Impact of Motivation Schemes on Employee Retention at Morrisons

This study aims to identify the impact of staff motivation techniques on employee retention at Morrisons, a well-known UK-based supermarket company. The report covers the concept of staff motivation, different techniques of staff motivation, challenges faced by Morrisons while implementing motivation techniques, and the impact of motivation techniques on employee retention.

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Table of Contents
TOPIC: To ascertain the impact of motivation schemes on employee retention at work place.” A
study on Morrisons. 3
INTRODUCTION 3
Research Aim: 3
Research Objectives: 3
Research Questions 3
Literature Review 4
Methodology 5
Findings & Discussion 7
CONCLUSION 12
Recommendations 13
REFRENCES 14

TOPIC: To ascertain the impact of motivation schemes on employee retention at work
place.” A study on Morrisons.
INTRODUCTION
Employees are crucial stakeholder of business who perform assigned roles &
responsibilities in best possible way. For making optimum use of productivity & efficiency of
work force, it is imperative to motivate them constantly. Motivation refers to a process which
aims to develop willingness among work force so that they can perform assigned work in
significant manner (Bordel and et. al., 2018). The present study is about Morrisons which is a
well known supermarket Company based on UK. The report aims to identify impact of staff
motivation technique over employee retention within organization.
Research Aim: “To ascertain the impact of motivation schemes on employee retention at work
place.” A study on Morrisons.
Research Objectives:
 To understand the concept of staff motivation.
 To ascertain different techniques of staff motivation along with the impact over employee
retention within Morrisons.
 To identify challenges faced by Morrisons while implementing motivation techniques at
work place.
Research Questions:
 What is the concept of staff motivation?
 What are the different techniques of staff motivation along with the impact over
employee retention within Morrisons?
 What are the challenges faced by Morrisons while implementing motivation techniques at
work place.

Literature Review
Concept of staff motivation
As per the point of view of Zen (2020), Employee motivation refers to the level of
energy, productivity, creativity, efficiency which employees bring in job. Motivation is a process
wherein staff members are motivated to work in pre-defined manner for betterment of
organization. For getting positive outcomes, it is imperative to develop willingness among work
force. With this, they get inspire to put utmost efforts & proficiency for realization of
organizational goals. In addition to this, higher employee motivation leads towards higher
engagement & productivity. Motivated employees are likely to put significant efforts for success
of organization. Further, motivation is helpful in driving positive outcomes by improving overall
proficiency of work force. It is stated that motivated employees are the assets of company. They
perform assigned work in best possible way which further facilitates growth of business. Without
motivation, productivity of work force reduces that leads towards lower output & production.
Additionally, motivation is regarded as the key- element of success of business entity.
Motivation offers a sense of satisfaction & self-fulfillment to employees. Hence, motivation is a
crucial practice which needs to adopt by each & every company in order to ensure enlargement
of business in an efficient manner.
Different techniques of staff motivation along with the impact over employee retention
As per the point of view of Anitha (2016), Motivation is important to get the work done
as per set standards. There are several ways adopted by HR managers in order to enhance the
engagement of staff members. Motivation techniques are broadly classified in two parts which
are monetary as well as non –monetary techniques. Monetary techniques are related with
offering monetary incentives, bonus to employees. It comprises ways such as increment in
salary, share in profit, incentives & more. On other side, non monetary techniques includes
rewards, recognition, acknowledgement & other such ways. Here, staff members are motivated
without offering any monetary benefits. It is stated that these techniques have major impact on
employee retention. In context of Morrisons, they offer monetary as well as non monetary
techniques in order to motivate employees to work in an appropriate way. These techniques are
helpful in boosting the satisfaction level of employees so that they stay with company for longer
duration. Here, HR managers of organization demonstrate the value of employees by constantly

motivating them. It inspires employees to remain in company till longer period of time.
Therefore, positive correlation has been identified between motivation techniques & employee
retention.
Challenges faced by Morrisons while implementing motivation techniques at work place
As per the point of view of Linda Samuels, (2018), However, motivation is crucial but it
is really challenging task to implement appropriate technique of motivation. There are several
challenges faced by HR managers of Morrsions during implementation of motivation techniques.
Lack of clarity is the major obstacle of motivation wherein managers do not have significant
information about needs & requirements of employees. For motivating employees in an
appropriate way, it is imperative to have idea about their preferences, needs, un-fulfilled
requirements. Employees have different expectations from company due to which, HR managers
face a lot of difficulties to match with their level of expectations. In addition to this, it is
burdensome tasks for HR managers to evaluate needs, requirements of diversify work force
which also constraint in motivating work force in an efficient manner. Apart from this, it not
possible to satisfy all the employees as different people have different expectations which also
get changed over the period of time. So, it is difficult to alien motivational techniques with
requirements of work force. For this purpose, HR personnel’s of respective company are
required to maintain proper interaction with staff members & adopt such techniques which help
in maximizing the satisfaction level of work force.
Methodology
In research, there is a proper methodology is applied in order to collect relevant data &
information. Here, research methodology for current report is given as under:
Data collection:
Data is imperative for research as it helps in drawing appropriate conclusion. For data
collection various tools are used which are stated below:
Primary data: It is the first hand & raw data which is gathered by researcher with own
efforts. Here, primary information is highly authentic as it is collected by investigator without
taking help of any outsider parties. Primary data helps in bringing higher relevancy &

authenticity in research project. There is huge cost incur during collection of primary information
(Walte and Andersen, 2016).
Secondary data: In research, secondary information is also used in order to reach at
meaningful conclusion. Articles, journals, websites are used for collecting secondary
information. Here, detailed information can gathered through secondary sources. It is an
effective source of data collection (Bresler and Stake, 2017). For the purpose of current report,
secondary information is taken from suitable articles, journals, websites & other such sources.
Sources of data:
Questionnaire: It is a widely used source of data collection. In this, a questionnaire
including some set of questions is prepared. Further, investigator get the questionnaire filled by
respondents (Pruzan, 2016). Here, investigator can forward the questionnaire through mail or get
it filled by face to face meeting. For the purpose of current report, data is collected through
questionnaire as it will help in getting detailed information in time as well as cost effective
manner.
Websites: There are a lot of websites have been written by different authors. These
websites are used by researchers in order to collect detailed information in cost effective manner
(Devi, 2017). In current scenario, relevant information has been taken from suitable websites.
Articles: Articles are also considered as great source of secondary data collection. These
articles are written by well known writes & further help investigator in carrying out research
project in an efficient manner.
Sampling: It is a technique of research wherein some samples are selected from the whole
population. Here, samples are selected through probability technique in order to get appropriate
results. For current project 30 employees have been taken as a sample for the purpose to collect
information.
Questionnaire
Question 1) Are you aware with the concept of staff motivation?
A) Yes

B) No
Question 2) In your opinion, what are the techniques adopted by Morrsions in order to keep staff
motivated?
A) Increment in salary
B) Incentives
C) Rewards & Recognition
D) Appreciation
Question 3) According to you, What are the challenges faced by HR managers of Morrsions
during implication of motivational techniques?
A) Lack of Clarity
B) Fear of failure
C) Lack of information about expectations of work force
Question 4) Does motivation techniques are helpful in retaining employees for longer period of
time?
A) Yes
B) no
Findings & Discussion
Theme: Concept of staff motivation
Question 1) Are you aware with the concept of staff motivation? Frequency
A) Yes 20
B) No 10

67%
33%
Chart Title
Yes No
Interpretation: The above chart shows that 20 respondents out of 30 are well aware with
the concept of motivation whereas 10 respondents do not have familiarity with the respective
concept.
Theme: Techniques adopted by Morrsions in order to keep staff motivated
Question 2) In your opinion, what are the techniques adopted by Morrsions in
order to keep staff motivated?
Frequency
A)Increment in salary 8
B) Incentives 5
C) Rewards & Recognition 10
D)Appreciation 7

27%
17%
33%
23%
A)Increment in salary B) Incentives C) Rewards & Recognition D)Appreciation
Interpretation: It is monitored that as per the information collected through 8
respondents increment in salary is applied as a motivational technique in Morrsions. Here, other
5 people consider incentives as a crucial way of motivation whereas 10 respondents are in favor
of rewards & recognition. Rest 7 individuals consider appreciation as a crucial motivation
technique applied by company.

Theme: challenges faced by HR managers of Morrsions during implication of motivational
techniques
Question 3) According to you, What are the challenges faced by HR managers of
Morrsions during implication of motivational techniques?
Frequency
A)Lack of Clarity 10
B) Fear of failure 8
C) Lack of information about expectations of work force 12
33%
27%
40%
Chart Title
A)Lack of Clarity
B) Fear of failure
C) Lack of information about expectations of work force
Interpretation: With above graph, it is analyzed that 10 respondents out of 30 consider lack of
clarity as the major issue of during implementation of motivation techniques. On other side, 8
individuals regarded fear of failure as the major issue which arise while implementing
motivational techniques. Rest 12 respondents regarded lack of information about expectations of
work force as the crucial issue related to implementation of motivational techniques.

Theme: Motivation techniques are helpful in retaining employees for longer period of time
Question 4) Does motivation techniques are helpful in retaining employees for
longer period of time?
Frequency
A)Yes 25
B) No 5
83%
17%
Chart Title
Yes no
Interpretation: The above graph demonstrated that 25 respondents out of 30 admit that
motivational techniques are helpful in employment retention while other 5 respondents are not in
the favor of this fact.

CONCLUSION
It is summarized through above mentioned points that motivation is imperative in order
to keep work force engage in organizational tasks. It helps in developing positive attitude among
employees so that they perform work with utmost efficiency & productivity. It is concluded that
suitable motivational techniques help in retaining work force for longer duration. Although, there
are some challenges faced by HR personnel’s during implementation of motivational techniques.
It is possible to overcome with these challenges by preparing suitable strategies & framework.

Recommendations
After analyzing above mentioned points, it is analyzed that there is requirement of some
improvement for further betterment. For this purpose, some necessary suggestions are mentioned
as under:
 Training session needs to arrange by company in order to improve overall level of
productivity & efficiency of work force. These training programs will help in enhancing
knowledge, competencies, skills of employees so that they can perform assigned work in
proper way. Trained employees are likely to work efficiently by making optimum use of
available resources which further reduce down cost of production & also inflates overall
sales & profit margin.
 It is suggested to adopt appropriate monetary as well as non monetary techniques of
motivation as per need, expectations of employees. For this purpose, it is required to
analyze requirements f different employees & then adopt suitable approach to motivate
work force. Some employees get satisfied with monetary ways while some other looks
for non monetary ways. Hence, there is requirement to choose suitable approaches as per
requirement in order to get best possible results.
 There is requirement to prepare suitable strategies in order to overcome with the
challenges of employee motivation. With this, HR managers can implement motivational
techniques in an appropriate way which will further help in getting suitable outcomes in
future period of time.

REFRENCES
Books and Journals
Anitha, J., 2016. Role of Organisational Culture and Employee Commitment in Employee
Retention. ASBM Journal of Management, 9(1).
Bordel and et. al., 2018. Employing extrinsic motivation techniques and optional evaluation
activities to promote student learning. In EDULEARN18 Proceedings (pp. 9185-9189).
IATED.
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education. Critical
essays in music education, pp.113-128.
Darwis, M., Amelia, D. and Arhas, S., 2019, November. The Influence of Teaching Variations
on Student Learning Motivation at State Vocational High School 4 Makassar.
In International Conference on Social Science 2019 (ICSS 2019) (pp. 103-106). Atlantis
Press.
Devi, P.S., 2017. Research methodology: A handbook for beginners. Notion Press.
Pruzan, P., 2016. Research methodology: the aims, practices and ethics of science. Springer.
Teixeira and et. al., 2020. Classification of Techniques Used in Self-Determinationheory-Based
Interventions in Health Contexts: An Expert Consensus Study. Motivation Science, 6(4),
pp.438-445.
Walter, M. and Andersen, C., 2016. Indigenous statistics: A quantitative research methodology.
Routledge.
Zen, Z., 2020, August. Effect of the Teaching Games for Understanding (TGfU) Method in
Improving Students’ Motivation And Physical Fitness. In 1st International Conference of
Physical Education (ICPE 2019) (pp. 280-285). Atlantis Press.
Online:
10 MOST COMMON MOTIVATION CHALLENGES & EASY SOLUTIONS, 2018 [Online]
Available through: https://www.ohsoorganized.com/blog/2018/7/2/10-most-common-
motivation-challenges-easy-solutions.html /