Influence of Motivation Strategy on Employee Performance and Productivity within UK Fashion Industry

This dissertation focuses on the influence of motivational strategies of employees in order to best performance and productivity within UK fashion industry. It defines the strategies of employees motivation and how it can improve the performance and productivity of employees. The research is conducted using quantitative and survey method for collecting the primary information from the respondents.

DISSERTATION
(Influence of motivation strategy on employee
performance and productivity within UK fashion
industry)
STUDENT’S NAME
STUDENT’S NUMBER
BAM6001 DISSERTATION
Supervisor name:
1

ABSTRACT
The main reason of conducting this study of research that it is helps in understanding the
motivation of employees within the organisation. The research also helps to improve the
performance and productivity of employees with the help of motivation. It will also define the
strategies of employees motivation. This research also focuses on the influence of motivational
strategies of employees in order to best performance and productivity. The researchers has used
quantitative and survey method for collecting the primary information from the respondents. The
whole study is completed in given time period.
2

ACKNOWLEDGEMENTS
I would like to express my gratitude feelings to my senior supervisors that they provided me
the opportunity to conducting this research. They are also supports and guide me to carry out this
research in a systematic manner.
I would also like to thankful for my family and friends that they also support and guide me
to complete this study of research in effective manner. The support of parents and friends, I am able
to complete the whole research project in effective and best manner in a less time.
3

List of tables
Table 1: Having knowledge regarding motivation........................................................................19
Table 2: Motivation influence the staff in greater manner............................................................20
Table 3: Influence level of employee motivation on employee performance and productivity....21
Table 4: Types of employee motivational strategies used by company to enhance productivity
and performance............................................................................................................................22
Table 5: Impact of motivational strategy on staff performance and productivity.........................23
Table 6: Main impact of motivational strategy on employee performance and productivity........24
Table 7: Company face problem due to Low employee morale....................................................25
Table 8:Main challenge faced by company due to lack of motivational strategy.........................26
4

List of figures
Figure 1: Having knowledge regarding motivation.......................................................................21
Figure 2: Motivation influence the staff in greater manner...........................................................22
Figure 3: Influence level of employee motivation on employee performance and productivity...23
Figure 4: Types of employee motivational strategies used by company to enhance productivity
and performance............................................................................................................................24
Figure 5: Impact of motivational strategy on staff performance and productivity........................25
Figure 6: Main impact of motivational strategy on employee performance and productivity......26
Figure 7: Company face problem due to Low employee morale..................................................27
Figure 8: Main challenge faced by company due to lack of motivational strategy.......................28
5

List of appendices
Appendix 1: Questionnaire
6

Table of Contents
ABSTRACT....................................................................................................................................2
ACKNOWLEDGEMENTS.............................................................................................................3
List of tables....................................................................................................................................4
List of figures...................................................................................................................................5
List of appendices............................................................................................................................6
Table of Contents.............................................................................................................................7
CHAPTER 1: INTRODUCTION....................................................................................................9
1.1 Overview of the topic............................................................................................................9
1.2 Background of the organisation.............................................................................................9
1.3 Problem statement.................................................................................................................9
1.4 Research rational.................................................................................................................10
1.5 Research aim and objective.................................................................................................10
1.6 Research question................................................................................................................10
1.7 Outline of the methodology.................................................................................................11
1.8 Dissertation structure...........................................................................................................11
CHAPTER 2: LITERATURE REVIEW.......................................................................................13
The conceptual framework of employee motivation within the context of organisation..........13
Different types of employee motivational strategy used by Levis to improve the employee
performance and productivity....................................................................................................14
Influence of employee motivational strategy on employee performance and productivity
within Levis...............................................................................................................................15
Challenges faced by Levis in absence of effective motivational strategy within organisation. 16
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................18
CHAPTER 4: DATA ANALYSIS AND FINDING.....................................................................21
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................31
Conclusion.................................................................................................................................31
Recommendations......................................................................................................................32
REFERENCES..............................................................................................................................34
APPENDIX....................................................................................................................................37
Questionnaire.............................................................................................................................37
7

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CHAPTER 1: INTRODUCTION
1.1 Overview of the topic
Employee motivation refers to the amount of energy, enthusiasm and dedication an
employee put to carry out their job. In the current era having the motivated staff helps the
company in many ways. With highly motivated staff organisation can improve their overall
performance and productivity in large manner. The competition in the market is so high that to
encourage the workers it is necessary to adopt various motivational strategy within the
organisation (Moon and et. al, 2020). Because high employee morale leads to achieve goal and
objective in effective and efficient manner. It is also important for the company to find ways
through which they can influence the level of employee motivation. Some of them are as
allowing for behavioural changes, develop competencies, train and develop talents etc. in the
current report a detailed investigation is made on the influence of employee motivational strategy
on employee performance and productivity (Eide, Saether and Aspelund, 2020).
1.2 Background of the organisation
Levis is an American clothing brand that operates their business in all over the world. The
company is famous for their levis jeans. Levis is founded in the year 1853 by Levis Strauss and it
is headquartered in San Francisco, California. It is one of the leading textile industry and in
United Kingdom the company gain more brand image (Levis, 2021). Approximately there are
15100 employee works in the organisation. So the company is chosen to know the influence of
motivational strategy on the employee working within Levis.
1.3 Problem statement
Employee motivation is one of the important aspect in an organisation without the
motivated staff company cannot run their business in smooth manner. In the present investigation
the main research problem which is identified is that lack of employee motivation impact the
performance of the employee (Han, Sun and Wang, 2020). With low morale in an employee the
productivity level of the organisation as well as employee is low. Motivated staff help the
organisation to achieve the goal and objective in reliable manner. in the current dynamic
environment where completion in an industry is high it is very important to have highly
motivated staff. As with this company can gain competitive edge from their rivalry.
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1.4 Research rational
The key rationale for carrying the present investigation is to determine the level of
influence made on employee performance and productivity with the help of motivational
strategy. In the current research detailed understanding is made on the topic motivation.
Employee motivation plays a very crucial role in an organisation as it directly impacts the
performance and productivity of the staff. Whereas, in the research dual objective is also attained
that are personal and professional (Wu and Wu, 2020). In the context of personal objective,
different research skill is being developed that assist in conducting the research in systematic
manner. On the other side, the professional objective is being attained by knowing the types of
motivational strategy. This helps the researcher to use these motivational strategies within their
business organisation when they are working as a manager in an organisation. Thus, the present
research assist in attaining the dual objectives in significant and reliable manner (Koo and et. al,
2020).
1.5 Research aim and objective
Research aim:
To analyse the influence of motivational strategy on employee performance and
productivity within UK fashion industry: A study on Levis
Research objective:
 To understand the conceptual framework of employee motivation within the context of
organisation
 To identify the different types of employee motivational strategy used by Levis to
improve the employee performance and productivity
 To analyse the influence of employee motivational strategy on employee performance
and productivity within Levis
 To determine the challenges faced by Levis in absence of effective motivational strategy
within organisation
1.6 Research question
 What is the conceptual framework of employee motivation within the context of
organisation?
 What are the different types of employee motivational strategy used by Levis to improve
the employee performance and productivity?
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 What is the influence of employee motivational strategy on employee performance and
productivity within Levis?
 What are the challenges faced by Levis in absence of effective motivational strategy
within organisation?
1.7 Outline of the methodology
The current research is based on the quantitative research method. The main purpose to
choose this it helps to gather numerical data which is more easy to analyse as compared to non-
numerical information. The source to gather information is primary data collection method. The
reason to choose this method is that it helps in gaining fresh information from the respondent.
The data collection technique for primary data is questionnaire (Gupta and Gupta, 2022). In the
present research report, investigator has framed a list of closed ended question that helps in
gathering numerical data in more effective manner. the respondent in the study is selected on the
basis of probability sampling technique.
1.8 Dissertation structure
In the present research report various chapters in being covered that helps in completing
the overall investigation in scientific manner. the chapter which are included in the present
investigation are as:
 Introduction: This is the first chapter in the research report that holds a very important
part. In this chapter the purpose of the investigation is being provided as well as a proper
aim and objective is also included (Arias and et. al, 2021).
 Literature review: Second chapter of research is literature review that discussed about
the past publish data on the topic. this section helps in knowing the view point of
different authors on the chosen topic.
 Research methodology: The third chapter is the research methodology that assist in
knowing the type of data need to be gathered and analysed in the present investigation.
This section also helps in knowing the tool and method used for gathering and analysing
the information (Martin, Kumar and Farrell, 2022).
 Data analysis and finding: It is the fourth chapter of the research that inspect the raw
data in order to accumulate useful information. This section represents the valid
information of the investigation.
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 Conclusion and recommendation: The last chapter in the report is conclusion and
recommendation section. In the conclusion section overall summary is being provided
and in recommendation suggestion is provide to overcome for the problem.
12

CHAPTER 2: LITERATURE REVIEW
A literature review defines a piece of academic write that demonstrate understanding and
knowledge related to the academic literature on a particular topic placed in context.
The conceptual framework of employee motivation within the context of organisation
As per the opinion of Na-Nan and Sanamthong (2019) employee motivation is considered
as the level of energy, creativity and commitment that a workers of a company bring to their
jobs. Motivated employees are those person who feel more excited to go to work as well as take
on new responsibilities. These employees look forward for stretching their capabilities, learning
new skills as well as taking on new responsibilities. Motivated employees are not only full of
enthusiasm and energy they are also very beneficial for their business. These employees are
more productive and leave their company less as well as bring more positive energy for the
whole team. Motivated employees can help company to increase productivity and enable them to
gain higher levels of output. Unmotivated employee will use their time at their desk surfing
internet or even searching for another job (Cooke, Brant and Woods, 2019). It cause waste of
time and resources of the company. Employee motivation help company to increase employee
commitment within their organisation. When employees feel motivated towards their work, they
will commonly put their best efforts in their performance for performing a assigned task.
Employee satisfaction is crucial for every organisation because can lead towards a positive
growth of the company. Motivation can help worker to reach towards their personal goals as well
as can help the self-development of an individual. Once that employee meets some initial goals,
they realise the clear link between results and efforts that will further influence them to continue
at a higher level.
According to the view of Widiastuti and Hartono (2022) employee motivation means the
energy level, commitment, enthusiasm as well as creativity that a worker brings to the workplace
regular basis. Motivated employees are considered as an important assets to an organisation
because they are direct proportionate to the success of an organisation. There are mainly two
kinds of employee motivation which name as intrinsic and extrinsic. It is important for every
organisation to understand a fact that employees are not clones, they are just individuals with
different traits. For effectively motivating their employees, the company must acquire a deeper
understanding of the several kinds and ways of motivation. This makes company able to
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categories their employees better and apply the right kind of motivation for increasing the level
of employee engagement as well as employee satisfaction within their organisation. Some
employee responds better to the intrinsic types of motivation while others employees may
responds better to extrinsic motivation. Intrinsic motivation is that an individual is motivated
from within. The employee has desire to perform their job well at the workplace because the
results are based on their belief system (Boyd and Nowell, 2020). Employee's deep rooted beliefs
are generally the strongest motivational factors. They show common qualities such as curiosity,
acceptance, honour or desire to achieve success. Extrinsic motivation shows that an individual's
motivation is stimulated through external factors such as rewards and recognition. Some
individual may never be motivated internally they only motivated with the help of external
motivation in order to get the tasks done.
Different types of employee motivational strategy used by Levis to improve the employee
performance and productivity
In the opinion of Xiao and Cooke (2019) there are several employee motivational
strategy which can be used by the company in order to improve their employee performance and
productivity within their business. Using effective motivation strategies in business help
company to influence their employees to give their best efforts in their performance for
achieving the common goals and objectives in the business. Some of the strategies are mentioned
below:
Making working place pleasant for employees- No employees want to work in a dingy
and boring place for hours on end. The company who have a well-lit, aesthetically pleasing, fun
and functional workplace can makes a work more pleasant for their employees. The first step is
to ensure that the all things are kept in well manner as well as company have updated working
equipments (Sonnenstuhl and Trice, 2018). When a employee have pleasant workplace to work
they feel more motivated and give their best efforts in their performance.
Honest, supportive and respectful manager- Bad management is one of the reason that
makes employees unmotivated towards their work. It is important for every managers to become
more respectful, supportive and honest as well as makes more clear communication with their
employees. It helps in making employees motivated and feel good to work in the organisation.
This results increase in performance and productivity of the company (Ewing, Men and O’Neil,
2019). If a manager is a good person to work for, then their employees will be more loyal.
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Offer employee rewards- If a person has a reason which makes them to stay in the
organisation. So, if company want to keep their talented employees as well as keep them
motivated, it is important to start a incentive program within their organisation. Incentives
programs can be involve quarterly bonus, private healthcare, offering to pay the bill for their
additional credentials or even sharing their profit. If an employee knows that they will be
rewarded for their great work, they feel more motivated to give their extra efforts.
Giving them room to grow- If the business is speedily expanding, then company need to
give their employees room to grow within the company which is a huge motivator. It can be
more costly for the company but it also affects psychological factor of feeling such as employees
feel more respected and trusted towards their work (Kaul, 2019). If a company opening their
other brand, then they need to analysed that which employees might be good or fit for the
management role. When company to give their best employees for growth opportunities they feel
more motivated and respected towards their work as well as always try to give their best efforts
on their performance.
Influence of employee motivational strategy on employee performance and productivity within
Levis
As per the viewpoint of Rheinberg (2020) employee motivational strategy helps in
increasing productivity and performance of the employees because motivated employees give
their best in the organisation and become productive at the work. Undoubtedly, the opposite is
also true that the less motivated staff members are provide less work in the organisation. It is
important for the leaders to create “why” to drive their employees behaviour towards work
because such why can give a motive to them to be productive at work and give their best to the
company. If the employees have tangible reasons and goals then it also influence the employees
productivity and performance. Moreover, it is also seen that motivational strategy could also help
in reducing absenteeism in the organisation. When the organisation have motivated staff, they
are not looking for excuses to slip out of job for the day. Whether the organisation is having
traditional working system or remote working system, motivated staff are inspired towards their
work. While, when the employees are demotivated to show up to work, it can negatively affected
the rest of the people at workplace. When employees are often calling out sick, it does not mean
that less work is getting done. It also signifies that the productivity and morale of the entire
15

group can be dragged down as constantly absent employees can make other staff feel as though it
is not worth putting their energy and time in the organisation.
However, Dörnyei (2020) perceives that it is not necessary that motivation always
provides positive results or enhanced productivity and performance in the organisation, but
sometimes there is a time that motivation can negatively influence the employees behaviour and
ultimately lacks productivity or performance of employees. For example, motivation is also
derived by raising punishment for particular job. If any employee does not achieve certain target
or goal, then can be punished for such under-performance which signifies negative influence on
the employees' performance along with productivity. On the other hand, some managers uses
feedback as their motivational strategy in the organisation. It can be good when employee get
positive feedback or review on their performance, it definitely support in improving their future
performances, but what if they get negative feedback on their performance and behaviour. It can
demotivate them for their job and also not able to get influenced to give best as they could think
of their incapabilities rather than to improve it. Therefore, it is essential for the managers or
leaders to effectively analyse their employees' performance and give feedback in a systematic
way so that they do not get negatively influenced and more focus on their enhancement (Johari,
and Jha, 2020).
Challenges faced by Levis in absence of effective motivational strategy within organisation
According to the view point of Andriotis (2018), there are several challenges that are
faced by an organisation in absence of the effective strategies of motivation within the
workplace. The author has also stated that one of the major cause of demotivation is relationship
between managers as well as their teams. Absence of motivational strategy has resulted in the
challenges which are to be faced by the company. Some of the challenges that are faced by the
organisation consist of higher employee turnover, poor communication, lower level of
management, reduced productivity of the organisation as a whole and many more. In the absence
of the effective motivational strategy, the major challenge of higher employee turnover has been
faced by the organisation as there is lack of growth and progression, feedback and recognition,
absence of reward and compensation to the human resources of the organisation (Palanisamy,
Norman and Mat Kiah, 2022). This has been resulted as a major challenge faced by the
respective organisation in absence of motivational stategy. Another challenge of poor
communication within the workplace also faced by the organisation in absence of the effective
16

motivational strategy. Because in case if managers of the organisation not deliver rewards and
benefits to their employees and generates absence of motivation then it create a tense
environment within the workplace where people are not motivated to be productive and are not
stimulated to collaborate which leads to poor communication as a challenge within the
organisation.
As per the understanding of Penfill (2021) unmotivated members of the team are a
problem which is faced by the leaders of the organisation at some point. The author has also
identified that workplace conflict is a major challenge that is faced by the organisation in the
absence of the effective motivational strategy within the business. In a situation when the
talented manpower of the organisation are not get appreciated by their managers or superiors
within the workplace then they can lose their confidence, morale and motivation in performing
the task and give ineffective outcomes towards the goals and objectives of the organisation
(Muduli and et.al., 2020). This will leads to hinder the performance and productivity of the
organisation as a whole.
Lower level of management is also a major challenge faced by the organisation in the absence of
effective motivational strategies. When there are no motivational rewards and benefits provided
to the lower levels of management then they will get demotivated and will not give their best
outcomes while performing the different operations of the organisation. In such situation, the
organisation has to face challenge of minimising the level of performance and productivity of the
organisation as a whole.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology refers to the important part of research that is helps to attain the
methods for interpreting and analysis the data in efficient manner (Matović and Ovesni 2021). It
is help the researchers to identify the methods which is use for done the overall process of the
research. The methods of research methodology is helps to complete the overall investigation of
study in less time and in a cost effective way.
Research philosophy: it is the effective method of the research methodology because it is
collect the data in appropriate manner on the specific topic of research. It can be divided into two
categories such as positivism and interpretivism (Mirhoseini and et.al., 2021). For the present
investigation, researchers focuses on the positivism research as it is helps in gather the
quantitative information about the topic. It is analysis the information in high quality manner.
Research approach: it is known as the efficient method of research methodology which
is helps the researchers to test the validity of hypothesis research of the study in significant
manner (DeCuir-Gunby 2020). It can be divided into two parts such as inductive and deductive.
For the current research, deductive approach has been taken by the researchers because it is helps
in collecting the data before testing the validity of hypothesis and existing theory.
Research strategy: it is the part of methodology which is known as the important part
because it is helps to develop the outcome of the study of research topic in appropriate manner
(Ghosh and Guchhait 2020). it is divided into different terms such as survey, grounded theory,
systematic literature review, case study and many more. As per the current research topic,
researchers selected the survey method because the current research is selecting the primary
method which is collected the data from the real sources so, survey is the best way to collect the
data information of the research from the real sources through questionnaire in effective manner.
It is also help to collect the information in less time and provide reliable information of the
research topic.
Research design: it is also the part of the methodology which is helps to identify the
method which will be used for collecting the information or data for the related topic of the
research in appropriate manner (Fan and et.al., 2022). there are three parts of research design
such as descriptive, experimental and exploratory. For the current research, descriptive design
method has been selected by the researchers because it is helps to gather the numerical
information and figures which is related to the topic of the research. It is also helps to gather the
18

information in detail manner which attain the topic of research in order to attain aims and
objectives of research.
Data collection: it is the term of effective method of methodology because it is helps to
gather the reliable and authentic data of the research on the particular topic. This is divided into
two parts such as primary and secondary methods (Juškevičienė, Dagienė, and Dolgopolovas
2021). the researchers choose primary method for the current research topic because primary
method helps to collect and gather the information from the real sources without harming anyone
feelings and thoughts. It is also help to collect the right information.
Data analysis: it is the important method of methodology because it is helps to evaluate
the data and measuring the data of the specific topic. It is helps the researchers to prepare and
complete the conducting study of research in proper manner (Flores and Morales 2021). it is
divided into different forms such as frequency distribution, thematic analysis and many more.
For the current research, frequency distribution has been taken because frequency distribution is
the term of analysis which is attain many advantage such as it is helps to interpret the
quantitative data in a effective manner.
Ethical considerations: at the time of conducting this research, ethical consideration play
a vital role because it is helps to maintain the collect data's reliability in a effective manner.
Ethical consideration is one of the most important part of the research because it is helps to take
care of things and values while conducting the research. It is also helps to save the feelings and
thoughts of humans (Schwartz and et.al., 2020). in the current research, researcher followed the
rules and regulation which is necessary to be follow such as beliefs, values, morale that is helps
in conduct the research in a systematic manner.
Time horizon: it is the appropriate method of research methodology as it is helps to
define the time of collecting the data information about the relevant study of research. There are
mainly two types of time horizons such as cross-sectional and longitudinal (França and et.al.,
2020). For the current investigation, cross-sectional horizon of time has been taken. Cross-
sectional is one of the best way to complete the overall research in effective manner in less time.
It is helps to collect the information of the research in given time period.
Sampling: it is also known as the effective approach of the methodology because it is
helps collect and calculate the at the large set of population. It is divided into two parts such as
probability and non-probability (Hew and et.al., 2021). the researcher selected the probability
19

techniques as it is helps to gain the authentic data information from the respondents. The
researchers has been selected the 20 managers of Levis for the sampling method.
Reliability and validity: it is refer to the method that is measured the data information
about the particular research. It is necessary to maintain and manage the reliability of the study
of research because it is helps in completing the topic of study in effective manner (Lim and
et.al., 2021). On the other side, validity is define as the term of approach as it is helps in judging
the method and data which is used by the researchers from the using sites and sources. It is helps
to develop the new approach which is attain success and better growth for the study of research.
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CHAPTER 4: DATA ANALYSIS AND FINDING
Frequency distribution table
Q1) Do you know about motivation in context of the organisation? Frequenc
y
a) Yes 14
b) No 2
c) Somehow 4
Q2) As per your perspective, does employee motivation influence the employee
performance and productivity?
Frequenc
y
a) Yes 15
b) No 3
c) Maybe 2
Q3) What is the level of employee motivation on employee performance and
productivity within UK fashion industry?
Frequenc
y
a) High 13
b) Moderate 4
c) Low 3
Q4) As per your opinion, what types of employee motivation strategy adopted by
the Levis in order to improve the performance and productivity of the employee?
Frequenc
y
a) Recognition and reward strategy 6
b) Career advancement strategy 3
c) Feedback and review strategy 5
d) Work life balance strategy 2
e) Training and development strategy 4
Q5) As per your what is the impact of motivational strategy on staff performance
within the Fashion brand Levis?
Frequenc
y
a) Direct impact 16
b) Indirect impact 4
Q6) According to your experience, what is the main impact of motivational Frequenc
21

strategies on performance and productivity of Levis employee? y
a) High productivity 6
b) Improve performance 5
c) High employee retention 3
d) More employee satisfaction 4
e) High creativity and innovation 2
Q7) Do you think that, in absence of the high employee motivation within the
Levis company faces challenges?
Frequenc
y
 Yes 12
 No 5
 Maybe 3
Q8) What is the major challenges levis encounter in absence of employee
motivation and lack of employee strategies within the organisation?
Frequenc
y
a) Low productivity 5
b) Low employee performance 4
c) Low level of employee engagement 3
d) High employee turnover 1
e) Poor market image 2
f) Low employee management 4
Data presentation and interpretation
Table 1: Having knowledge regarding motivation
Q1) Do you know about motivation in context of the organisation? Frequenc
y
a) Yes 14
b) No 2
c) Somehow 4
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Figure 1: Having knowledge regarding motivation
Interpretation: as per the above mentioned graph, it has been interpret that motivation is
one of the most important term for employees within the organisation because it is helps in
boosting the energy and increasing the performance for achieving the organisational goals and
success. There are 14 respondents which has knowledge about the motivation in context of the
organisation and there are 2 respondents which are don't know about motivation and other 4
respondents somehow.
Table 2: Motivation influence the staff in greater manner
Q2) As per your perspective, does employee motivation influence the employee
performance and productivity?
Frequenc
y
a) Yes 15
b) No 3
c) Maybe 2
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Figure 2: Motivation influence the staff in greater manner
Interpretation: from the above graph, it has been interpret that influence of motivation is
necessary because it is helps to improves the performance and productivity of the employees.
There are some respondents who are agreed with this and some are not. As per the mentioned
graph, it has been analysis that 15 respondents are agreed as per the perspective of motivation
influence and 3 respondents are not agreed and other 2 selected the may be option. So, it can be
interpret that motivation influence is important for improving the performance and productivity
of employees.
Table 3: Influence level of employee motivation on employee performance and productivity
Q3) What is the level of employee motivation on employee performance and
productivity within UK fashion industry?
Frequenc
y
a) High 13
b) Moderate 4
c) Low 3
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Figure 3: Influence level of employee motivation on employee performance and productivity
Interpretation: According to the above mentioned graph, it has been interpret that
Influence level of employee motivation on employee performance and productivity is one of the
most important term where the frequency of respondents on the survey interpret the high
frequency because it is chooses by 13 respondents. Other respondents agreed with the other
option such as 4 respondents go with the moderate and other 3 has low interpretation towards the
influence of motivation level. So, it can be interpret that influence level of employee motivation
on employee performance and productivity is high.
Table 4: Types of employee motivational strategies used by company to enhance productivity
and performance
Q4) As per your opinion, what types of employee motivation strategy adopted by
the Levs in order to improve the performance and productivity of the employee?
Frequenc
y
a) Recognition and reward strategy 6
b) Career advancement strategy 3
c) Feedback and review strategy 5
d) Work life balance strategy 2
e) Training and development strategy 4
25

Figure 4: Types of employee motivational strategies used by company to enhance productivity
and performance
Interpretation: as per the above mentioned graph, it has been interpret that there are
many types of employee motivational strategies used by company to enhance productivity and
performance. It is helping in boost the employee performance as well. In order to types of
employee motivation there are some respondents which are agreed in different types such as
there are 6 respondents who goes with the type of recognition and reward strategy is good for
employee motivation. Another 5 respondents selected the feedback and review strategy. Other 4
goes with the training and development strategy. another of 3 and 2 respondents selected the
career advancement strategy and work life balance strategy. It can be interpret that recognition
and reward strategy has high respondents which is the best strategy and type from other
strategies.
Table 5: Impact of motivational strategy on staff performance and productivity
Q5) As per your what is the impact of motivational strategy on staff performance
within the Fashion brand Levis?
Frequenc
y
a) Direct impact 16
b) Indirect impact 4
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Figure 5: Impact of motivational strategy on staff performance and productivity
Interpretation: from the above mentioned graph, the interpretation of impact of
motivational strategy on staff performance within the Fashion brand Levis has two impacts direct
and indirect impacts. As per the respondents there are 16 respondents who are goes with the
direct impact and other 4 goes with indirect impact. So, it has been analysed that the impact of
motivation strategy is directly impact on the performance and productivity of employees within
fashion brand of Levis. Impact of motivation is play a vital role because it is helps in improving
the performance and productivity of employee which is also increasing the organisation's
performance of Levis.
Table 6: Main impact of motivational strategy on employee performance and productivity
Q6) According to your experience, what is the main impact of motivational
strategies on performance and productivity of Levis employee?
Frequenc
y
a) High productivity 6
b) Improve performance 5
c) High employee retention 3
d) More employee satisfaction 4
e) High creativity and innovation 2
27

Figure 6: Main impact of motivational strategy on employee performance and productivity
Interpretation: as per the above mention graph, it can be interpret that the main impact of
motivational strategy on employee performance and productivity of Levis employee is getting
high productive from the respondents because 6 respondents choose the frequency of high
productivity that shows that the main impact of motivation makes the employee highly
productivity. Other respondents chooses the other option such as 5 respondents agreed with
improve performance, 4 employees goes with the more employees satisfaction, other 3 agreed
with high employee retention and last 2 agreed with high creativity and innovation. So, it can be
interpret that the impact of motivational strategy of employees helps to impacting on the high
productivity.
Table 7: Company face problem due to Low employee morale
Q7) Do you think that, in absence of the high employee motivation within the
Levis company faces challenges?
Frequenc
y
a) Yes 12
b) No 5
c) Maybe 3
28

Figure 7: Company face problem due to Low employee morale
Interpretation: From the above graph, it has been interpret that in the absence of
motivational strategy of employee, there are many challenges which has been faced by the
company. The company faced problems due to low employee morale. There are some
respondents who are agreed with this interpretation and some are not. As per the survey, it has
been interpret that there are 12 respondents says that absence of motivational strategy of
employees is the challenge for the company and other 5 respondents are says no and rest of 3
goes with maybe option. So, it can be interpret that the challenge of absence of motivational
strategy of employee is the biggest challenge for the company as per the interpretation of high
number of respondents.
Table 8:Main challenge faced by company due to lack of motivational strategy
Q8) What is the major challenges levis encounter in absence of employee
motivation and lack of employee strategies within the organisation?
Frequenc
y
 Low productivity 5
 Low employee performance 4
 Low level of employee engagement 3
 High employee turnover 1
 Poor market image 2
 Low employee management 4
29

Figure 8: Main challenge faced by company due to lack of motivational strategy
Interpretation: from the above graph, it has been interpret that there are many
challenges which has been faced by the company in the absence of employee motivational
strategies. The major challenge has been choose by the high frequency of respondents which is 5.
they choose the major challenge for absence of employee motivation strategy is low productivity.
Other respondents goes with other options such as 4 respondents goes with low employee
performance, other 4 goes with low employee management, other 3 goes with, other 2 goes with
the option of poor market image and other 1 respondent goes with high employee turnover. So, it
can be interpret that the high frequency of respondents goes with low productivity that shows
that company faced the major challenge in the absence of motivation strategy of employee is low
productivity.
30

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion
The current study of research has been concluded that motivation is necessary term for
everyone because with the help of motivation an person can increase their performance and
productivity as well as for the organisation. In context to employee motivation it has been
analysis that it is play a vital role because motivation of employee is one of the most important
term for any company or organisation which is helps in their best performance towards their
work and role. Motivated employees are able to attain many advantages for the organisation such
as it is helps to increase the profitability, productivity, performance, probability and many more.
Motivated employees also able to motivate other employees as well for the future organisation's
growth and success. Employee motivation helps to achieved the goals and success of the
organisation which is the benefit for the future goals. From the above study, it has been analysed
that there are different types of employee motivational strategies which is used for motivated the
employees. In relation to Levis, they used motivational employees strategy for increasing the
performance and productivity of their employees as well as boosting their energy. The strategy
used by Levis such as Making working place pleasant for employees, Honest, supportive and
respectful manager, Offer employee rewards, Giving them room to grow, listen their problems,
provide motivational sessions and many more. With the help of these strategy Levis gets
motivational staff for their organisation which is collected many competitive advantages for the
organisation. These all strategies helps to increase the motivation level of the employees and
boost their energy for performing well for the organisation. It has been analysed from the above
research study of topic that by influencing the motivational strategies of employees, Levis
achieved the best performance and productivity of their employee which is good for the
organisation's growth. They are able to increase and attract more customers towards their product
and services. They are able to provide best services by the employees which is helps in
improving the customer's satisfaction and loyalty and many more. The influence of employees
motivational strategies directly impacting on their good performance and productivity which is
one of the important term for Levis. From the above study, it has been analysed that there are
some challenges which has been faced by Levis in order to absence of motivational strategies of
employee which affected the overall productivity and performance of the organisation. The
31

challenges faced by Levis are, poor work, no communication, staff is not motivated, barriers in
communicating with customers, reducing profitability and sales, no customer satisfaction, no
effective work within organisation and many more. These all challenges are known as the
biggest disadvantage for the Levis because these challenges affected the overall organisation's
function and operation. The overall study of research has been concluded that motivation of
employee is most important thing for any company or organisation because it is helps to attain
many profits and advantage.
Recommendations
As per the above research, it is concluded that Levis faced some challenges in order to
absence of the motivational employees strategy which creates many problem and issues in
performance and productivity of employees. The challenges for Levis reduce the organisation's
performance and productivity as well which can also creates many disadvantage for future. It has
been analysed that Levis should adopt some strategic recommendation for motivating their staff
and employee which is helps in attaining the best performance and productivity of the employees
as well as an organisation. There are some recommendations recommend for Levies in order to
motivated their employee for achieving the success and goals of the business. The
recommendations also helps to improve the customer's satisfaction and loyalty that can
increasing the profitability as well. The recommendations for Levis are given below that should
be adopt for more improvement in employee's performance and productivity-
Good Communication between employees and manager: it is the best strategy to
motivate the employee in the absence of effective motivational strategies. Good communication
is the best way to interact with anyone. In relation to Levis, it is recommend to them that they
should increase the communication skills with their employees which is helps in employee's
motivation because motivated employees are able to achieved the goals and success of the
organisation.
Provide reward system: it is known as the best recommendation because providing
reward system to employees helps in attaining their best performance for their work and
organisation. Providing reward system is refer to the system which is provided by the
organisation on the best performance of the employees. So, it is recommend to Levis that they
should provide reward system to their employees towards employee motivation to get their best
performance and productivity.
32

Provide motivational sessions and activities: it is the best strategy for the implementing
motivation in employees. Providing motivational sessions and activities is the best way to
attempt the best performance of the employees. With the help of motivational session, employees
gets motivated towards their work and role. They are able to perform well and give their best
performance to the organisation. So, it is recommend to Levis that they should provide their
employees motivational sessions, training and activities which is help them to motivated their
employees easily. It is also helps in motivate the overall staff at the same time.
Understand their needs and wants: it is the best recommendation to interact with the
employees. Understanding their needs and wants also the part of communication because their
needs and wants is also important. By understanding their needs and wants helps to attain their
best performance and loyal employees as well. So, it is recommend to Levis that they should
understand their employees and their needs and wants which is also helps in motivation and their
best performance.
33

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36

APPENDIX
Questionnaire
Q1) Do you know about motivation in context of the organisation?
a) Yes
b) No
c) Somehow
Q2) As per your perspective, does employee motivation influence the employee performance
and productivity?
a) Yes
b) No
c) Maybe
Q3) What is the level of employee motivation on employee performance and productivity
within UK fashion industry?
a) High
b) Moderate
c) Low
Q4) As per your opinion, what types of employee motivation strategy adopted by the Levs in
order to improve the performance and productivity of the employee?
a) Recognition and reward strategy
b) Career advancement strategy
c) Feedback and review strategy
d) Work life balance strategy
e) Training and development strategy
Q5) As per your what is the impact of motivational strategy on staff performance within the
Fashion brand Levis?
a) Direct impact
b) Indirect impact
Q6) According to your experience, what is the main impact of motivational strategies on
performance and productivity of Levis employee?
a) High productivity
37

b) Improve performance
c) High employee retention
d) More employee satisfaction
e) High creativity and innovation
Q7) Do you think that, in absence of the high employee motivation within the Levis company
faces challenges?
a) Yes
b) No
c) Maybe
Q8) What is the major challenges levis encounter in absence of employee motivation and lack
of employee strategies within the organisation?
a) Low productivity
b) Low employee performance
c) Low level of employee engagement
d) High employee turnover
e) Poor market image
f) Low employee management
38