Motiv Ring: SWOT Analysis, Market Segmentation, Pricing and Promotional Strategies

Running head: DIGITAL COMMUNICATION
DIGITAL COMMUNICATION
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DIGITAL COMMUNICATION
Motiv ring is an electronic wearable device that is paired with the mobile phone to track
fitness level of an individual (Motiv, 2018). The rings are the size of atypical traditional ring and
it gives information about the calorie level, heart rate, and sleep tracker and also help to record
how many kilometres an individual have walked in a particular day. The Motiv ring is widely
used by the professional athletes and the trainers to record the fitness level of the individual.
Customers have become health conscious and leading towards a more healthy lifestyle.
Nowadays the youths have become proactive for increasing their fitness level. Motiv ring helps
them in keeping track of their fitness and helps them to work according to that. Motiv ring is
small and cheaper than the fitness watches, which also provide same services.
SWOT analysis
Internal analysis of the Motiv ring will help to understand the strengths and the
weaknesses of the organization and the external analysis will help to understand the
opportunities and the threats that are associated with the organization. SWOT analysis will help
to conduct the internal analysis of the company (Aithal,, Shailashree, & Kumar, 2016).
Strengths:
 Change in lifestyle: Customers are becoming health conscious and they are highly
focusing on their fitness level. Motiv ring helps them to track their fitness all the time.
 Application in sports: The competiveness in the game of sports has increased and the
athletes and the trainers are prioritizing the fitness of the athletes more than anything.
Motiv ring helps in continuously record the heartbeat, track the calorie and the heart beat
of the athletes.

DIGITAL COMMUNICATION
 Affordable: The motive rings costs way lesser than the smart fitness watches. The fitness
watch costs above 500 dollars whereas the Motiv ring costs 200 dollars.
 Gives space for the normal watch: Many customers do not like digital watches and they
want to have their normal watches instead of the smart watches. Motiv ring helps them to
get their wrist watch back and also helps them to track their sleep and fitness data.
Weaknesses:
 Lack of display: Motiv ring does not have any display like the smart watch which gives
the information. To get the data, Motiv ring uses the Smartphones.
 Overpriced: Though the Motiv ring is cheaper than the smart watches, the product is
overpriced. The ring does not have a display which is one of the key disadvantages and
the reason for being overprices.
Opportunities:
 Customer preference: The customer’s are becoming more health conscious and they are
spending a lot of money to increase their fitness level. They can use this opportunity and
bring more devices and market their product in a way that kit grabs the attention of the
customer.
 Collaboration: Motiv ring can emphasize on collaborating with other products like
smartphones. For example, Samsung releases its smart watches with their high range
smart phones. Motiv ring can collaborate with any of the smart phone brands. This will
help to increase their brand recognition and will also help them in gaining a customer
base.