondents are it is saving time tool
and rest of the population are agreed it is a quick response technique for the growth and
development of business entity.
14
Reduction in Price
Customers satisfaction
Saving time
Quick Response
0
1
2
3
4
5
6
7
8
9
10
10
5
7
8
Frequency

Theme 5: There is various type of mobile application are used by Edumunds
Q5) What are advantages which are gained through Edumunds after execution of
the mobile application technology?
Frequency
Provide more value to the customers 10
Maximised sales and revenues 7
Strong relation with customers 8
Competitiveness 5
15
0
2
4
6
8
10
10
7
8
5
Frequency

Interpretation: As per this graph that explained about the advantages which are gained by the
Edumunds through applying mobile application in their business activities and operations. In this
30 out of 10 respondents are agree about it provide more value to the customers, 7 are agree, it
help the business to maximise their sales, 8 respondents are agreed regarding it support to
maintain strong relationship with customers and rest of the population are believe that mobile
application provide competitive advantages to the business.
16

Theme 6: There are main types of social media and mobile application applied by company as
to giving convenient services to their target audience.
Q6) What are the main social media or mobile application technique's followed
by business as to rendering convenient services to their target audience?
Frequency
Face book 10
Twitter 8
Online Portal 6
Instagram 6
Interpretation: As per this graph that shown about the different types of social media and mobile
application which are used by the automotive industry for their growth and development. In this
30 out of 10 respondents are use Facebook, 8 are follow Twitter, 6 are select online portal and
many other.
17
Face book Twitter Online Portal Twitter
0
1
2
3
4
5
6
7
8
9
10
10
8
6 6
Frequency

Theme 7: The Mobile application are impressive in impacting the decision making of clients in
respects to the served services of business.
Q7) Does the mobile application are impressive in effecting the decision making
of clients in respect to the served services of organisation?
Frequency
Yes 26
No 4
Interpretation: As per this graph that determined about the significance and need of mobile
application. This tool highly effects on the decision making ability of customers. In this 26 out of
30 respondents are say yes and rest of the population are not agree about this.
Theme 8: Types of beneficial technology is used by the automotive industry with purpose to
run their business activities and function for long duration.
Q8) What are the beneficial technologies are applied by Edumunds in order to
hold loyal customers or clients for long run of business functions and activities?
Frequency
Low prices products 8
18
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Discount offers 8
Free Vouchers 7
After Sales services 7
Interpretation: This graph determined about the benefits for adopting mobile application in the
business operations and activities. For achievement of this, company provide different benefits to
the customers such as low prices products, discount offers, free vouchers and after sales services.
All these are agreed by the different respondents out of 30.
Theme 9: The main reason behind using the source of Social media and mobile applications
within the work place.
Q9) What are the main reason behind applying the source of mobile applications
within the organisation?
Frequency
Reaching to customers 8
Capture Global Market 10
19
Low prices products
Discount offers
Free Vouchers
After Sales services
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8 8
7 7 Frequency

Detailed Description 7
Easy Availability 5
Interpretation: This graph shown the reason behind applying mobile application in business
operations and activities. In this 30 out of 8 respondents are agree for reaching the clients, 10 are
applying for capturing global market share, 7 are agreed for it provide detailed description and
rest of the population are using such technique with reason to easily select all services in an
effective and efficient manner.
Theme 10: Social media and mobile applications has a direct influence on the choice and
preference of customers.
Q10) Does mobile applications that has a direct effects on the preference and
choice of audience?
Frequency
Positive 25
Negative 5
20
Reaching to customers
Capture Global Market
Detailed Description
Easy Availability
0
1
2
3
4
5
6
7
8
9
10
8
10
7
5
Frequency

Interpretation: This graph determined the effects of mobile application on the choice and
preference of customers. In this 25 respondents are say it has positive impact on the customers
and rest of the 5 respondents are say it has negative and direct impacts on the choice of the
clients.
21
Positive Negative
0
5
10
15
20
25
25
5
Frequency

CHAPTER 5: CONCLUSION AND RECOMMENDATION
CONCLUSION:
As per the above mentioned report it has been concluded that digital technology is more
essential and significant part for the progress and growth of the organisation within
predetermined period of time. There are various kind of initiatives and sources which assist to
create maximum amount of the profit for organisation in order to gain competitive advantages.
Research is more essential and important for the investigator to analysis accurate amount of the
information. Thus, it benefited to the enterprise to maximise their sales in an effective and
appropriate manner. There are different parts of research which are useful and important to the
automotive industry to attract large number of customers as well as gain their maximum amount
of competitive advantages. This supports to attract various number of customer towards effective
services. These plan as well as policies that are also supports to identify the goals and targets of
enterprise. Business emphasis on to customers purchasing behaviour. This leads to attain
different kind of functions and activities of company in an effective and efficient manner. There
are different kinds of initiatives which are taken by the automotive industry in order to increase
the level of sales. There are various kinds of promotional techniques and aspects which are
seized by the enterprise. This supports to render effective and better service to the target
audience. This leads to execute different functions, operation and activities of organisation
systematically.
RECOMMENDATION:
As per the above mentioned research report it has been recommended that mobile
application is one of the main factor that support the business to maximise their profitability.
There are different number of factors that are approachable with the management, they required
to place on accurate choice in order to select the most ideal quality that could move them high
advantages and outcomes. It is recommended that management must assurance the outlay that is
elaborate in this respect and take an effective choice in such manner. Appropriate structures and
design that must be closed so rightful points of wonder can be attained for transferring messages
to large number of respective in respect to the occasion regarding creativity festivity in
Buckinghamshire. In relation to this, it is more important to be engraft functionality such as GPS,
instance access of camera and mobile phone for yielding perfect way to merchandiser for
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identifying different number of clients. As per the mobile application, company can collect
accurate information or data which is principally connected to the customers to provide them
needed notifications which is mainly related on finding pattern.
23