Motivation Techniques of Jack

This case study explores the motivation techniques used by Jack to encourage employees in Tesco's Jack stores. It discusses theories like Maslow's hierarchy and Adam's equity theory.

Motivation Techniques of
Jack

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Theories of Motivation....................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Motivation is an activity of stimulating individual actions and activity to attain the set
objectives and goals. It can be a process of using the efforts of a person of an organisation to
motivate the employees so that they can do their work in more effective manner (Hitka and
Balážová, 2015). For this the leader of the company use different techniques, activities and
actions for encouraging employees. This particular case study is based on Tesco Plc. which is
opened its Jack stores to offer products on discounting. It will also discuss about motivational
theory that are useful for the workers in Jack stores which will assist in encouraging the
employees. The advantages and drawbacks of these theories will also define.
MAIN BODY
Motivation is understood as a driving factor that devises individual to perform work and
task according to the requirement of the company. Organisations operates all over world so
motivation is a tool which help in improving the present extent of productiveness and execution
transferred by the workers. When a company takes efficacious measures to fulfil the needs and
requirements of workforce, it create a sense of trust and belief within the employees and they
tend to become more dedicated to the company. In term of outcomes, they take advantages from
the company's resources and their abilities to accomplish the pre defined organisational
objectives within set time period.
Theories of Motivation
Tesco Plc is a British retail company which has been directing the domestic market over
the course of time. It is realised by the senior management of the company that passage of time
has increased the level of competition in the specific sector in which the organisation operate its
business. It has appeared as a crucial threat to the position of Tesco in UK market. ALDI and
LIDL are some organisations which offer their products on discount process so they have a large
market and customer base. The management of Tesco has announced to launch Jack stores in
near forthcoming time (Kamasheva and et. al, 2015). These stores would be discounted stores
that are being launched in UK with a purpose to improve the sales of the respective company.
These stores also deal with top retailers like ALDI and LIDL which already provide their
products and services at discounted prices. In context of it, the firm wants to assure that the
employees at new stores are encouraged so that profitability and revenue of the company can be
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maximise and the entity can sustain its position in UK market. In context of it, the administration
of Tesco can be use motivational theories like Maslow's motivation hierarchy and Adam's equity
theory of motivation for the workforce of Jack stores. These concepts help in encouraging the
employees in term of fulfilling their needs, growth and professional development of them.
Maslow needs hierarchy theory
It is one of the most crucial theory of motivation which is used to presents the needs of
the workforce concerning to a company in the form of a pyramid. In it, the necessity is to satisfy
the needs of lower extent first and move up to next and higher level (Kearney, 2018). So this
concept can be implemented by the administration of Tesco within its Jack stores with the
motive of fulfilling the needs of employees who are performing within these stores. So that they
can perform their allotted duties and responsibilities in more effective manner. It can be use by
the company so that the workforce can use their all efforts and effectiveness in term of
knowledge or skills for the accomplishment of business objectives. The needs are related to this
conception and defined in context of Jacks stores as below:
Physiological needs- It consist basic needs of the employees like food, clothing, shelter
that can be satisfy with the stipulation of good salary or pay, incentives, bonus etc. to the workers
on a timely basis. For example, if the company provide a sufficient salary to its employees so
that their basis needs can be fulfilled and survive effectively they will do their work with more
effectiveness because each person do work for fulling the need of food, water and shelter.
Safety and security needs- It is second level of Maslow's needs pyramid which would be
satisfied by the administration of Jack Stores by providing insurance and other medical facilities.
If this need will be fulfil then worker feel safe and work for the growth and development of the
firm. Because a person can retain in the company when the individual feel safe and secure.
Social needs- This extent of needs are related to love, affection and belongingness that
would be satisfy by making organisation of festive parties and occasional get-together. For
example, if the employer and senior of the company have open communication with its
employees then the workers can share their issues and problems with them. If the employees
have effective support of employer then this need can be fulfil in appropriate manner.
Esteem needs- This level of need of Maslow's pyramid includes the needs such as self
respect, esteem and others. These desires of Jack stores workforce would be satisfied by finding
out the deserving workers in context of the company. For example, when the employees are
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rewarded for their good performance then the need of self esteem can be fulfilled. Because the
employees who perform well are respected by others.
Self actualisation needs- This level of motivation concept defines the needs of the
workers related to growth option for self development (Osabiya, 2015). In Jack stores, these kind
of needs would be satisfied by providing training and development sessions to the staff members
at a specific time. It will help in making development in employees skills and knowledge and
they will do their work in more effective way which help in growth of the company.
Advantages- This theory of motivation is simple, common and easy to understand. It is dynamic
because it presents motivation as a changing force from one extent of needs to another.
Disadvantages- The major drawback of this concept is that it is very hard to evaluate the
satisfaction which one gets after satisfying each level of need as it is subjective in nature because
it deal with human mind which can not expected by any system and instrument.
Adam's Equity theory of motivation
It is another motivational theory which is applied by the organisations to increase the
morale of the workforce of the firm. This concept works on the assumptions that organisation
should provide equal treatment to all workforce. Jack Stores implies to assure that the inputs of
the workers which are devised by them, in form of working hours, loyalty for the company and
employee commitment, are met with effective outputs like reward, performance appraisal, bonus,
incentives etc. For example, if the employees are loyal for the company then the management of
the company provide them bonus and incentives etc. if they perform well then they are rewarded
by the organisation. For instant, if the employees are benefited in term of rewarded for their good
execution, their loyalty in term of bonus and working hours in term of incentives then they feel
motivated. In Tesco, the management of the company can assure that the workforce in Jack
stores keep encouraged at all time and use their all effectiveness in the growth and development
of the company in efficacious manner (Schultz and Schultz, 2015). It would apply premise of
cooperative efforts on the parts of workers to deal with extensive competition in retail industry.
Advantages- This concept is able to contribute to both theory and practice of motivation and
also makes administrators realise that equity encourage tends to be one of the most crucial
motives of the workforce of the firm.
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Disadvantages- It is hard to measure the perception of the employees about the input and output
ratio. This theory does not include all motivation components and the only personal perception is
the basic consideration.
CONCLUSION
From the above mentioned content, it can be summarise that motivation is an important
factor and component which requires to be taken in to consideration by each organisation which
operating its business in a specific sector. Apart form it, it has been understood that motivation
help the company in increasing and improving the morale of the workforce so that they can feel
motivated and work for the development of the company in term of profit and productivity. For
encouraging the employees, the management of the company can use different theories and
concepts of motivation such as Maslow' need hierarchy and Adams equity theory of motivation.
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REFERENCES
Books & Journals
Hitka, M. and Balážová, Ž., 2015. The impact of age, education and seniority on motivation of
employees. Business: Theory and practice. 16(1). pp.113-120.
Kamasheva, A. V. and et. al, 2015. Usage of gamification theory for increase motivation of
employees. Mediterranean Journal of Social Sciences. 6(1 S3). p.77.
Kearney, R., 2018. Public sector performance: management, motivation, and measurement.
Routledge.
Osabiya, B. J., 2015. The effect of employees motivation on organizational
performance. Journal of Public Administration and Policy Research. 7(4). pp.62-75.
Schultz, D. and Schultz, S. E., 2015. Psychology and Work Today: Pearson New International
Edition CourseSmart eTextbook. Routledge.
Online
Maslow's Hierarchy of Needs. 2020. [Online]. Available Through:
<https://study.com/academy/lesson/the-needs-theory-motivating-employees-with-
maslows-hierarchy-of-needs.html>.
Adams Equity Theory. 2020. [Online]. Available Through:
<https://www.toolshero.com/psychology/adams-equity-theory/>.
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