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Research Methods for Business

   

Added on  2023-01-10

12 Pages685 Words55 Views
Research Methods for
Business
Research topic: Impact of digital marketing on
sales of an organisation. A research work on
Marks and Spencer.
Research Methods for Business_1
Introduction
The current presentation is based on a research method for
business the for which the selected research topic is “Impact of
digital marketing on sales of an organisation”. A research work
on Marks and Spencer. Further, this presentation consists of a
brief overview about the selected research topic along with its
main aim and objectives.
Research Methods for Business_2
Brief overview of research Topic
Digital marketing basically consists of use of internet, mobile
devices, social media and other digital modes to reach and
connect with customers. Thus, Digital marketing lead to a more
effective and easy way to reach and attract larger number of
customers especially at global or international level.
Research Methods for Business_3
Aim and Objectives
Aim
The aim of leading current research project is “To evaluate
about the concept of digital marketing along with it’s impact
on overall sales and productivity of an organisation”. An
investigation on Marks and Spencer.
Research Methods for Business_4

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