Principles of Marketing

Principles of
Marketing

Table of Content
 Introduction
 Morrison’s
 Marketing
 Marketing plan and its purpose
 Benefits of Marketing plan to Morrison’s
 Conclusion
 References

Introduction
Marketing is the activity related to spreading awareness about products or services for the
purpose of improving sales and profit of an organisation. This activity has the major
importance within an organisation for the attainment of success and sustainability in market.
To effectively market business, management is needed to formulate separate plan. The
organisation selected for analysis within current presentation is known as Morrison’s. It is a
supermarket chain that provides products and services at global level.

Morrison’s
It is a supermarket chain within UK. The headquarter of this organisation is situated in
Bradford, West Yorkshire, England. This is considered as the fourth largest chain of
supermarkets in UK. This organisation has main business activities in retail sector. It provides
the products and services at global level. It is founded in year 1899, 121 years ago from the
current period of time.