Motivation Theories for Job Satisfaction in Retail Sector Private Limited Company

Running Head: Motivation Theories 0
RETAIL sECTOR private limited company
MOTIVATION THEORIES
JOB SATISFACTION
7/21/2018

Motivation theories 1
INTRODUCTION
Motivation is the inner voice of an organism that drives him or her towards the fulfillment of
particular needs or goals. It drives one’s behavior towards the accomplishment of goals.
Motivated employees in the organization are more focused towards their work and are more
quality conscious and productive than the non-motivated employees in the company. Motivated
employees are efficient in operating complex machines as they have the capability to use the
advanced technology in achieving the organizational goals. Motivation helps the employees to
work with enthusiasm and zeal in completing the tasks in the organization. Motivation plays a
key role in Job Satisfaction among the employees. In this essay, three theories of motivation are
discussed for job satisfaction among the employees (Your Article library, 2018).
 Maslow’s Need Hierarchy Theory
 Herzberg’s Motivator- Hygiene Theory
 Vroom Expectancy Theory
Maslow’s need hierarchy Theory: This theory was prepared to discuss motivation among
individuals. Its main features are relevant to the work process and used to discuss job
satisfaction. Healthcare, proper working environment and financial compensation are those
benefits, which help the organization employees to fulfill their physiological needs. Job security,
proper policies of company and safe working environment are the safety needs of the employees
within the organization. When safety needs and the psychological needs of the employees are
satisfied, they will have a feeling of belongingness to the workplace. This builds the positive
relationship between the employees and the supervisors of the organization. The last step in this
theory is that the employees feel that there is need to develop themselves to achieve their goals
(Wicker, 2011).
Motivator-Hygiene Theory: Herzberg’s theory explains that the organizations have to fulfill
motivation factors like recognition, pay, benefits and achievement in order to keep employees
motivated and satisfied from their work in the company. According to this theory, for achieving
job satisfaction the organization has to eliminate its constructive policies. They should also
create a culture of dignity to all the employees in the organization. Meaningful work should be
provided to the employees to build the job status of the employees. Supervisors of the
organization should be supportive for the junior employees (Bizfluent, 2017).
Vroom expectancy theory: this theory of motivation separates efforts, performance and rewards
of the employees in the organization. According to Vroom’s theory the performance of
employees is depends on the factors skills, experience, abilities, knowledge and personality.
Different variables like Valence, Expectancy and Instrumentality are used to explain this theory.
Expectancy means that the increase in effort will result in increased performance. Availability of
right resources and right skills are necessary for the employees to do the job effectively.

Motivation theories 2
Instrumentality defines that the reward is the result of your performance. Valence means that the
individual places importance on the expected results (Yourcoach, 2018).
I am an Assistant Manager working as a full time employee in the Retail Sector private
limited company. I am working in that company since one year and I am highly satisfied
with the work environment. Job Satisfaction is explained with the help of relevant theories:
Maslow’s Need Hierarchy Theory:
Job Satisfaction is a positive feeling of the employees towards their work. There are many
factors which contributing to the job satisfaction among the employees like job security, self-
efficacy, job performance, pay satisfaction and work relationships. Maslow’s Theory defines
human needs and the fulfillment of these needs is necessary for the job satisfaction among the
employees of the organizations. These needs are:
 Physiological needs: Retail Sector private limited company is fulfilling all my necessities
like food, air, shelter, water and clothing. This is necessary to fulfill these wants first
before the upper level needs arise.
 Safety needs: Safety needs arise after the fulfillment of the physiological needs. These
needs are related to the security and safety of the employees in the organization. The
company in which I am working is focusing on providing safe, secure and proper
working environment to its employees. Company is providing additional health benefits
to the employees in the organization. These benefits motivate me to work for the
company with more enthusiasm. I am highly satisfied with the working environment of
the company.
 Social needs: employees in Retail sector private limited have a good teamwork and work
together for the attainment of the organizational goals. They have sense of belongingness
to the organization. Level of interaction is high in this company, as the supervisors
interacted with the employees and the workers and discuss with them about the problems
they are facing in the organization and maintains cordial relation with them. I am
satisfied with my work in this company, as I have not to face the problem of interaction
and companionship in the organization (Tutorialspoint, 2018).
 Esteem needs: These needs refer to the self-respect of the employees. After joining the
Retail sector private limited company I feel more confident, independent and I have
developed capability and strength that is useful for the success in the organization.
 Self-Actualization needs: These needs define the attainment of intermediate, lower and
higher needs of the people. It includes problem solving, lack of prejudice, morality and
acceptance of facts. This is the last step in the Maslow’s need hierarchy model. These
needs help an individual to realize its potential. After the fulfillment of Self Actualization
needs, the person is motivated enough to achieve his or her goal. By working in this
organization, I feel more creative, spontaneous and motivated towards the achievement of
my goal (LinkedIn, 2015).