Integrated Professional Skills in the Digital Age

This assignment discusses the positive and negative aspects of being online and offline for individuals and businesses. It also explores the challenges and measures of security and privacy when going online. Additionally, it explains the difference between a blog and a website and provides tools to create a blog.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Compare and contrast between the positive and negative aspects of an individual being online
and offline...............................................................................................................................1
Compare and contrast between the positive and negative aspects of a business’s being online
and offline...............................................................................................................................3
TASK 2............................................................................................................................................5
Discuss the challenges and measures of security and privacy that individuals and business
take when they go online........................................................................................................5
TASK 3............................................................................................................................................6
Difference between blog and website.....................................................................................6
Different tools that could be used to create a blog.................................................................7
Blog as a communication tool................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Use of Internet has become important and vital for all organisations and individuals in
today’s modern world as it is a worldwide network that ensures more effective communication
and transformation of information among various nodes and computer devises across the world.
Thus, there are two term that is online and offline where the concept of online is associated with
use internet and other computer devises and digital technology while offline is associated with
working without use of internet or any other technology (Starkey, 2020). The current assignment
basically consists of a comparison of a comparison and contrast between the positive and
negative aspects of an individual and businesses being online and offline along with discussion
about the challenges and measures of security and privacy that individuals and businesses take
when they go online. At last this, report also consist of evaluation that how blog different from a
Website and discuss different tools that could be used to create a blog.
TASK 1
Being online is directly associated with use of which provided access to a global wide
area network consist of various high-bandwidth data backbones that are connected with major
Internet hubs that is capable of distributing data to various locations across the world. Being
offline is basically opposite to being online that means the working and business transactions are
not controlled by or directly connected to a computer or the Internet (Gray and Palaiologou,
2019). Both online and offline have their positive and negative aspects for organisation as well as
for an individual, a comparison and contrast of which is provided below in context of both
individuals and organisation.
Compare and contrast between the positive and negative aspects of an individual being online
and offline
The following table is providing a better comparison and contrast between positive and
negative aspects that are faced and encountered by an individual during being online as well as
during being offline.
Aspects Individuals Being online Individuals Being offline
Positive aspects  Online services and use of internet
has lead to more effective and
better communication services for
 Individual being
offline have a positive
aspects as it facilitates
1

individuals through use of social
media sites and other digital
platforms that is positive aspect of
being online for an individual.
 Further more effective use of online
banking services and shopping is
also a positive impact or aspect of
being online by an individual which
facilitates better convince and a
24/7 services for individuals.
 The biggest advantages that is
encountered by an individual on
being online is related with having
benefits of e-learning which is cost
effective and most convenient way
of getting knowledge.
a better personal
bonding with family,
friends and neighbours
(Lee, 2020)
 No risk or threat of
hacking or breach of
security is faced by an
individual who is
being offline.
Negative aspects  Addiction to social media is the
biggest negative aspect of being
online for an individual which lead
to reduction in efficiency and
performance.
 Assess to unethical and illegal
content on online sites is also a
negative aspects of being online for
an individual (Urbach and
Röglinger, 2019).
 Increase in case of cyber crime and
breach of personal security is also a
negative aspect face by individuals
when they are online.
 Limited research and
assess to global
environment and
prevailing news and
current affairs about
what is happening in
the world is faced by
an individual being
offline.
 Higher cost of
expenses on education
and learning as not
having access to e-
learning.
2

Thus, on the basis of above table a comparison can be made within the positive and
negative aspects of being online and offline by an individual as being online lead to a better
connection with people who even situated at far away locations of the world while offline
provided a better bonding ad personal connection with close friends and neighbours. Further, it
can be compared and contrast that individuals being online have better opportunity to use of
online banking services and shopping but at the same time facing the threat of hacking where as
offline mode offers a more safety from risk of hacking or leakage of personal data.
Compare and contrast between the positive and negative aspects of a business’s being online and
offline
The below stated table is yielding comparison and contrast between positive and negative
aspects for business for being online or offline:
Aspects Business Being online Business Being offline
Positive aspects  Use of internet facilitates a better
way for advertising and promotion
of product and services that is the
biggest positive impact of a
business being online that lead to
enhancement in its sale and
productivity (Foxworth, Hashey
and Sukhram, 2019).
 Effective communication and better
research to customers at global
level is only possible fir business
that are making use of online
services and internet thus, enhanced
connectivity and engagement is
also a positive aspect of a business
being online.
 Easy and more cost effective
research work is also lead and
facilitated by online business
 The biggest positive
aspect of an offline
business is that
facilitates better
opportunity for
organisation and
businesses to develop
a more effective
connection with their
customers through
offering face to face
and personal
connection that is
helpful in creating
better loyalty and
commitment level in
consumers (Son,
2019).
3

operations as it lead to better way to
take timely feedback and views
from customers through use of
online platforms.
 E-commerce is the biggest positive
aspect of online business that lead
to reduction in operation cost and
also provide a 24/7 hour services to
customers from where they can
easily make purchase of goods at
anytime thus, enhanced and lead to
better sales for online business
(Urbach and Ahlemann, 2019).
 Protection from issue
of hacking or
inappropriate online
transaction or payment
is also a positive
aspect of offline
business.
Negative aspects  Enhanced competition is the
biggest negative aspects that is
faced by online business as lead to
reduction in their profit and sales
margin.
 Threat of breach of security and
hacking of personal information is
also a negative aspects for business
being operating online that can
create serious issues and
consequences for business
organisation.
The biggest negative aspect of
an offline business venture is
that it has a limited access and
approach to customers that
limit its expansion and growth
opportunity at national and
global level (Rosemann,
2019).
Thus, on the basis of above table it can be compared that online business lead to better
assess and connection at with customers at global level where in contrary offline business limits
the expansion and growth of an organisation. Further, it has been also compared that issue of
security and threat of hacking is a big issue and negative aspect associated with online business
while offline business safeguards an organisation from issue of hacking and inappropriate
business transaction. At last, a comparison can also be made in the fact that online business
4

ensures better connectivity with customers at global level but an enhanced personal connection
and face to face interaction is lead by offline business venture that facilitates better commitment
and higher loyalty in consumers.
TASK 2
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online
Security: This issue describe the challenge and risk which is harmful for the computer in
terms of leaking the personal information and details of individuals and Company as well. This
talent can be in any form including physical and non physical which steal the information in
order to consist prominent data and in terms of non physical it include the virus attack. Therefore
security is considered as the major threat for both the business and individuals in terms of licking
their personal details and misusing it by their competitors in terms of blackmailing (Allen, Cain
and Meyer, 2020). In terms of businesses the personal details include financial information Bank
information they Strategies and plans which can become threat for the company if it is misused
by other individual and can damage the whole reputation of business. Moreover, in terms of
individuals their banking information contact details and so on can get hacked and easily
misused by other person in terms of transactions. Therefore in order to overcome these problems
individuals and businesses both need to adopt secure data information and software which
prevent them from being hacked by developing strong passwords as it leads to avoid the loss of
information and control of computer system.
Privacy: This section put in faces on the privacy issues which are faced by both individuals
and businesses because of the advancement in technology there are various ways by which
privacy can break down (Goldberg, 2019). In terms of this both individuals and businesses need
to use computer system in order to depict there requirements concerning their security and
protection of data. Moreover it considered three potential factors including confidentiality which
is useful in reading the Data integrity and also makes sure that information is changed within the
stipulated period of time and availability which is helpful in making sure the regular accessibility
of information. In relation with organisation in order to secure their personal details and data
they need to to develop strong privacy password and data system by which we can prominently
protect and prevent their details and data of employees whereas for individuals they also need to
5

create large and strong passwords in terms of adopting privacy factors. Therefore both business
and individuals need to adopt proper measures in order to save and secure their personal details
by adopting suitable security and privacy measures (Palmatier and Steinhoff, 2019).
Viruses: It is considered as the major threat factor that can be harmed in terms of personal
details for both business and individuals as the users remain unaware regarding the leak and
misuse of personal information due to the virus. This factor arises because of the carelessness
and also so using irrelevant websites that can acquire the personal details and information and
might misuse it. In terms of this there are various types of viruses including Malware and Trojan
horse that leads to destroy whole computer system and damage whole data. In order to prevent
from this both the organisation and Society should install antivirus in order to detect viruses at
the same moment.
TASK 3
Difference between blog and website
A blog basically represents a web log that is made or coded by a blogger who makes use of
this online platform for having a chronological listing of blog posts. Thus, the setting of a blog
page is done in such a way that the most recent content shown that is further followed by the
previously updated content in a sequence on the basis of time and date of there uploading. On the
other hand a website mainly is a collection of several web pages and multimedia content that are
connected and collated with a particular domain (Tilleczek and Campbell, 2019). The difference
between a blog and website is provided below in the following table:
Basis Blog Website
Frequency of content Content is uploaded frequently
on a regular basis (What is a
Blog and How is it Different
from a Website?, 2018).
Content on website is of static
nature and does not change
frequently.
Type of information The information provided by
blog is mainly informal in
nature.
The website mainly consist of
formal and professional
information
Design Usually blogs are developed
ad design through word press,
Websites are developed and
designed through using
6

Magneto, etc. HTML, JavaScript, CSS, PHP,
etc (Lee, 2020).
Different tools that could be used to create a blog
The different tools that could be used by an organisation or individual to create a blog
along with enhancing traffic for its blog are provided below:
Word Press- It is basically an open source of software that could be used by an
organisation and individuals to build and create beautiful and more attractive website, blog or
any other social media app (Meet WordPress, 2020). The use of this tool for creation of a blog
lead to a customizable design, SEO friendly, Responsive and more effective mobile sites, high
performance along with powerful media management and high security.
Sendible- It is elegant and most useful software that lead to better social media
management and provided a better businesses platform that can be easily monitored, analytics,
and also lead to enhanced audience engagement which is useful for businesses from all industries
(Gray and Palaiologou, 2019). The main feature of this software is that it is a multiple social
network publishing and lead to a more integrated analytical and tracking to create and design a
better blog that facilitates a 360- degree brands and also manage multiple users and clients to
have better customer engagement.
Blog as a communication tool
Blog provides an online platforms to its users to share their opinion and view point in a
chronological order thus, use of blog could be made as a communication tool. Beside this, it has
been observed that blogs are quickly emerging as a useful media and online platform that lead to
participating in consumer conversations that has made theses application a useful tool that has
transformed mobile communication (Starkey, 2020). It is justifiable to use blog as
communication tool as Blogs are specific websites and online platforms that can be easily
created by users and provide a better tool to express their views or discuss about the topics of
their expertise. Further, blog as a communication tool could also be used to educate others and
for creating awareness or merely for entertainment purpose thus, it is justified to take Blogs as
great and suitable platforms and tool for sharing knowledge and communicating things and view
at global level through use of this online platform.
7

CONCLUSION
With respect to above assignment it can be concluded that being online and offline are
two concept that have significant positive and negative aspects on both individuals and
organisations. Having easy reach at global level and enhanced communication are the biggest
positive aspects of being online for an individual as well for an organisation while risk of
hacking and breach of security are the biggest positive aspects of online business. Further, offline
lead to an enhanced opportunity to build more effective personal relation and commitment with
customers. Furthers, it could also be summarised from current assignment that many security and
privacy issues and challenges like hacking, virus are also faced by an individuals and
organisation when they are online. Beside this, it has been also observed from current assignment
that blogs are different from website and blog can be used as a communication tool as it provided
an online platform to user to share their views and opinion.
REFERENCES
Books and journal
Starkey, L., 2020. A review of research exploring teacher preparation for the digital age.
Cambridge Journal of Education. 50(1). pp.37-56.
Gray, C. and Palaiologou, I. eds., 2019. Early Learning in the Digital Age. SAGE Publications
Limited.
Lee, J., 2020. Change in the Digital Age. In Accelerating Organisation Culture Change. Emerald
Publishing Limited.
Urbach, N. and Röglinger, M., 2019. Introduction to Digitalization Cases: How Organizations
Rethink Their Business for the Digital Age. In Digitalization Cases (pp. 1-12). Springer,
Cham.
Foxworth, L. L., Hashey, A. and Sukhram, D. P., 2019. Writing in the Digital Age: An
Investigation of Digital Writing Proficiency Among Students With and Without LD.
Reading & Writing Quarterly. 35(5). pp.445-457.
Son, B. K., 2019. Integrated e-Learning Paradigm in the Twenty-First Century: Management
Education. In Learning Technologies for Transforming Large-Scale Teaching, Learning,
and Assessment (pp. 35-51). Springer, Cham.
Urbach, N. and Ahlemann, F., 2019. IT Management in the Digital Age. Management for
Professionals.
Rosemann, M., 2019. Structuring in the Digital Age. In The Art of Structuring (pp. 469-480).
Springer, Cham.
8

Allen, F., Cain, R. and Meyer, C., 2020. Seeking relational information sources in the digital age:
a study into information source preferences amongst family and friends of those with
dementia. Dementia. 19(3). pp.766-785.
Goldberg, A. E., 2019. Open adoption and diverse families: Complex relationships in the digital
age. Oxford University Press.
Palmatier, R.W. and Steinhoff, L., 2019. Relationship marketing in the digital age. Routledge.
Tilleczek, K.C. and Campbell, V.M. eds., 2019. Youth in the Digital Age: Paradox, Promise,
Predicament. Routledge.
Online:
What is a Blog and How is it Different from a Website?. 2018. [Online] Available Through:<
https://www.growthmarketingpro.com/what-is-a-blog-and-how-is-it-different-from-a-
website/ >.
Meet WordPress. 2020. [Online] Available Through:< https://wordpress.org/ >.
9