Morrisons

Demonstrate knowledge of key principles and concepts of the business environment under which Human Resource Management processes and functions are influenced by internal and external factors

Managing People
Contents
1

INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of Company.................................................................................................................3
Discussion about Human Resource Management.......................................................................4
Human Resource Management Policies......................................................................................4
Importance of HRM policies.......................................................................................................7
Challenges that company might have to face at the time of implementing the HRM policies. . .8
Human Resource Management processes and functions are influenced by internal and external
factors..........................................................................................................................................9
Recommendation.........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
2

INTRODUCTION
Human Resource in an organisation plays very essential role as they assist in
accomplishing business objectives in an effective manner and within given time frame. HRM
refers to a procedure which includes planning, selection, organising, recruiting as well as
selecting right person at the right time at right place. This as a result aid them in attaining
business goals and objectives. defined as the process of planning, recruiting and selecting the
right candidate for business organisation so that organisation goals can be accomplished. Along
with this, it has also been said that with the help of implementing HRM practices in an effective
manner, company will be able to manage their staff members in an effective and efficient manner
(Bader, Schuster and Dickmann, 2019). In order to complete the whole report in an effective
manner, Morrison’s is taken as the base company. It is one of the biggest supermarket chain
established in the year 1899. Its headquarter is located in Bradford, west Yorkshire, England and
founded by William Morrison’s. In this report, various topics are going to be covered which
includes detail discussion about HRM & it’s different policies which assist in accomplishing the
goal in an effective manner. along with this, importance of Human Resource Management is also
included along with various challenges and issues faced by companies while they introduce any
sort of change within the workplace. At the end of this report, recommendation is given to the
management team of the company in order to perform their work in a systematic & accurate
manner.
MAIN BODY
Overview of Company
Morrison’s is chosen as the base organisation in this report which is a considered as fourth
largest supermarket chain at the marketplace of UK. The company was introduced in the year
1899 by William Morrison and the headquarter is located in Bradford, West Yorkshire, England.
The company deals in various food and beverage products, Books, Magazines, Clothing and
many other products (Ferrari and et. al., 2018). William Morrison started their business as a
butter and egg merchant in the Rowson Market. In 1958 Morrison’s open a small shop which is
the first service store. Later in the year 1961, in Girlington district of Bradford, Company open
its very first supermarket store named as “Victoria”. As of 2016, it has been identified that the
company have almost 498 supermarket store in Wales, England, Scotland and in Gibraltar. It has
3

also been identified that the company employed more than 110,000 employees as of April 2019
and served almost 11 million consumers every week.
Discussion about Human Resource Management
Human Resource Management define as the most essential department within a company
as it will assist in how an individual need to work in order to accomplish the goals and objectives
of the company. The main aim of HRM is to recruit, select as well as hire capable and right
person at the right place and at the right time according to the need and requirement of the
company. This will aid them in accomplishing their organisational goals and objectives of the
business entity in an effective manner (Chakraborty and Upadhyay, 2018). Along with this, it has
also been said that the role of HR manager mainly falls in three main areas which includes
employee compensation & benefits, staffing as well as designing work. This will aid in
enhancing the overall performance and maximises the productivity at the competitive
marketplace. In reference to Morrison’s, with the aid of having effective HRM department,
company will be able to identify what type of training practices they need to adopt in order to
enhance the performance of business organisation. For every business organisation it is very
necessary for the manager to provide training and development sessions if they implement any
sort of change within their workplace, so all the work will be performed by staff members in an
effective and appropriate manner. This as a result assist in attaining their pre-defined task and
objectives in an effective manner so they can maintain their sustainability at the competitive
marketplace for a long period of time. If any business entity begins using effective and
appropriate Human Resource Management, then they can easily decide all those decisions which
provide favourable result to the company and reduce any kind of risk which affect their overall
profitability and goodwill.
Human Resource Management Policies
HRM is one of the most essential as well as crucial department within an organisation
where managers are required to conduct ample number of work so that they can accomplish
organisational goals and objectives in an effective manner (Budhwar and Mellahi, 2018). For
every HR manager it is quite necessary to understand that how all the HR policies need to
comply in an organisation so that they can attain best and positive results as it directs and guides
them in a well systematic manner. In the present context of Morrison’s, for a HR manager it is
very important to conduct all the work in an ethical and systematic manner and for this they need
4

to implement effective HR policies within the workplace. These HR policies work according to
the needs and requirement of the company. Some of the most essential HR policies are going to
be discussed as follows which need to be implemented by the manager of Morrison’s.
Recruitment & selection: These are the most essential policies of HRM where manager
need to understand that it is very important to hire best, potential and most suitable candidate for
the job position so that they can assist them in attaining their organisational goals in an effective
manner. It is very necessary to recruit and select the candidate according to the need and wants
of the company so that favourable outcome will be produced by them in an effective manner
(López‐Cotarelo, 2018). In the present context of Morrison’s, it has been identified that the HR
manager of the company work in an ethical manner and hire candidates without any biased ness
and select only those who have enough capability to conduct the task. In case if the recruitment
and selection policies of the company are not so effective than it might affect the overall
performance as well as productivity of the business organisation at the competitive marketplace.
 Advantage: The major advantage behind recruiting and selecting candidates according to
the policies and requirements, ample number of opportunities can easily be grab by the
company. This as a result directly aid business entity in enhancing their productivity as
well as performance of the company at competitive marketplace.
 Disadvantage: If HR manager is unable to hire best and most suitable candidate within
the organisation as per the needs and requirements of company this will affect their
productivity.
Training & Development: For every business organisation it is very essential to provide
training and development sessions, it is said that training and development program is quite
essential in order to enhance the knowledge and understanding if there is any sort of change
implemented at the workplace. In relation to Morrison’s it is said that HR manager of the
company provide training sessions to their staff members on a regular basis so that they can
easily perform their operational work (Aust, Muller-Camen and Poutsma, 2018). It will aid them
in enhancing their efficiency and provide them various growth opportunities at the marketplace.
This is an effective policy which highly influenced by any sort of changes arise in external
environment.
5

 Advantage: It aid in enhancing their efficiency and skill which leads to accomplish their
objectives in an effective manner. Along with this, it will aid in adopting any sort of
change in a positive manner and reduce their negative impact.
 Disadvantage: It is most expensive as well as time consuming process which might
affect the overall revenue of the company. Along with this, managers need to modify
their strategies according to the changing environment which requires lot of time and
influences the end result in a negative way.
360 Degree performance appraisals: It is very crucial for Human Resource manager to
provide performance appraisals to the staff members as per their current performance. For this,
they need to examine their overall performance which is quite difficult for the HR manager
(Barrena-Martínez, López-Fernández and Romero-Fernández, 2019). Along with this, HR
manager of the company increase competition level so they can analyse which employee perform
best in such situation and provide benefits to the company. In reference to Morrison’s, HR
manager of the company have the responsibility in order to provide appraisals to the employees
according to their performance so they can retain them for a longer period of time.
 Advantage: Biggest advantages is that it will assist business organisation in order to
accomplish their goals and objectives as well as retain their best and potential staff
members for a longer period of time.
 Disadvantage: Sometime it creates conflicts and disputes among the staff members
which affect the overall working environment of the business entity in a negative and
adverse manner.
Employment Act: For every Human resource manager it is quite essential to have
enough knowledge about employment act and other legal policies and regulations. This will aid
them in creating positive working environment at the workplace so that every individual will be
able to produce favourable outcomes. For every organisation it is necessary to perform their
work according to the legal policies and acts so they can reduce any sort of legal issues which
might affect the overall performance of the company at the competitive marketplace (Armstrong
and Taylor, 2020). In the present context of Morrison’s, it has been analysed that the Human
resource manager of the company adopt all the legal policies in an effective manner and perform
their work ethically. They provide them wages and salary according to the employment act
which help them in retaining their staff members for a longer period of time.
6

 Advantage: It help in developing strategies and policies so that all the task and work can
be performed in an ethical manner. this will aid them in attaining their goals and
objectives in an effective and appropriate way which aid them in accomplishing their
goals and objectives within given time frame.
 Disadvantage: Its major drawback is that it is a lengthy process and sometimes might
create various problems as well as issues which influences their performance and
efficiency in a negative manner.
Compensation as well as Benefits: It is very essential for the HR manager of the
company to provide benefits and compensation to their staff members on a regular basis so they
can retain them for a longer period of time (Brewster, Mayrhofer and Farndale, 2018). This will
help an organisation in order to attract large number of people towards their company and
maintain goodwill at the competitive marketplace. In the present context of Morrison’s, it has
been said that the HR manager of the company provide rewards, benefits, financial as well as
non-financial advantages to their employees which is sometimes based on their performance.
 Advantage: With the aid of compensation and benefits it has been identified that staff
members of the company shows their commitment towards the company as well as give
their extra efforts so they can fulfil the organisational targets in an effective manner.
 Disadvantage: Sometimes providing compensation and benefits might create conflicts
and disputes among the employees working within the organisation which develops
negative working environment and influences the performance in a negative manner.
Importance of HRM policies
HRM policies are very necessary as well as crucial in an organisation as it help in
attaining organisational goals and objectives in an effective way. In the present context of
Morrison’s HR manager of the company use HRM policies as it aids them in gaining idea about
how goals and objectives of the company will be accomplished. Some of the key essential
importance of HRM policies are going to be discussed as follows:
 Security against Legal Liabilities: HRM policies aid an organisation in various ways as
it assists them in performing all the work in a legal manner so they can gain positive
results (Zhao, 2018). In reference to Morrison’s with the help of effective HRM policies
managers will be able to adopt all the employment as well as other practices in a fair
manner. with the aid of effective legal policies managers can take all the decisions in a
7

better manner which create healthy working environment and can easily accomplish their
goals and objectives.
 Employee Satisfaction: It has been said that an organisation can be successful only if the
staff members of the company are satisfied and company perform in an appropriate
manner. In the present business context of Morrison’s, it has been said that if managers
need to perform their work in an effective manner and want to capture huge market share,
managers need to satisfy their staff members by providing them benefits, advantages,
monetary as well as non-monetary gains and many more (Shen, Dumont and Deng,
2018). This will assist them in enhancing their level of satisfaction which as a result aid
them in giving more confidence and commitment towards their work. Therefore, it will
enhance the efficiency and productivity of the company in a better and positive manner.
Therefore, all these importance plays very essential role in order to increase the efficiency as
well as effectiveness of the company. Implementing all the HRM policies in a positive manner
within the workplace help in attaining organisational goals and objectives of the company in an
appropriate manner.
Challenges that company might have to face at the time of implementing the HRM policies
It has also been said that there are various challenges and issues faced by the company at
the time of implementing any sort of HRM policies in order to adopt all the changes in an
effective manner. it is very necessary for the HR manager to provide guidance to their staff
members so that they can easily adopt any sort of changes in a positive manner. In the present
context of Morrison’s management team of the company face ample number of problems which
are going to be mentioned as follows:
 Managers need to modify all these strategies in order to implement HRM policies which
requires lot of money, time and efforts. Therefore, it is one of the most time consuming
activity which is not an easy task for the management team (Brewster, 2017).
 Along with this, managers need to change their working style in order to implement
HRM policies in an effective manner. all the laws and regulations need to be adopted by
the HR manager so they create healthy and positive working environment,
 Apart from this, disputes, conflicts and issues are the major challenge faced by the
managers of the company. Performance appraisal is the main factor which creates
disputes as not every individual get equal benefits and appraisal. This as a result affect
8

whole environment in a negative manner and reduces the efficiency as well as
productivity.
Human Resource Management processes and functions are influenced by internal and external
factors
Human Resource processes plays an important role as it help in recruiting effective and
talented employees for the company which in turn assist in increasing productivity as well as
profitability of the organization. There are various internal and external factors that has effect on
the function and human resource management processes. One of the main external factor is
technology that effect on productivity of the organization also. Nowadays, Technology is
changing rapidly and people are more preferable and attract towards new and innovative
technology. It is important for human resource department to adopt new technology to hire
candidates for the organization (Budhwar and Mellahi, 2018). In addition to this, companies uses
various social media applications such as Facebook, YouTube, and Instagram in order to attract
more people and retain top talent for the organization. The another external factors that have
impact on functions is environmental factors as now companies are shifted to use online medium
to send job letter, offer letter, receiving resume and many more on order to decline usage of
paper and contribute towards protection of environment. By the assistance of this, companies is
able to build positive image in market due to which their market share and market position is
enhanced in an effective manner. With reference to Morison’s, its Human resource department
uses new technology so that potential and talented candidate can apply for company which has a
positive impact on performance as well as profit level of the organization.
Internal factors comprises of employees, stakeholders, shareholders that has an effect on
responsibilities and human resource management processes. Nowadays, employees are become
more aware about their rights and the legislations they need to follow in order to remain in the
organization if company is not follow all the laws then it may affect negatively on mindset of
staff members which may raise absenteeism rate of employees in the organization. It also affect
negatively on performance and revenue level of the company (Dickmann, Brewster and Sparrow,
2016). In relation to Morison’s , its higher authorities follow all the rules which is for the safety
of employees and it assist them to retain staff members for longer time period and cut down their
cost of hiring new candidate for the organization. Government Regulations impact on human
resource management which require human resource to ensure the organization is in compliance.
9

Government regulations can impact on how a firm goes about compensating, training, hiring &
disciplining human resource of the organizations. It is important for the organization to follow all
the laws developed by government as it ensure effective and smooth flow of activities as well aa
operations of the organization.
Recommendation
HRM play very essential as well as crucial role in the accomplishment of organisational
goals and objectives of the company within given time frame and in a systematic manner. There
are some recommendations which need to be followed by the managers of Morrison’s when they
develop any sort of HRM policies. It will aid them in enhancing their knowledge and
understanding that what are the necessary grounds which help them in attaining their
organisational goals and objectives in an effective manner (Noe and et. al., 2017). There are
various sort of issues and challenges arise at the external environment of the company which
affect their internal workplace in a negative manner. Some of the essential recommendation
given to the management team of Morrison’s are as follows:
 It is very essential for the Human Resource manager of the company to provide full
guidance and information about ant sort of changes takes places at the organisation so
that they can prepare themselves to adopt it in an effective manner. For this, managers
need to provide training and development sessions to their staff members in order to
enhance their skills and understanding.
 Along with this, managers need to implement all the strategies and policies by examining
the legal requirement so that they can perform all their work in a better and ethical
manner. This as a result assist them I creating positive image of the company at the
marketplace and increases their performance & profitability. Therefore, it is very
important for the manager to develop all the strategies and policies according to the act,
regulations and legal procedures so they gain favourable results.
CONCLUSION
With the help of above mentioned report, it has been concluded that HRM play very
essential role in the attainment of goals and objectives of the company in an effective manner.
Along with this, with the aid of effective HRM policies managers can guide and direct their staff
members so they can perform all their work in more appropriate and efficient manner. In
10

addition to this, it will aid them in order to retain their best and most suitable staff member so
that they enhance their overall productivity and performance in an appropriate manner.
furthermore, it has also been identified that all these strategies and policies highly influenced by
the external environment. In order to reduce the negative impact managers, need to upgrade all
their policies on a regular basis, so they can gain favourable results at the competitive
marketplace. In addition to this, for gaining all the goals and objectives in an effective manner,
HRM policies plays very essential role as it gives them idea that how employees need to work in
the organisation.
11

REFERENCES
Books & Journals
Bader, B., Schuster, T. and Dickmann, M., 2019. Managing people in hostile environments:
lessons learned and new grounds in HR research.
Ferrari, P., and et. al., 2018. Managing people with diabetes during the cancer palliation in the
era of simultaneous care. Diabetes research and clinical practice, 143, pp.443-453.
Chakraborty, T. and Upadhyay, P., 2018. Managing self towards managing people: role of
perceived emotional competencies in healthcare organisations. International Journal of
Work Organisation and Emotion, 9(1), pp.4-20.
Budhwar, P. and Mellahi, K., 2018. HRM in the Middle East. In Handbook of Research on
Comparative Human Resource Management. Edward Elgar Publishing.
López‐Cotarelo, J., 2018. Line managers and HRM: A managerial discretion perspective. Human
Resource Management Journal, 28(2), pp.255-271.
Aust, I., Muller-Camen, M. and Poutsma, E., 2018. Sustainable HRM: A comparative and
international perspective. In Handbook of Research on Comparative Human Resource
Management. Edward Elgar Publishing.
Barrena-Martínez, J., López-Fernández, M. and Romero-Fernández, P.M., 2019. Towards a
configuration of socially responsible human resource management policies and practices:
Findings from an academic consensus. The International Journal of Human Resource
Management, 30(17), pp.2544-2580.
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Brewster, C., Mayrhofer, W. and Farndale, E. eds., 2018. Handbook of research on comparative
human resource management. Edward Elgar Publishing.
Zhao, Y., 2018. Managing Chinese millennial employees and their impact on human resource
management transformation: an empirical study. Asia Pacific Business Review, 24(4),
pp.472-489.
Shen, J., Dumont, J. and Deng, X., 2018. Employees’ perceptions of green HRM and non-green
employee work outcomes: The social identity and stakeholder perspectives. Group &
Organization Management, 43(4), pp.594-622.
Brewster, C., 2017. The integration of human resource management and corporate strategy. In
Policy and practice in European human resource management (pp. 22-35). Routledge.
Budhwar, P. and Mellahi, K., 2018. HRM in the Middle East. In Handbook of Research on
Comparative Human Resource Management. Edward Elgar Publishing.
Dickmann, M., Brewster, C. and Sparrow, P. eds., 2016. International human resource
management: contemporary HR issues in Europe. Routledge.
Noe, R. A. and et. al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
12

13