Fishy INTRODUCTION 3 LITERATURE REIVEW3 Analyse the purpose and principles behind the organisation communication 3 Apply principles of effective communication to enhance practices 4 Evaluate the communication practices of themselves and others 5 CONCLUSION 6 REFERENCES 7 INTRODUCTION Business communication involves the constant flow of information which help in achieving the desired aim and objectives of the organisation (Humaizi and Sinaga 2019). Here effective communication plays vital role in developing the growth as well as expansion of the organisation in a well