Motivation Techniques of Jack

Motivation Techniques of
Jack
(Task-3)

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Motivation is a technique that is used to enhance the performance of the employee and
improves the quality to achieve the target. For this, HR manager is liable to encourage their staff
to contribute their maximum efforts in the achievement of their desired goals and objectives.
Tesco is the third largest multinational groceries and general merchandise retailer with
headquarter in UK. Recently Tesco announced to open a new discount store "Jack". As a part of
their ongoing strategy to compete with Aldi and Lidl. Tesco wants that "Jack" store will have
same culture and same values as their rest store has (Howard, 2016). They also want that
employee are highly motivated towards "Jack" stores. Tesco management wants that the need
and demand of their customer will be taken care by "Jack" store.
MAIN BODY
The motivational theory that could be used by the Tesco to increase the productivity of
their new “Jack" discount stores. Motivations leads to increase the performance of the employee
that affects the growth of the company, motivated employee work with more commitment and
with more focus that affects the employee satisfaction and loyalty towards the company. These
theories are as defined as follows:
Maslow's motivational theory: This theory can be used by Tesco for their new store
"Jack" as to motivate the employee as it also known as content theory that is shaped as a pyramid
in which there are several levels, the lowest level defines the basic need whereas the upper level
defines the complex needs (Khanna, 2017) Maslow's theory describes that employee get
motivated when their basic needs were satisfied. These are shown as: