The Lifetime Review of Edumunds Mobile Application Platform

Research Proposal

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Rationale...............................................................................................................................1
1.4 Research Aim........................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Different ways under which Edumunds use its mobile application platform.......................3
2.2 Significance of development of mobile application in an automotive sector.......................3
2.3 Advantages which are gained through Edumunds after execution of the mobile application
technology...................................................................................................................................4
2.4 Recommend some ways by which Edumunds company can make improvements..............4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
3.1 Type of Investigation............................................................................................................6
3.2 Research Design....................................................................................................................6
3.3 Research Philosophy.............................................................................................................6
3.4 Research Approach...............................................................................................................6
3.5 Data Collection......................................................................................................................7
CHAPTER 4: TIMELINE OF RESEARCH ACTIVITIES............................................................8
.......................................................................................................................................................10
REFERENCES..............................................................................................................................11

Title: “To identify an importance of mobile application development for productivity in
Automotive sector” - A case study on Edumunds.
CHAPTER 1: INTRODUCTION
1.1 Overview
Digital technology defined as many different equipments and tools which are bruised
through a business firm for motive of manipulation and storing of necessary data. Main
components which are involved in digitalization are websites, cloud computing, social media,
productivity applications etc. These all are very crucial as each company making an attempt to
make their presence better at market place (Argote, 2012). In this modern era, growing of
technology is essential and there is more inclination of business towards using the advanced
technology. In addition to this, commerce as well as trade achieved by advancement in
technology which help in increasing convenience as well as comfort in transactions of business.
Globalisation promoted by using technological tools in an effective manner for making
operations of an organisation in an easy manner. It is not only increase trading but play a
necessary role in services of contemporary marketing.
1.2 Background
This report is related to the importance of mobile applications. With the help of
application of an organisation, consumers can buy goods or services through it. It is helpful in
achieving aims and increasing productivity of company. Edumunds company is an American
online resource for the Automotive information. It is privately held organisation and also provide
its services through online (Doong and Ho, 2012). This firm is present in all digital platforms
which aids in maintain competitive advantage in order to operate at the market place. In addition
to this, with some advantages there are some complexities like for an instance utilise malicious
applications and hacking in order to get valid conclusion.
1.3 Rationale
Revolution on digital platforms made and it is necessary to determine an implication on
automotive company which are need to carrying its all operations in competitive market.
Development of mobile application is necessary to make business more productive as well as
effective. Under this, dramatic modifications in a way under which business is conducted or
managed in easy manner and also understand it. It is helpful in understand role which catered by
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development of the mobile applications in company. In context to this, it is helpful for company
to take better decisions (Eriksson and Westerberg, 2011).
1.4 Research Aim
It explains target which are accomplish by understanding this study. Aim of this project is
“To identify an importance of mobile application development for productivity in Automotive
sector”. A case study on Edumunds.
1.5 Research Objectives
These are formed according to aim of this research study and helpful in define scope for
this. It is also helpful in gathering correct information in order to getting valid conclusion. Some
of the research objectives are given below as above:
 To identify ways under which Edumunds use its mobile application platform.
 To determine significance of development of mobile application in an automotive sector.
 To identify advantages which are gained through Edumunds after execution of the mobile
application technology.
 Recommend some ways by which Edumunds company can make improvements in its
services at market place by using mobile application technology.
1.6 Research Questions
These are necessary attempt by which all research objectives are answered. Some
research question are given below as above:
 What are different ways under which Edumunds use its mobile application platform?
 How development of mobile application in an automotive sector is important?
 What are advantages which are gained through Edumunds after execution of the mobile
application technology?
 Recommend some ways by which Edumunds company can make improvements in its
services at market place by using mobile application technology.
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