Motiv Ring: A Situational Analysis of a Smart Ring for Fitness and Health Tracking

STUDENT NAME: PRAJUTH KUMAR SAWAPURA
STUDENT ID: 12031362
UNIT NAME: MRKT20052
Marketing management and digital
communication

TABLE OF CONTENTS
 Introduction
 Background information of the company with product
 Situational analysis
 Customer Analysis
 Competition Analysis
 SWOT analysis of Motiv
 PEST analysis of Motiv Inc.
 Conclusion
 References

INTRODUCTION
 Marketing is a concept which facilitate in exchange of goods and services.
 Digital sources facilitate in managing communication between customers and
stakeholders for getting better results.
 This presentation will be going to describe about motiv ring which work as
fitness tracker, heart rate assessment and Sleep tracker.
 Situational analysis get done for rendering business services to their ultimate
clients effectively.

BACKGROUND INFORMATION OF THE COMPANY WITH
PRODUCT
 Motiv Inc. is a software company which produce smart ring.
 Such ring describe and support in defining an individual heart rate, sleep as
well as fitness level.
 Such ring also provide regular picture of a person describe 24/7 working.