Mobile Devices and Self-Service e-Commerce for Sports R US

Running head: MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R
US
Mobile Devices and Self-Service e-Commerce for Sports R US
Name of the Student
Name of the University
Author note

1MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
Table of Contents
1. Introduction..................................................................................................................................2
1.1 Purpose and goals of a mobile self-service............................................................................2
1.2 Target Segment, audience needs and wants..........................................................................3
1.3 Necessary Resources for achieving desired outcomes..........................................................4
1.4 Design of Website for Mobile Devices.................................................................................4
1.5 Interface applicable for Mobile Devices................................................................................4
2. Discussion....................................................................................................................................5
2.1 Design and Mock-up Diagram of the Website......................................................................5
2.2 Recommendation of Prototype..............................................................................................9
3. Conclusion...................................................................................................................................9
3.1 Evaluation Method for using in a Web Design.....................................................................9
3.2 Key Details of Mobile Self-service implemented on other Mobile Devices.......................10
References......................................................................................................................................11

2MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
1. Introduction
1.1 Purpose and goals of a mobile self-service
The primary purpose and goals of the mobile device that would be designed for Sports R
US would be helpful for employees and customers based on gaining access to information. The
use of the mobile application service platform would be based on performing routine tasks with
the help of Internet technology without the requirement of any form of interaction between the
employee and the customers (Buschek, De Luca & Alt, 2015). This mobile application would
thus make the customers to be independent. The customers would be provided with a wide range
of options in order to browse over a broad range of sports apparels, footwear and other sports
gears that would suit their purposes.
The engagement of customers with the help of the mobile self-service is undergoing a
radical form of change within the sports industry. The implication of such kind of sports
application would drive the necessary forms of changes towards engaging the customers and
raising their expectations (Alqahtani & Mohammad, 2015). The company has a huge resource of
different kind of products, which they would be able to promote to the customers with the help of
the mobile service application.
The primary aim and intention of customers would be view the different products and
access the services offered by the company in a swift manner. Thus the mobile application that
would be presented before the customers should be able to serve the intended purposes with ease.
These customers would also expect the access to various services in a quick manner and this kind
of service would be provided to them by the company.

3MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
The expectations of customers would be highly influenced based on the number of
sophisticated service platforms. This would let organisation to use different kind of options based
on resolution of issues, preparing billing and making payments (Nascimento et al., 2016). With
the help of the new form of mobile self-service application, the sports website would be able to
engage with the customers in the best possible way and thus provide the best kind of expected
services.
1.2 Target Segment, audience needs and wants
Based on the knowledge about the exact form of device from which the customers would
be viewing their application would be a helpful way of designing the application in the best
possible way. In the recent times, most of the people make use of Android and iOS supported
devices. The target audience should be firstly selected and thus the company should decide on
proper ways in which such kind of issues could be tackled.
The Sports R US is a major sports company in the United States and their major objective
is to lead themselves in the competitive sports market (Hussain, Razak & Mkpojiogu, 2017).
Embracing of new technologies by understanding the specific needs of the customers would be
an effective way of reaching out to a wide number of customers. According to latest surveys, it
has been understood that a certain lack in the mobile applications would highly lower the rates of
customer satisfaction.
The company has a huge opportunity in the highly competitive market. These
smartphones would be able to provide the customers with an efficient way of texting, video
chats, sending emails, tweeting and many others. The company should thus understand the
details of the needs of the customer. Hence, the implementing of new ideas would be highly
helpful for the company to progress in the highly competitive market.