Strategic Planning for Morrison's: Goals, Competencies, Value Chain, and Analysis

STRATEGIC PLANNING
FINAL PROJECT

Table of Contents.
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
1- Goals and objectives of Morrison's.........................................................................................3
2 Strategic plan............................................................................................................................4
4- MEA's Competencies..............................................................................................................5
5- Value chain..............................................................................................................................7
6- External and internal environmental analysis........................................................................10
7- Organizational strategy..........................................................................................................11
8- Global strategy.......................................................................................................................12
9- Strategy implementation........................................................................................................12
10- Evaluation and control.........................................................................................................13
11- Organizational change.........................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Strategic planning is defined as procedure that drive the attention of individual person in
an organization toward conducting strategic action and taking decision to achieve set aims &
objectives. This process is used by varied organizations, for purpose of determining goals and
tactics that are essential to accomplish each aim. The current assignment will be based on
Morrison's , which falls under the category of leading supermarkets in the UK. The aim of this
report is to highlight the strategic objectives and aim of chosen company. It will also explain an
option by establishing options model and its fitness for purpose. The report will clarify the
impact of stakeholders, possible strategic directions, evaluation of macro and micro
environmental analysis and feasibility of options. Furthermore, lastly the study will justify risk
assessment internal factors, plan review, control and monitoring as well as risk analysis.
TASK
1- Goals and objectives of Morrison's
Morrison's falls under the list of top 10 supermarkets that has been established their
ventures within UK and across the nation successfully. It has sustained in the market from longer
time, because of having skilled and knowledgable workforce such as 1,10,000 employees, who
are able to achieve strategic aims and objectives.
1.1 Vision statement-
Organization tend to achieve its vision and that is to make & cater food that contribute to
increase consumers satisfaction level, more than last few weeks or months (Company History,
2022).
1.2 Mission-
The mission of Morrison's is to be more competitive in term of gaining consumers
attention and making their shopping experience pleasurable.
1.3 Organizational value statement-
Supermarket and its management mostly focus on providing quality, fresh and better
quantity of products to customers, after considering their needs and requirements in appropriate
manner. It is quite essential for company to do so appropriately, because of varied reasons. For
example, the main reason behind adding value and providing the same to target audience, is
consumer satisfaction as firm tend to satisfy each and every person, which in turn provide a lot of
benefits to organization such as in term of generating revenue, increasing profitability,

productivity and more. It may effort to locally source produce wherever it is possible as it aids to
sustain for next 12 years in the market.
2 Strategic plan
2.1-Where Morrison's were-
In the recent time, chosen supermarket may hold 6th position in the market, which is want
to replace and become number one.
2.2- Where do it wants to be-
It may tend to reach at top position in the retail industry, against all supermarkets, which
is quite beneficial and essential for rapid success.
2.3- How will it get there-
The most effective way to get the position where firm seek to reach is pricing strategy,
quality and satisfactory quantity of products.
Stakeholder analysis
The best way to determine the impact of each stakeholder on Morrison's and its overall
venture operations is stakeholder mapping. It defines as a process of determining and
categorizing key stakeholders that are included in aim achievement and success of business
(Stakeholder Analysis, 2022). This concept may segregate each stakeholder in different category
that define their power and level of interest toward organizational success.
Stakeholders Expectations Influence on company
Government The stakeholder who fall under
this category, may hold high
power and take interest in
extreme level, to grow venture
of Morrison's, because in turn
the overall process provide a
lot of benefits to them.
They may put major impact on
supermarket in term of
offering growth opportunities.
Investors The expectations of this
stakeholder is high.
They may put positive impact
on company in term of
achieving set aims and