Motivation Schemes to Enhance Employee Productivity: A Study on Sainsbury

This study assesses motivation schemes that can enhance employee’s potential & productivity to meet organizational needs. It includes literature review, research methodology, findings, and analysis. The study aims to identify the motivation schemes used by Sainsbury’s in enhancing employee’s productivity and potential at the workplace.

Dissertation

ABSTRACT
Motivation is one of the significant factor that allows the employees to share their full
potential in order to accomplish organizational objective. The current study has paid attention
on assessing motivation scheme that can enhance employee’s potential & productivity to meet
organizational needs. Present study has included objectives, aims, research questions, rationale
and significance of research in order to offer deep understanding about subject matter. In
addition to this present study has comprised literature review based on themes which has helped
in understanding that there are number of factors that affect the motivation, provides benefits and
allow to gain ability to obtain higher productiveness.
Further with the finding and analysis it was evaluated that the use of motivation scheme
is very important for boosting up the morale of employees. With the primary data gathered it was
evaluated that the use of motivation schemes like continuous performance appraisal and offering
flexible working is beneficial for the company. Further it was also analysed that benefit enjoyed
by company for using motivation schemes was creation of positive working environment for the
company and employees to work in better manner. Moreover, with the finding it was analysed
that there were also some of the challenges affecting the motivation scheme implementation.
These challenges involved low level of confidence, fear of failure and different need of different
person.
From the conclusion it can be specified that motivation is crucial factor that influence
employee’s morale in positive manner. it is recommended to execute feedback mechanism,
understanding needs of employees, etc. to get positive outcome from staff

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Background of the study.............................................................................................................4
Aim and objective.......................................................................................................................4
Research questions......................................................................................................................5
Significance of study...................................................................................................................5
Rationale of study.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................13
Introduction of the chapter........................................................................................................13
Research type............................................................................................................................13
Research approach....................................................................................................................13
Research philosophy.................................................................................................................14
Research design.........................................................................................................................14
Data collection..........................................................................................................................15
Sampling...................................................................................................................................15
Data analysis.............................................................................................................................15
Research limitations..................................................................................................................16
Reliability and validity..............................................................................................................16
Ethical considerations...............................................................................................................16
CHAPTER 4: FINDINGS AND ANALYSIS...............................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATION...................................................37
Conclusion................................................................................................................................37
Recommendations.....................................................................................................................38
REFERENCES..............................................................................................................................39
APPENDIX....................................................................................................................................42

INTRODUCTION
TOPIC: To investigate Motivation schemes used to enhance employee’s productivity and
potential in context of UK retail sector: A study on Sainsbury
CHAPTER 1: INTRODUCTION
Background of the study
In the current era, motivation play significant role in ensuring employees potential of
completing the organizational activities. Employee motivation basically refers to enthusiasm,
energy level, commitment and amount of potential share for accomplishing the organizational
objectives. Success of company largely depends on the level of motivation held by employees.
Retail sector of UK is facing growth & development due to several components which are
required to be focused for gaining leading position in sector. The current investigation is based
on Sainsbury which is one of the successful company operating in retail sector by offering
number of commodities. In the retail sector, competition has reached to peak level which is
increasing the need to derive competitiveness so that desirable position in industry can be
attained. There are several types of motivation schemes which are developed by company for
ensuring employees potential to high by enhancing their encouragement level. There are number
of components which can be obtained by applying corrective motivational scheme so that higher
productiveness from employees can be derived. The current study will give focus on assessing
methods and technique that will be carry out for accomplishing the objectives. The qualitative
research and thematic analysis will be used to recognize motivational scheme used to enhanced
employees’ productivity & potential.
Aim and objective
Aim:
To identify the motivation schemes used by Sainsbury’s in enhancing employee’s
productivity and potential at workplace.
Objectives
 To develop basic understanding regarding the motivation schemes within working
environment.
 To analyse various motivation schemes used by Sainsbury to enhance employee’s
productivity.

 To determine benefits of motivation schemes within business environment of Sainsbury.
Research questions
 What is the concept of motivation schemes within working environment of Sainsbury?
 What are the various motivation schemes used by Sainsbury to enhance their employee’s
productivity?
 What are the benefits of motivation schemes for Sainsbury in improvement of its
business performance?
Significance of study
Motivation scheme play significant role in boosting the overall performance of
employees which incline organizational competitiveness to deal with changing requirements of
business. In respect to become successful in the prevailing competitive environment, three are
several requirements which can be accomplished by getting higher motivated employees. The
current study will be helpful for Sainsbury to gain knowledge regarding motivational scheme
that can incline productiveness of employees at workplace to meet the predetermined objectives.
In the current competitive environment, having such knowledge can enable the company to boost
its competitive benefits by applying corrective form of motivational scheme. The recent study
can be useful for the similar organizations operating in the retail sector so that information
related to competitive factor that can be adopted to enlarge capabilities to deal with prevailing
complexity can be useful. The particular study can be utilized by learners and scholar
conducting research in similar aspects to get depth understanding to accomplish objectives.
Rationale of study
The main reason behind conducting this particular research is to gain the understanding
about motivational scheme that can enhance employee’s potential & productiveness at workplace
of Sainsbury. This is recognized as major issue in the current business environment due to
inclined awareness regarding rights and duty that can enable benefits to employees. Lack of
motivation in company’s employees can result in higher turnover rate which can impact the
growth and development of company in longer run. The recent investigation can allow to get
information regarding motivational scheme influence in enhancing potential of staff. Depth
understanding about distinct strategies of motivation that are capable of accomplishing
organization objective of attaining enhanced productivity of staff can become possible. This can
contribute in providing the details of various benefits which can be obtained by having

appropriate information of benefits that can boost overall performance of company. It can
contribute in making suitable course of action that can allow to achieve required extent of ability
to coordinate with changing environment. In addition to this, it can permit to retain committed
and loyal labour force for longer duration which can lead firm towards success.

CHAPTER 2: LITERATURE REVIEW
Theme 1: Understanding motivational scheme in workforce
According to Tyson (2018) motivation refers to ability to stimulate people to conduct the
action to accomplish the organizational objectives. There are different kinds of techniques which
are taken into consideration by organization for enhancing motivation of employees in turn
capability to complete tasks in effective manner can become possible. The main reason behind
motivating is to overcome the prevailing complexities of market such as higher employee
turnover rate. It can help the company to achieve the benefits such as lower absenteeism and
retention of workers. There are several reasons for which absenteeism inclines and result in
having lack of productiveness which can be eliminated by having appropriate level of motivation
among staff. Inclined level of employees’ turnover can result in ineffective implementation of
employees practices which can affect the processing of business which can be proper dealt with
having motivation. In contrast to this, Ling, Katha and Mullan (2019) articulated that motivation
is association with imitating, guiding and maintaining goal oriented approach among workforce
to accomplish objectives. There are few drawbacks which are required to be taken into
consideration for having deeper knowledge about its lacking areas so that proper implementation
of strategy can be executed. It becomes expected activity which increase the cost and time
consuming process for the company. The main reason behind considering it as time consuming
procedure is that different employees has distinct personal objective which can become difficult
to understand. It makes it time consuming process and offering different type of motivation can
lead to increase higher cost expenditure which decreases profitability of company.
In the opinion of Bubeck and et.al., (2018) motivation is one of the significant way of
encouraging potential in employees by increasing positive aspects of working in particular
company. There are distinct kinds of advantages which can be derived by firm which comprises
better team work, communication channel and effective customer service offering ability. Once
the employees are highly motivated they tend to achieve the organizational objective through
communicating each and every crucial aspect. It leads to created positive and informed working
environment so that achieving effective results by applying relevant course can become possible.
This encourages employees to work in team by gaining knowledge of particular task so that
higher effectualness by coordinating with requirement of firm can be one. On the other side,
Chiat and Panatik (2019) stated that there are various limitations of implementing particular kind

of technique of motivating workforce. It became essential to give emphasis on having proper
ability to overcome such drawbacks which can negatively influence functioning of enterprise.
This involves rise in conflict and bias based working situation, inappropriate execution of
activities, impact of quality performance, short term results, etc. the one of the significant
lacking area which can influence the smooth functioning of company is rise in conflicts and
disputes among staff as each method cannot be helpful for all. The applied motivational
technique can create biasness based behaviour among workforce and negatively impact
functioning of enterprise. The quality of performance may be affected due to the rise in
encouragement which might divert the attention of staff for reality requirement. Motivation can
be decreased with rise in another need which can be referred as short term outcome and influence
organizational goals.
Holston-Okae and Mushi (2018) stated that motivation play crucial part in offering
the ability to achieve the pre-determined objective by focusing on employees in turn desirable
outcome can be obtained. There are number of factors that play role of influencing the
employees’ motivation which are needed to be focused by firm for having corrective results. The
important component that influences motivation of staff comprises reward, recognition,
development and leadership. Rewarding and performance appraisal technique helps in ensuring
that staff is appropriately managed. Development opportunity provided by the company for
employee’s personal growth contribute in enhancing effectiveness of workforce and build
committed approach for gaining objective of enterprise. Leadership activities conducted in
enterprise pay role in affecting the functioning of workforce as level of course of action executed
to complete task contribute in motivating employees. On the other side, Spisakova (2019)
depicted that the components which has greater influence relationship with colleagues, salary,
other perks, cultural factor, etc. affect the functioning way of employees. If the employees have
good monetary benefits and fairly remunerated, then their feel motivated and valued to work in
company. Cultural valuation and relationship with the other colleagues affect processing of
staff. Focusing on these elements can positively influence the functioning of company. In
against to this, Meher and Mishra (2021) it is highly essential to understand the significance of
elements that can influence the way of proceeding of staff. This includes work, company,
relationship related factors which are considered to be dependent and other aspects that are
independents such as work result, coordination, condition of work, training& promotion, etc. the

challenges faced by employees in respect to complete the task play significant role in impacting
the performance shared by staff. on the basis of this it can be specified that these factors boost
and hinder workforce motivation.
Theme 2: Various motivation scheme used to enhance employees’ productivity
Hitka, Kozubíková and Potkány (2018) said that there are several techniques which can
be taken into practice for evaluating the factors that can boost potential of employees. It can be
interpreted that there are four types of motivation which comprises incentive, achievement,
power, fear, affiliation, attitude and expectancy. It largely depends on the type of motivation
which is required to be developed so that significant understanding to increase particular
outcome can become possible. The type of technique is increasing employees’ engagement,
developing positive and healthy working environment. The one of the significant technique
which can be applied by enterprise is creating positive working atmosphere which has all
facilities that may contribute in accomplishing organizational objective. Increasing employees’
engagement in all types of activities such as decision making process, etc. can boost
performance. In against to this, Jensen (2018) depicted that to achieve goal of having highly
motivated staff that is capable of meeting deadlines by taking creative approach. This can be
exerted by implementing flexible working environment though ensuring appropriate extent of
accountability. This can permit to used full potential according to their comfortability so that
achieving task with maintaining significant level of productiveness encourage the employees to
enhance their ability to meet responsibilities On the other side, Ouakouak, Zaitouni and Arya,
(2020) to accomplish the organizational objective of higher profitability through getting
optimum utilization of human resource via developing effective approach of motivating them.
This can be done by having effective division and clarity of roles and responsibilities to
accomplish organizational objectives. It can contribute in meeting the requirements of business
by attaining roles & responsibilities through implementing corrective strategy by employees.
According to Amin and et.al., (2021) become successful in current competitive
environment, implementing the training & development technique for ensuring possessing of all
skills and attributes require to meet assigned task. It is highly used technique which can help the
company to increase morale among staff though boosting their confidence to attain roles with
maintaining accountability. This benefits in deriving competitiveness to cope up with changing
circumstances which motivates staff to obtain ability to fulfil their personal requirements. In

contrast to this, Riyanto, Endri and Herlisha (2021) there are few monetary based motivational
schemes which is adopted by companies to increase effectiveness and higher potential sharing
capacity of workforce. This involves offering incentives and rewarding for successful attaining
of objectives. It aids in meeting the financial requirements of staff that enhance their enthusiasm
to complete task for developing company so that they can as well grow. In against to this,
Sitopu, Sitinjak and Marpaung, (2021) the one of the most effective scheme to for motivating
employees to give higher level of potential is offering feedback for the work done (Motivation
schemes can build long-term engagement, 2021). It can be offered about both positive and
negative aspects in respect to have higher level of improvement in strengthening their skills and
ability to reach objectives. On the basis of this it can be interpreted that providing feedback to
employees help them to grow via improving lacking areas so that higher productiveness can be
achieved.
Aliyyah and et.al., (2021) said that there are different kinds of theories which aids in
understanding significance of motivation among employees. The one of the crucial approach that
can be used to get insights about theory includes Maslow’s hierarchy theory. It is concerned with
having information that there are five needs which are possessed by person that helps in gaining
information about the crucial factor influencing morale. It includes physical, security, social, ego
and self-actualization. This needs are respectively arranged from lowest to higher in which self-
actualization is considered to be last requirements. It permits to derive ability to influence
accordingly so that accomplishing organizational objectives can become possible. On the other
side, Ali and Anwar (2021) articulated that McClelland’s three needs theory which suggests
that each person has three basic needs that comprise need for power, achievement and affiliation.
Delegating power to employees while meeting assigned task can help in increasing morale of
staff. Achievement for successful meeting of objectives enhance their personal will to
accomplish responsibilities. Affiliation is concerned with developing social interaction which
can be created by companies through building good working environment. In contrast to this,
Moring (2022) depicted that Herzberg’s motivation theory is highly suitable for two factor which
is considered to be crucial needs s such as hygiene and motivation. Hygiene includes person
work environment, wages, workplace relationship motivation needs includes promotion,
achievement, recognition, etc. on the basis of this, it can be found that these motivational

theories allow to get the deeper information about the factor that can motive so that applying
corrective strategy can help in achieving different benefits.
Theme 3: Benefits of motivation schemes within business environment
In the views of Hanaysha and Hussain (2018) there are several type sf benefits which can
be derived by having motivated employees which can enable the company to get higher
productiveness. There are various types of benefits that can be obtained by applying different
forms of motivational techniques. Distinct form of motivational scheme provides different
advantages which permits organization to get competitiveness to deal with prevailing
circumstances. This includes highly productive outcome, better performance and continuous
learning. It is important for the organization to have such staff that can effectively coordinated
with changing circumstances. Motivational scheme boosts the continuous development
approach that enhance the ability of employees to cope with prevailing circumstances by sharing
full potential. This become possible by applying feedback mechanism in organizational process.
On against to this, Tumi, Hasan and Khalid (2022) stated that to meet the deadline of work such
as complying with changing market forces it becomes essential to have motivated workforce.
Performance appraisal, rewarding system and incentives types of motivational techniques are
widely taken into practice for ensuring that financial needs of employees are attained. The
company receive different pros such as good brand image in market, ability to innovate and take
strategic decision. Once the staff understand to the monetary benefits attached with enhances
particular course of action higher potential is provided. It increases productiveness which helps
to meet the objectives of higher stability and profitability to maintaining competitiveness to
overcome prevailing challenges by having support of employees.
Setyowati and Sofingi (2022) said that major advantages which can be obtained by
having highly moralized staff into organizational activities. This includes higher improved
relationship between management and staff which makes effective to implement new policies
and strategies motivated employees coordinate with change required ad executed by enterprise
which enable to formulate create productive working environment. It offers the ability to create
challenging goals so that expansion and development can be attained (Top 15 Employee
Motivation Tips and Benefits, 2022). On contrast to this, Al Khajeh (2018) specified that to
become successful in current competitive working environment business require to pay attention
on giving opportunity for developing personal career so that higher productiveness can be shared

by them. This provides opportunity to offer highly quality offering service providing skilled
based employees that are loyal and committed to the organizational growth and development. It
increases goodwill of company in market that permits to attract highly skilled and competitive
human resource so that grabbing opportunity for attaining success can become possible. In
against to this, Ullah, Mirza and Hameed, (2022) dealing with prevailing competition,
compliance with required legal requirement, optimum utilization of resource decreasing cost,
having proper waste management, increasing ability to coordinate with changing environment,
developing innovative products, etc. are the other benefits which can be derived to achieve
success.
From the above information, it can be concluded that motivation is one of the significant
factor that increases employees productiveness to meet the organizational needs. It has been
identified that there are number of aspects which influences the motivational level of employees
such as leadership, prevailing culture, relationship with colleagues, remuneration, etc. there are
different types of motivation scheme which can allow company to encourage employees such as
performance appraisal offering clarity of goals, employee engagement, etc. these all provides
assistance in achieving the benefits to organization that comprises higher productiveness,
meeting deadlines, coordinating with prevailing situation, collaborative working, innovative idea
sharing, etc.

CHAPTER 3: RESEARCH METHODOLOGY
Introduction of the chapter
This is being regarded as one of the most important chapter of the whole research work.
It systematically defines the manner in which the problem of the research needs to be solved.
Furthermore, it is a science of different tools as well as approaches that needs to be considered
for gathering as well as evaluating the information concerning the subject area or topic of the
study. In each and every research study, it is very much important to develop a plan and to
understand the methods of research as well as techniques. Based on the problem of the research
varied methods, techniques and strategies are being adopted by the researcher. The following
chapter will also going to include different research methods being utilized by the researcher for
fulfilling the desired aim and objectives.
Research type
Research is being categorised into two types that is qualitative and quantitative research.
Both of these researches supports in conducting suitable research and for attaining the
established objectives. Talking in relation with qualitative research, it is mainly concerned with
obtaining of information which is not numerical in nature and involves carrying out theoretical
study. On the other hand, quantitative research type is related with performing the whole study
based on numerical and mathematical figures. For the present research purpose qualitative and
quantitative type of research is being selected for attaining the aims Seeking help from this
theoretical perspectives of the topic under study is being gathered effectively and mathematical
facts is also being gathered (Nayak and Singh, 2021).
Research approach
Talking in volume about the research approach it is being referred as the plan and
procedure which involved different steps of wide supposition for detailing approaches and
strategies related to the study. The research approach is mainly of two types that inductive and
deductive. Both the approaches are useful for analysing the procedure and the manners by which
the whole study needs to be carried out. First focusing in relation with the inductive approach, it
is generally concerned with accumulating data, evolution of patterns amid different information
and then applying appropriate theory. It does not involve formulation of hypothesis. On contrary
to this, deductive approach normally emphasize on firstly mentioning the theory for the purpose

of formulation of hypothesis and then observing things for authorizing the same. It involves
formulation of hypothesis. Furthermore, research planning and process pertaining to data
gathering, analysis and interpretation highly depends on type of approach undertaken. Inductive
and deductive are the main two approaches which researcher selects for achieving research aim
& objectives (Singh, 2022).
Research philosophy
Moving further, research philosophy is being defined as the plan of action in regards with
the ways whole study needs to be carried out by the investigator. It also plays a crucial role in the
research work as defines the sequence of activities. Research philosophy is again categorised into
two types that is interpretivism and positivism. Varied ways by which data can be collected,
analysed and consumed is being defined by the research philosophy. Throwing light in relation
with the interpretivism research philosophy, it is being used by the researcher in the studies
which involves interpretation of the data which is subjective in nature and present in accurate
manner. On the other hand, positivism philosophy is used when the study involves explanation of
data in objective manner. In addition to this, this philosophy is also concerned with determining
the things which can be authenticated systematically and is also capable of producing methodical
evidence. It presents belief and way through which specific phenomenon will be analysed as well
as used. In the present research work, interpretivism is mainly used by the researcher since it is
qualitative investigation (Mohajan, 2018).
Research design
Research is being referred as an activity for observing something which is being carried
out by the researcher. When any research is being conducted one of the most crucial thing in the
study is design of the research. Speaking in volume in regards with the research design, it is
being defined as a particular procedure being included in the process of research such as
collection of information, its evaluation and writing report. In addition to this, seeking help from
the research design, the researcher is in a position to make improvements in the research methods
which are appropriate for the topic and subject area and establish studies for attaining success.
There are generally three types of research design descriptive, experimental and historical design
(Nayak and Singh, 2021). Descriptive research design is being defined as that research which
involves investigation of the situation, circumstances and other things being mentioned and is
being presented in the form of research report. Experimental research involves quantitative

methods with scientific approach and finally, historical design includes collecting, verifying and
synthesizing evidence from past for establishing facts. In the present research work, the
researcher has utilized descriptive research design as in the present work a phenomenon and
situation is being defined and answers the questions regarding the problem of the research.
Data collection
Throwing light in relation with data collection, it is being defined as the process of
gathering information from all the valid and appropriate sources in order to find the answers of
the problem of the research study. In the field of research, for the attainment of objectives data
can be gathered mainly from two sources such as primary and secondary. Primary data refers to
the one which scholar collects for the first time through the means of survey, observation, focus,
group, interview etc. On the other side, secondary data may be defined as the one which has
already been gathered and analysed by some other researcher (Kumar, 2018). In order to assess
motivation schemes that can be used for the enhancement of employee productivity and potential
data has been gathered from both the sources. With regards to primary data gathering survey has
been conducted on 40 personnel of Sainsbury via questionnaire. In addition to this, books,
journals and scholar articles have also been evaluated for developing brief thesis according to the
research issue being investigated.
Sampling
Probabilistic and non-probabilistic are the main two sampling techniques which scholar
can employ for sample selection. Due to having limited resources such as time and money it is
not possible for the scholar to conduct study on whole population identified for the study (Babii,
2020). For survey, 40 employees of Sainsbury have been selected referring random sampling
technique. The rationale behind the selection of random sampling is that it avoids biasness and
thereby facilitates appropriate sample selection.
Data analysis
It implies for the process which scholar undertakes for inspecting, transforming and
modelling data with the motive to derive suitable outcome. Techniques of data analysis vary to
the significant level in line with the research type being selected. Moreover, under quantitative
study SPSS is used for presenting logical judgement by evaluating data set (Ebrahimi, 2022). In
contrast to this, thematic perception test usually followed by the scholar when nature of study is

qualitative. In the current study, SPSS tools and techniques such as frequency distribution,
descriptive statistics and hypothesis have been applied. SPSS technique helps in presenting
suitable view of research issue or problem through the means of hypothesis and graphical
presentation.
Research limitations
Time, money and lack of resources recognized as the main constraints that closely
impacts the effectualness of study. Due to time constraint survey has been conducted on only 40
employees rather than large sample size. However, in order to avoid or mitigate the impact of
such limitation simple random sampling technique has been considered. Moreover, such
probabilistic sampling technique helps in doing quantitative study prominently. Further, several
sources were not easily accessible as they require subscription. Hence, by using keywords related
articles have been searched and used.
Reliability and validity
Several aspects have been considered by the researcher for enhancing the reliability and
validity of study. In order to make the study valid latest data sources, which published after
2016, have been considered by the researcher. Further, no modifications have been done in the
data gathered through the means of survey. It presents that no biasness have been considered for
fulfilling own objective or motive. Along with this, copyright protected sources have been used
while making selection of articles. The reason behind this, copyright sources provide highly
reliable information over others.
Ethical considerations
In order to enhance the effectualness of study and researcher has complied with all the
ethical aspects. Hence, consent forms have been sent to all the respondents which shows their
agreeableness and voluntary participation in research. Consent forms present that no one
compelled to participate in survey. Further, confidentiality has been maintained with regards to
data gathered during survey. Along with this, reference list has been added at the end of for
giving credit to the authors. This in turn shows that no data has been pasted from other sources.

CHAPTER 4: FINDINGS AND ANALYSIS
Descriptive statistics
Q1. Are
you
aware of
the
concept
of using
motivati
on
schemes
in
business
?
Q2.
What do
you
mean by
motivatio
n?
Q3. Is
there any
relation
being
present
in use of
motivati
on
scheme
and
overall
attainme
nt of
business
objective
s?
Q4. Is
Sainsbury
undertaki
ng the use
of
motivatio
n
schemes
for
improvin
g
productiv
ity of
employee
s?
Q5. Why
is it
important
to keep the
employees
motivated
and happy
within the
working
environme
nt?
Q6. What
impact
does use
of various
motivatio
n
strategies
creates on
efficiency
of
employee
s?
Q7. From
the
following
what are
the
benefits
of using
the
motivatio
nal
strategies
for
employee
s?
Q8. Is
company
using
different
types of
motivatio
n
schemes
for
boosting
efficiency
of
employee
s?
N
Valid 40 40 40 40 40 40 40 40
Missi
ng 0 0 0 0 0 0 0 0
Mean 1.4000 2.7000 1.4000 2.3250 2.9000 1.6500 2.5500 1.4000
Median 1.0000 3.0000 1.0000 2.0000 3.0000 2.0000 3.0000 1.0000
Mode 1.00 4.00 1.00 1.00 4.00 1.00a 3.00 1.00
Std.
Deviatio
n
.49614 1.20256 .49614 1.40306 1.15025 .66216 .93233 .49614
Variance .246 1.446 .246 1.969 1.323 .438 .869 .246

Q9. From
the
following
which are
the most
common
type of
strategies
used by
company
in
motivatin
g the
employee
s?
Q10.
What is
the
impact of
using the
different
motivatio
n scheme
over
employee
s?
Q11. Is
there any
issue
which
company
might face
while
implement
ing the
motivation
al
strategies?
Q12.
From
the
followi
ng
which
of these
can be
the
major
challen
ge
faced?
N Valid 40 40 40 40
Missing 0 0 0 0
Mean 2.9000 1.6500 1.4000 2.9000
Median 3.0000 2.0000 1.0000 3.0000
Mode 4.00 1.00a 1.00 4.00
Std.
Deviation 1.15025 .66216 .49614 1.15025
Variance 1.323 .438 .246 1.323
With the above analysis it is clear that there were total of 40 respondents being
undertaken for the collection of data relating to the motivation schemes used by the company.
With the help of the descriptive statistics it is clear that the use of motivation strategies is being
implemented by the company in usual manner. This is necessary because in case the company
will not be using the motivational strategies then this will be negatively impacting the working
efficiency of the business. Further it was analyzed that maximum people stated that positive
impact is being created because of the use of these different motivational schemes.
Q1. Are you aware of the concept of using motivation schemes in business?
Frequency Percent
Valid Yes 24 58.5
No 16 39.0

Total 40 97.6
Missing System 1 2.4
Total 41 100.0
Interpretation- with the above analysis it is clear that the maximum of the people agrees that
there is awareness being present relating to concept of using motivation schemes. This is
necessary because of the reason that in case the company will not be using the motivational
strategies then this might negatively impact the working efficiency of employees.
Q2. What do you mean by motivation?
Frequency Percent
Valid Inner feeling of person which direct them
to work
9 22.5

Outside stimuli which encourage person to
work 9 22.5
Other factor which influence person to do
anything 7 17.5
All of the above 15 37.5
Total 40 100.0
Interpretation- with the analysis of the above primary data being gathered by the respondent it is
clear that motivation involves all of the above. As per the views of maximum of the respondent it
is clear that all of the above involves the meaning of motivation. This all of the above includes
inner feeling of person, outside stimuli which influence person and other factors as well which
can motivate them to work in better and effective manner. As per the views of Bagajjo (2021)
there can be any factor which can motivate the employees to work in better and effective manner
and attain the business objectives. This is particularly because of the reason that all the people

are different and their requirement as well. Hence, any person can be motivated with any other
factor.
Q3. Is there any relation being present in use of motivation scheme and overall attainment
of business objectives?
Frequency Percent
Valid
Yes 24 60.0
No 16 40.0
Total 40 100.0
Interpretation- on the evaluation of the primary data being gathered it is clear that there is
relation being present in the use of scheme of motivation and attaining objectives of business.
This is necessary because in case there will not be any motivational schemes being used then this
will be affecting the working efficiency of employees. In accordance to majority of respondent it

is clear that they agree that there is a relation present in motivation scheme and objective
fulfilment. In accordance to the views Olusadum and Anulika (2018) the use of motivation
schemes will provide a direction to the employees that how they have to improve the working.
This is necessary in order to improve the overall working efficiency of employees. Hence, as a
result of this the overall objectives of the business will be attained and will improve the working
efficiency of the business and employees as well.
Q4. Is Sainsbury undertaking the use of motivation schemes for improving productivity of
employees?
Frequency Percent
Valid
Strongly agree 16 40.0
Agree 8 20.0
Neutral 8 20.0
Disagree 3 7.5
Strongly
disagree 5 12.5
Total 40 100.0

Interpretation- by the analysis of the primary data gathered from 40 respondents it is clear that
maximum of the participant assented with strongly agree that the company is implementing
different types of motivational schemes. When the company undertakes the use of these
strategies then this will improve the working efficiency of the business.
Q5. Why is it important to keep the employees motivated and happy within the working
environment?
Frequency Percent
Valid For improving
productivity 6 15.0
Creating cordial
working environment
10 25.0

Motivating employees
not to go to any other
organization
6 15.0
All of the above 18 45.0
Total 40 100.0
Interpretation- with the analysis of the finding of primary responses it is clear that it is important
for the company to keep the employees satisfied and motivated. It was agreed by the maximum
of the participant that all of the above involves the major importance of using motivation
schemes. This is necessary for the reason that in case the employee will be motivated then they
will be working in better and effective manner. In addition to this, this the importance involves
improving productivity, creating good environment and motivating employee to not leave the

company. in case the various motivational schemes will be used then this will result in all these
outcome and overall efficiency of company will increase.
Q6. What impact does use of various motivation strategies creates on efficiency of
employees?
Frequency Percent
Valid
Positive 18 45.0
Negative 18 45.0
No impact 4 10.0
Total 40 100.0
Interpretation- by analyzing the views of primary respondent, the use of motivation strategies is
very important and creates positive impact. In the views of Ali and Anwar (2021) this is

pertaining to the fact that in case company will be using this strategies of motivating employees
then this will be improving the working efficiency to a great extent. Also, when the employees
will be motivated then this will improve the efficiency of business.
Q7. From the following what are the benefits of using the motivational strategies for
employees?
Frequency Percent
Valid
Lower absenteeism 7 17.5
Increase in loyalty and
commitment 9 22.5
Positive working
environment 19 47.5
Innovative working
approach 5 12.5
Total 40 100.0

Interpretation- with the analysis of the primary responses it was viewed that the use of
motivational schemes provides for benefit to the company. as per the views of maximum
respondent it was analyzed the developing positive working environment is the major benefit of
these strategies. As per the opinion of Jellinek and et.al., (2019) it is because of the reason that
when these strategies will be implemented then this will build a positive and cordial relation
within the company. hence, as a result of this the working capability and attainment of objective
will be increased.
Q8. Is company using different types of motivation schemes for boosting efficiency of
employees?
Frequency Percent
Valid
Yes 24 60.0
No 16 40.0
Total 40 100.0

Interpretation- on evaluation of the data gathered with help of 40 respondents it is clear that
company undertake the use of various motivation scheme. This is used in order to improve the
morale of the employees so that they work in better and effective manner.
Q9. From the following which are the most common type of strategies used by company in
motivating the employees?
Frequency Percent
Valid Taking frequent
feedback 6 15.0
Offering flexible
working approach
10 25.0

Providing proper
training and
development
6 15.0
Continuous
performance appraisal 18 45.0
Total 40 100.0
Interpretation- on the analysis of gathered data it is clear that there are different strategies which
can be used in order to motivate the employees. This is agreed by maximum of the respondent
that the continuous performance appraisal is the strategy which is widely used in order to
improve the working efficiency. After that comes the flexible working hours and taking feedback
and at last training and development. As per the views of Spisakova (2019) the providing of

continuous performance appraisal is essential because when monetary benefits are provided then
this motivates the employee to work in more efficient and effective manner.
Q10. What is the impact of using the different motivation scheme over employees?
Frequency Percent
Valid
Increase in productivity
of employees 20 50.0
Reduction in
productivity of
employees
16 40.0
Not any impact 4 10.0
Total 40 100.0

Interpretation- with the analysis of above data gathered it was evaluated that use of motivation
schemes creates a better impact over the working of the employees and their efficiency. This is
because of the reason that in case employees will not be motivated then they will not be working
in better and effective manner. Hence, when company undertakes the use of effective motivation
schemes then this results in increase in productivity of employees. In support of this Gunasekara
(2018) states that when the proper motivation is provided to employees then this also increases
interest of employees within the company. hence, as a result of this, they work in better manner
and ultimately their efficiency and productivity is increased.
Q11. Is there any issue which company might face while implementing the motivational
strategies?
Frequency Percent
Valid Yes 24 60.0

No 16 40.0
Total 40 100.0
Interpretation- with the evaluation of the data relating to the research it was inferred that there
are certain issues which are being faced by the company while motivating the employees. This is
pertaining to the fact that it is not necessary that every employee is motivated with the same
activity.
Q12. From the following which of these can be the major challenge faced?
Frequency Percent
Valid Low level of
confidence 6 15.0
Fear of failure 10 25.0

Distinct need of
different person 6 15.0
All of the above 18 45.0
Total 40 100.0
Interpretation- with the above analysis it is clear that there are different challenges which can be
faced by the company while motivating the employees to work hard. As per the views of
maximum responses it is clear that all of the above is the major challenge which is being faced
by the company. In accordance with the views of Murmura and et.al., (2018) there are certain
challenges which company might face while implementing the motivational strategy includes
low level of confidence, fear of failure and the different need of the different person (10 MOST
COMMON MOTIVATION CHALLENGES & EASY SOLUTIONS, 2022).

Correlations
Q3. Why is it
important to
keep the
employees
motivated and
happy within the
working
environment?
Q7. From the
following which
are the most
common type of
strategies used
by company in
motivating the
employees?
Q3. Why is it important to
keep the employees
motivated and happy within
the working environment?
Pearson Correlation 1 1.000**
Sig. (2-tailed) .000
N 40 40
Q7. From the following
which are the most common
type of strategies used by
company in motivating the
employees?
Pearson Correlation 1.000** 1
Sig. (2-tailed) .000
N 40 40
**. Correlation is significant at the 0.01 level (2-tailed).
With the correlation it is clear that there is proper correlation being present within the importance
and the strategies used by business to keep the employees motivated. This is necessary because
when the proper strategies will be used then this will motivate them to work in better and
effective way. As per the views of Nerstad and et.al., (2018) the use of strategy is very important
in order to improve the working efficiency of the business. In case the working of the company
will not be managed then this will be affecting the working capability of the business. Hence,
proper motivation need to be provided to the employees so that they can effective work in better
and proper manner.
Crosstabs

Q2. Is Sainsbury undertaking the use of motivation schemes for improving productivity of
employees? * Q4. What impact does use of various motivation strategies creates on
efficiency of employees? Crosstabulation
Count
Q4. What impact does use of various
motivation strategies creates on efficiency
of employees?
Total
Positive Negative No impact
Q2. Is Sainsbury
undertaking the use of
motivation schemes for
improving productivity
of employees?
Strongly agree 10 3 3 16
Agree 1 6 1 8
Neutral 4 4 0 8
Disagree 2 1 0 3
Strongly disagree1 4 0 5
Total 18 18 4 40
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 12.440a 8 .133
Likelihood Ratio 14.742 8 .064
Linear-by-Linear
Association .009 1 .924
N of Valid Cases 40
a. 13 cells (86.7%) have expected count less than 5. The minimum
expected count is .30.
With the help of the crosstab it is clear that the maximum people agree that the company is
undertaking the use of various motivational strategies. Along with this, it was also evaluated that
the impact is created positive impact for the company. Zhang, Oo and Lim (2019) articulated that
when the different strategies are used then this will increase the interest of the employees within

the company and this in turn will result in increase in efficiency of employees. Hence, it can be
stated that the use of the motivation strategies is important in increasing the working efficiency
of the company. moreover, when the effective strategies will be used then this will result in
development of good environment so that working will get better and effective.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
From the above report it can be concluded that motivation scheme enhances employee
potential and productiveness get influenced in positive manner. The current research report has
involved aims and objectives and research questions for offering significant understanding
regarding purpose of conducting study. Recent investigation has identified that in the current
era, competition has increased which require firm to adopt motivational approach to increase
employees’ productiveness. these information has been specified in rationale and significance of
conducting study. In addition to this, literature review has been formulated on the basis of theme
made that has helped to gain depth understanding about the highlighted subject matter. There are
several benefits which can be obtained by organization through implementing appropriate level
of motivation technique such as incentive offering, performance appraisal through reward
system, training & development and providing clarity of goals to understand significance of their
contribution. In addition to this, employee engagement, offering positive and healthy working
environment, etc. boost the employees’ motivation to share higher extent of potential and
productivity so that meeting organizational needs to towards success can become possible.
The current report has involved research methodologies for giving depth knowledge of
tools and techniques for carrying out research successfully. It has used qualitative research for
conducting the research as it is theoretical concept of assessing motivation scheme in enhancing
employees’ productivity and potential. For this purpose, inductive approach, interpretevism
philosophy, secondary and primary method of data collection of specified sampling size. Recent
report has used thematic analysis for interpreting data in accurate manner and emphasis on
having ethical consideration for making valid study has been given. The data analysis has
permitted to get information that employees are aware of concept of motivation scheme,
company is taking corrective technique for increasing productivity and significance to apply this
to achieve improved productivity, creating cordial working environment and retaining
employees. the common strategy that is used to increase motivation is performance appraisal
and benefits that is derived by specified enterprise is having positive working environment. these
has helped to understand that motivation play important role in influencing the practices of
organization by boosting employee’s potential in positive manner.

Recommendations
 It is suggested to the company to conduct feedback mechanism technique to understand
lacking areas of organizational processes. The main reason behind this is to achieve
higher ability to create positive impression among employees that firm is having concern
for eliminating non-significant aspect which are hampering the performance of
employees. It can allow to increase the productiveness by applying corrective action for
modification in turn having positive impact on employees’ performance can be derived.
 This is recommended to the company to have effective market analysis to understand the
extent of competition prevailing which can result in greater employee turnover due to
availability effective external opportunities. For this purpose, having appropriate market
analysis can allow to get insights about required skills which can help employees to grow
in effective manner. It can become possible by having approach of training &
development that can help in achieving higher productiveness that can as well benefits
for company to have competitiveness.
 It is advised to the organization to pay attention on understanding the needs of staff so
that factor of motivating can be identified. In addition to this, there are different kinds of
needs of distinct staff so application of particular technique cannot benefit the firm which
require firm to understand significance of gaining depth understanding about the same.
On the basis of this, application of relevant technique can allow to get the desirable level
of employee motivation to increase productiveness.

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APPENDIX
Questionnaire
Name:
Age:
Gender:
Q1. Are you aware of the concept of using motivation schemes in business?
 Yes
 No
Q2. What do you mean by motivation?
 Inner feeling of person which direct them to work
 Outside stimuli which encourage person to work
 Other factor which influence person to do anything
 All of the above
Q3. Is there any relation being present in use of motivation scheme and overall attainment
of business objectives?
 Yes
 No
Q4. Is Sainsbury undertaking the use of motivation schemes for improving productivity of
employees?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q5. Why is it important to keep the employees motivated and happy within the working
environment?
 For improving productivity
 Creating cordial working environment
 Motivating employees not to go to any other organisation
 All of the above
Q6. What impact does use of various motivation strategies creates on efficiency of
employees?
 Positive

 Negative
 No impact
Q7. From the following what are the benefits of using the motivational strategies for
employees?
 Lower absenteeism
 Increase in loyalty and commitment
 Positive working environment
 Innovative working approach
Q8. Is company using different types of motivation schemes for boosting efficiency of
employees?
 Yes
 No
Q9. From the following which are the most common type of strategies used by company in
motivating the employees?
 Taking frequent feedback
 Offering flexible working approach
 Providing proper training and development
 Continuous performance appraisal
Q10. What is the impact of using the different motivation scheme over employees?
 Increase in productivity of employees
 Reduction in productivity of employees
 Not any impact
Q11. Is there any issue which company might face while implementing the motivational
strategies?
 Yes
 No
Q12. From the following which of these can be the major challenge faced?
 Low level of confidence
 Fear of failure
 Distinct need of different person
 All of the above