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Motiv Ring: A Situational Analysis of a Smart Ring for Fitness and Health Tracking

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Added on 2024/07/24

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This presentation analyzes the market position of Motiv Inc., a company that produces smart rings for fitness and health tracking. It examines the company's background, product offerings, and target audience. The presentation also includes a comprehensive situational analysis, encompassing customer analysis, competition analysis, SWOT analysis, and PEST analysis. The analysis provides insights into the strengths, weaknesses, opportunities, and threats facing Motiv Inc. in the competitive market for wearable technology.

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STUDENT NAME: PRAJUTH KUMAR SAWAPURA
STUDENT ID: 12031362
UNIT NAME: MRKT20052
Marketing management and digital
communication

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TABLE OF CONTENTS
 Introduction
 Background information of the company with product
 Situational analysis
 Customer Analysis
 Competition Analysis
 SWOT analysis of Motiv
 PEST analysis of Motiv Inc.
 Conclusion
 References

INTRODUCTION
 Marketing is a concept which facilitate in exchange of goods and services.
 Digital sources facilitate in managing communication between customers and
stakeholders for getting better results.
 This presentation will be going to describe about motiv ring which work as
fitness tracker, heart rate assessment and Sleep tracker.
 Situational analysis get done for rendering business services to their ultimate
clients effectively.

BACKGROUND INFORMATION OF THE COMPANY
WITH PRODUCT
 Motiv Inc. is a software company which produce smart ring.
 Such ring describe and support in defining an individual heart rate, sleep as
well as fitness level.
 Such ring also provide regular picture of a person describe 24/7 working.

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SITUATIONAL ANALYSIS
 Situational analysis is a process which perform by managers of a company to
assess business internal and external environment for measuring their abilities,
customers and business environment.
 Situational analysis of Motiv smart ring include certain topics which stated as
follow in this presentation:
 Customer analysis
 Rivalry understanding
 PEST analysis
 SWOT evaluation

CUSTOMER ANALYSIS
 The Motiv Ring is basically designed to help the existing fitness conscience
customers, thus the major target are sports people.
 Motiv Ring is using digital platform to reach the customers.
 Regular gym or fitness regime following people needs appropriate data
 People suffering from chronic diseases should have alarms and necessary
notification.

COMPETITION ANALYSIS
 The more social sites are linked the more viewers will be captured
 There is a need to place the products on those areas which are in need but are
not touched by competition
 There should more innovation and updating in the process of ring
 More user friendly options should be there
 Digital linking with other operating system will increase the access to others
also

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SWOT ANALYSIS OF MOTIV
Strength Weakness
Motiv Inc. describe major strength by
bring such revolution in technology
context.
High rate of such ring proclaim and
depict as weakness of business.
Opportunities Threats
Target and get more market range with
this innovation describe as major
opportunity.
Motiv can suffer from major threat
with increase of many competitors
within same field as well as increase
of digital marketing process.

PEST ANALYSIS OF MOTIV INC.
PEST Analysis
Political Motiv Inc. will be going to host their
products and services at new market world
for which proper assessment regarding
political stability require to determine.
Economical Motiv Inc. need to make their focus on
economical viability of a region. In this
context, business require to deliver products
and services only at such market where good
condition of economy take place.
Social Motiv Inc. assessed that such ring reflect
positive attribute towards society which
enable them to gain success.
Technological Motiv Inc. use such technological aspect
properly and as a result innovate such ring.
This aid them in remain competitive at desire
market world.

CONCLUSION
 This slide will be going to define major aspects drawn with assistance of this
presentation.
 Marketing management is a crucial and essential aspect for business to reach
more customers and facilitate new products and services at market world.
 It also need proper understanding of digital communication tools to reach more
and more users and perform better.

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REFERENCES
 Paul, P., Bhuimali, A., Aithal, P. S., & Bhowmick, S. (2018). Business
Information Sciences emphasizing Digital Marketing as an emerging field of
Business & IT: A Study of Indian Private Universities.
 Müller, J. M., Pommeranz, B., Weisser, J., & Voigt, K. I. (2018). Digital, Social
Media, and Mobile Marketing in industrial buying: Still in need of customer
segmentation? Empirical evidence from Poland and Germany. Industrial
Marketing Management.
 Suhasini, B., & Kumar, N. S. (2018). Digital India–Transforming Customer
Relationship Management in Higher Education. Journal of Applied
Management-Jidnyasa, 10(1), 51-59.

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Motiv Ring: A Situational Analysis of a Smart Ring for Fitness and Health Tracking

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