Motivation Techniques at Jack Stores.

Motivation
Techniques
at
Jack Stores

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY .................................................................................................................................................3
Motivation and its Importance................................................................................................................3
Theories of Motivation............................................................................................................................3
Maslow's Need Hierarchy Theory............................................................................................................4
Herzberg Two Factor Theory...................................................................................................................5
CONCLUSION...............................................................................................................................................5
REFERENCES................................................................................................................................................6

INTRODUCTION
In an organization it is essential to motivate employees so that they conduct their work in
effective manner for attaining goal as well as target. For this company management may conduct
number of practices such as adopt motivational theories, develop policies and many more (Alam
and Raut, 2019). Organization selected for this report is TESCO which is one of the leading
stores of United Kingdom and it offer wide range of products at worldwide level. Now they are
coming up with new store i.e. Jack a new discount store that will compete to domestic stores
ALDI and LIDL. Topics which are covered in this report are two motivational theories that will
help TESCO and Jack for motivating their employees.
MAIN BODY
Motivation and its Importance
Motivation is considered as a driving factor which makes a person execute their work or
task according to the requirement of company. Management adopts numbers of practices in order
to develop motivation cultural at their workplace so that their employees deliver high quality
services or performance. This will also develop feeling of satisfaction as well as valuable among
the employees which encourage them to retain at workplace for the long time duration. This will
directly or indirectly lead to enhancement in company capabilities which directly link to increase
in profitability as well as market shares. In respect of Jack a new discount store they are adopting
motivation theories for in order to ensure that their employees are highly motivated as well as
satisfied with job.
Theories of Motivation
TESCO is leading British Retail Company at domestic market, it is founded by Jack
Cohen in year 1919. They are offering their services and products at UK, Ireland, India,
Thailand, Hungary, Poland and many more. Respective company always comes up with new and
innovative ideas in order to conduct business effectively and for gaining competitive advantage
at potential marketplace (Baker and et. al., 2019). The main domestic competitor of respective
retail firm is ALDI as well as LIDL and these companies are becoming first choice of customers
from several years because they offer wide range of products at the discounted price.