Motivational Concepts and Merits or Demerits

Introduction to
Business studies

Contents
INTRODUCTION...........................................................................................................................1
Theories of Motivation....................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Motivation is a process of encouraging employees so that they perform their assigned task
and roles in effective manner in term of accomplishing business goals and objectives. For this the
leader of the venture adopts different leadership styles and techniques to inspire workforce
(Ghauri, Grønhaug and Strange, 2020). This respective report is based on Tesco Plc which is a
retail firm and now it’s is going to open a discount store named Jack Stores. The document will
cover information about motivational concepts and merits or demerits of them.
MAIN BODY
Motivation is acknowledge as a important component that encourage employees to
execute task as per provided guidelines of the venture. When organisations consider efficient
measures to satisfy the requirement of employees, it creates a sense of trust in workers and they
lean to become more engaged to the firm. They perform well and help the firm in term of
accomplish its set business goals and objectives in effective manner on time.
Theories of Motivation
Tesco is a British retail sector British multinational organisation which has been leading
the domestic market over the course of time. It is felt by the top administration of venture that ay
by day the level of rivalry is increasing. There are number of competitors like LIDL and ALDI
which provide their commodities on discount pricing so they have large market and number of
consumers. So to gain competitive advantages, the management of Tesco has announced to
launch Jack stores in future. This kind of outlets deal with top retailer that already offer their
goods and services on discount prices. The administration of respective can used different
motivational concepts like Maslow hierarchy and Adams equity theory etc. in term of motivating
employees who are performing their roles and responsibilities in these kinds of stores.
Maslow needs hierarchy theory
It is one of the most effective concepts of motivation that is utilised to present the
requirement of the employees distressing the firm in term of a pyramid. This theory of
motivation can be considered by management of Tesco to encourage its employees for working
in Jack stores by satisfying their needs and demands (Opstad, 2018). The explanation of this
theory in term of needs regarding Tesco as below:
1