Promotional Marketing Campaign for Morrison: A Digital Campaign to Promote Quality and Fresh Eatable Products and Low Prices

PROMOTIONAL
MARKETING CAMPAIGN
20XX

Presentation Title 2
Choose a brand product or service
selected for campaign
20XX

Presentation Title 3
Introduce the brand/product or
service the brand history
• Retailing industry is that industry which directly
sale goods to end customers that are usually
purchased for personal use by the customers.
• It is the fastest growing industry in UK and some of
the popular companies in this industry are
Morrison, Asda, Tesco and many other companies.
• The following PPT will cover a marketing
campaign conducted by Morrison to promote their
products through social media channels.
Explain their brand/product or
service market segmentation
20XX
• Morrison sale eatable products and household
products for customer use.
• They are popular for their good quality of products
which attract their customers.
• Secondly, they are having lower prices than other
companies in their industry.
• Morrison is also popular for their high quality of
services which they provide to their customers.

Presentation Title 4
4P ’S ( BR A ND V I S I ON)
Price-
It is the monetary value of a
product and Morrison follow
low pricing strategy and
competitive pricing strategy
which means they change the
prices of their product
according to their
competitor's prices and set
lower prices as compared to
their competitors which help
them to gain attention of their
customers.
20XX
Product-
Morrison sells various kinds
of products because they sell
meat and poultry, fruit and
vegetable, fresh bakery and
cakes, alcoholic and non-
alcoholic drinks, home
products and many others.
Morrison is considered as
first UK supermarket which
sell its own branded fish milk
in carbon neutral cartoons.
Place-
Morrison has more than
500 stores within the UK
and they mainly focus to
establish their stores in
crowded and those areas
where there are more local
residents so that their
customers are not required
travel long distances for
shopping (Shah, 2017)
Promotion-
Morrison is having a good
promotional strategy for
their brand because they
promote their brand
through social media
marketing which is having
global reach. They also
sponsor TV entertainment
shows.