Globalization: Case of Zara

GLOBALISATION

INTRODUCTION
Globalisation refers to the integration of market in global economy that consist in
leading interconnection of national economics. It help to spread out products, technology,
information and job across national borders and culture (Hirst, Thompson and Bromley, 2015).In
this assignment the company adopted is ZARA which is know for its fastest growing fashion
brand at worldwide. This assignment will cover up devise project objectives and aims
management plan with appropriate Gantt Chart and WBS that provide time frames and stages
for completion. Moreover, acquiring research that is small context with the help of both
qualitative and quantitative methodologies tools. Furthermore, providing conclusion with valid
or meaningful recommendation as well as reflecting the advantages of this research and gaining
knowledge of its own learning performance.
P1 Aims and objectives
Aims: “To examine the positive, cultural and ethical impact over globalisation on different
function and business operation” - A study on ZARA
Objectives:
 To understand the concept of globalization.
 To identify the benefits of globalization in improving performance of Zara.
 To determine cultural and ethical and positive economic of globalisation on function and
business operation. To determine the hoe globalisation impact of business performance of ZARA
Background of the study
Globalisation is defined as a framework that help an organisation to grow and develop
in an appropriate way that their main motive can be attained. It motives are idealistic in nature as
it create various opportunities for an organisation to grow at global market (Baylis, Smith and
Owens, 2017). In context to ZARA, a Spanish clothing brand are are developing their business
function at globalisation level. Research is based on positive economic, cultural and ethical
impacts of globalisation on different business function such as operation, marketing, human
resource and accounting while operating at international level.
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P2 Project management plan
Company: ZARA
Aims: “To examine the positive, cultural and ethical impact over globalisation on different
function and business operation” - A study on ZARA
Objectives:
 To understand the concept of globalization.
 To identify the benefits of globalization in improving performance of Zara.
 To determine cultural and ethical and positive economic of globalisation on function and
business operation. To determine the hoe globalisation impact of business performance of ZARA
Cost: Cost refers to amount that is spend out in completing a particular research within an
estimated framework of time.
Cost Budget of Globalisation
Particulars Amount
Amount invested $30000
Expenses occurred in research and development $3500
Cost of operation $2500
Cost of It experts $58900
Charges of maintenance $22800
Cost of licensing fee $4000
Closing value cost $22000
Scope: Scope of this assignment is to analyse impact of different culture, economic and ethical
on business operation and function so that an organisation can sustain into competitive
marketplace.
Time: Time is essential in completion of project over an estimated time period(Papastergiadis,
2018).In this a researcher requires 1 years in completion of their project. Moreover, to know
how business function operates within an organisation in achieving aims and objectives.
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