Motivation Techniques at Jack Stores.

Motivation
Techniques
at
Jack Stores

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Motivation and its Importance.................................................................................................................3
Theories of Motivation............................................................................................................................3
Maslow's Need Hierarchy Theory...........................................................................................................4
Adam’s Equity Theory............................................................................................................................5
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
In an organization it is essential to motivate employees so that they conduct their work in
effective manner for attaining goal as well as target. For this company management may conduct number
of practices such as adopt motivational theories, develop policies and many more (Alam and Raut,
2019). Organization selected for this report is TESCO which is one of the leading stores of United
Kingdom and it offer wide range of products at worldwide level. Now they are coming up with new store
i.e. Jack a new discount store that will compete to domestic stores ALDI and LIDL. Topics which are
covered in this report are two motivational theories that will help TESCO and Jack for motivating their
employees.
MAIN BODY
Motivation and its Importance
Motivation is considered as a driving factor which makes a person execute their work or
task according to the requirement of company. Management adopts numbers of practices in order
to develop motivation cultural at their workplace so that their employees deliver high quality
services or performance. This will also develop feeling of satisfaction as well as valuable among
the employees which encourage them to retain at workplace for the long time duration. This will
directly or indirectly lead to enhancement in company capabilities which directly link to increase
in profitability as well as market shares. In respect of Jack a new discount store they are adopting
motivation theories for in order to ensure that their employees are highly motivated as well as
satisfied with job.
Theories of Motivation
TESCO is leading British Retail Company at domestic market, it is founded by Jack
Cohen in year 1919. They are offering their services and products at UK, Ireland, India,
Thailand, Hungary, Poland and many more. Respective company always comes up with new and
innovative ideas in order to conduct business effectively and for gaining competitive advantage
at potential marketplace (Baker and et. al., 2019). The main domestic competitor of respective
retail firm is ALDI as well as LIDL and these companies are becoming first choice of customers
from several years because they offer wide range of products at the discounted price.

So in order to attract customers towards them TESCO is launching new store named Jack
a new discount store very soon. This discounted store of respective company will open at United
Kingdom which helps TESCO in enhancing their sales as well as profitability. Along with this it
will also help respective firm in gaining competitive advantage from their competitors i.e. ALDI
and LIDL (Quadri, 2019). Furthermore in respect to ensure about motivation level as well as
satisfaction level of employees Jack as well as TESCO they are adopting two motivation theory
which are given below:-
Maslow's Need Hierarchy Theory
It is consider as one of the most widely used motivational theory that include needs of
staffs concerning to a company in the form of a triangle or pyramid. In respective theory
requirement as well as need of a person is divided into different stage and their priority level is
also differ like Physiological Needs is at lower stage and it is come at first number in priority list
because it include cloth, shelter and nutrition (Amankwah and Osabutey, 2019). Such as in
respect of TESCO who is opening its new segment i.e. Jack a new discount store for competing
domestic competitors i.e. ALDI as well as LIDL. They adopt Maslow's Need Hierarchy Theory
so that they can ensure that their employees will always feel motivated and conduct work in
quality manner. Through adaptation of this model company also able to gain competitive
advantage at the marketplace. Below explanation of Maslow's Need Hierarchy Theory is given in
respect of Jack:-
 Physiological Needs: Needs which are included in respective stage are nutrition, cloth
and shelter which are basic need of a person. In respect of this respect company may
offer their proper salary, bonus and other monetary benefits to employees.
 Safety and Security Needs: The respective stage of Maslow's pyramid will be fulfill
when TESCO will provide appropriate facilities related to insurance as well as medical
amenities.
 Social Needs: This phase include belongingness as well as love which can be fulfill by
respective company by arranging festival parties, get together, informal meetings and
many more.

 Esteem Needs: Respective stage of this model will include esteem as well as self respect,
this type of need can be fulfill by Jack a discounted store by recognizing and appraising
them on the regular basis.
 Self-Actualization Needs: This phase of Maslow's pyramid will be attain by Jack a new
store of TESCO by offering proper training and development programmes on continuous
basis because that will fulfill opportunities related to self development.
Adam’s Equity Theory
It is also consider as another essential motivation theory which is used by a company at
the global level in order to enhance or boost their employee’s morale so that they perform
effectively for attaining company's desire goal. According to this theory organisation treat their
employees on equal basis so that they feel satisfied at the workplace. In respect of TESCO, they
always conduct activities in order to ensure that inputs of employees met to desire outcome of
firm (Hoang, Barnes and Munroe, 2019). Along with this, by adopting Adam Equity theory Jack
a new discount store able ensure that their employees stay motivated always as well as they also
put their full efforts for attaining company's goal or target effectively. Through this, respective
company able to beat their domestic rivalry i.e. ALDI and LIDL in effective manner.
CONCLUSION
By above discussed point it can be determine that for every company management it is
necessary to conduct motivation strategies so that their employees feel motivated and perform
their work more effectively. Along with this they may also adopt numbers of theories or model
such as Adam’s Equity Theoryas well as Maslow's Need Pyramid. Through this an organization
manager can motivate their staffs for conducting work in appropriate manner so that they attain
desire goal. Moreover it will also aid in conducting each and every activities in systematic
manner because along with being motivated staff also become organized.

REFERENCES
Books and Journals
Alam, S. and Raut-Roy, U., 2019. Evaluating the Effectiveness of Reward Strategy at Tesco:
Evidence from Selected Stores in UK. Indian Journal of Industrial Relations, 55(1).
Baker, T. L. and et. al., 2019. Discount venture brands: Self-congruity and perceived value-for-
money?. Journal of Business Research.
Quadri, A. A., 2019. Employees perception on effective reward system and motivating incentives
to enhance performance in Irish owned restaurants: A case study of reward
management system in Comet Restaurant Dublin (Doctoral dissertation, Dublin
Business School).
Amankwah-Amoah, J. and Osabutey, E. L., 2019. New challenges and opportunities in the
global marketplace: learning from developed-country multinationals’
failures. International Studies of Management & Organization, pp.1-14.
Hoang, D., Barnes, C. and Munroe, O., 2019. Management of traditional retail markets in the
UK: comparative case studies. International Journal of Retail & Distribution
Management, 47(5), pp.530-551.