Mornington Beach Resort: Design, Development, Operations, Management and Sustainability

Running head: HOSPITALITY AND TOURISM
Hospitality and Tourism
Name of the Student
Name of the University
Author’s Note

1HOSPITALITY AND TOURISM
Executive Summary
The report provides an overview of opening of beach resort in Australia. The first section of this
study highlights on the overview of the resort and the locational factors determining this resort.
The second section focuses on the target market segmentation of this proposed beach resort. The
third segment reflects on the design, development, operations, management and sustainability of
this proposed baech resort.

2HOSPITALITY AND TOURISM
Table of Contents
Hospitality and Tourism..................................................................................................................0
Introduction:....................................................................................................................................2
Overview of Resort:.........................................................................................................................3
Planning regulations:...................................................................................................................3
Site Capacity:...............................................................................................................................4
Analysis of target market:................................................................................................................5
Analysis and evaluation of key criteria of beach resort...................................................................6
Design and planning....................................................................................................................6
Development................................................................................................................................8
Management................................................................................................................................9
Operation...................................................................................................................................10
Marketing...................................................................................................................................10
Sustainability.............................................................................................................................11
Conclusion.....................................................................................................................................11
References:....................................................................................................................................13

3HOSPITALITY AND TOURISM
Introduction:
Tourism industry has developed significantly over the last few years across the world.
Resort industry has close relation with this industry, as it provide hospitality to tourists in
unknown places with many advantages including foods. This report intends to investigate,
analyse and develop varies strategies for a proposed resort in Australia (Mees, 2017). The name
of this proposed resort is Mornington Beach Resort, situated in the seaside of Queensland.
According to the report of IBIS World, resort industry in Australia has earned huge amount of
profit, chiefly because strong growth of foreign tourists across the world where countries of
Asia-Pacific have played significant role to boost resort and hotel industries’ revenue. However,
it is also essential to mention that resorts over the countries have experienced massive
competition with hotels and other facilities from where tourists can receive similar kind of
services (Patterson, I., Sie, L., Balderas-Cejudo, A., & Rivera-Hernaez, 2017). Thus, resort
owners always try to develop their resorts in such a way that these can attract both old and new
customers and consequently can earn huge amount of revenue, which further can help those
resorts to sustain under strong competitive market. Hence, to develop a resort, the owner needs to
fulfil various requirements, which the report will go to discuss further.
The entire report will describe about the proposed resort, mentioned before, under various
categories. Firstly, the report intends to provide a brief description about the concept of
Mornington Beach Resort and the rationale to develop it in its proposed location. After that, the
report focuses on target markets and other methods to meet its essential requirements. This report
will also provide a detail analysis on design, development, management, operation, marketing as
well as sustainability, based on which the proposed resort company will operate its business. At
the, a brief overview of entire discussing will be provided to conclude the entire discussion.