Multi-Channel Marketing: A Strategy for Louis Vuitton

Running Head: MULTI-CHANNEL MARKETING 0
2019
student name
4/18/2019
MULTI-CHANNEL MARKETING

MULTI-CHANNEL MARKETING 1

MULTI-CHANNEL MARKETING 2
Contents
Introduction......................................................................................................................................2
Company information......................................................................................................................3
The multi-channel strategy of Louis Vuitton...................................................................................3
Brick and motor channel..............................................................................................................6
E-commerce channel...................................................................................................................7
Major competitors............................................................................................................................8
Recommendations............................................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

MULTI-CHANNEL MARKETING 3
Introduction
Marketing is a very wide aspect and marketing decisions are responsible for effectively reaching
to the customer to offer goods and for marketing communication. One of the relevant decision is
selecting a marketing channel for the products of a company. A marketing channel is
organizations, people, and activities essential to transfer the ownership of the goods from
production to point of consumption. This is the method through which products are reached to
the consumers that are the end users and are said to be a distribution channel. (Wilson et al.,
2008). For providing customers seamless and unified experience and for them to interact with the
organization, integrated marketing is been conducted. This includes integrating various
marketing communication channel like sales promotion, advertising, direct marketing, public
relations, and social media marketing. In today’s world, targeting the customers or reaching out
customer through a single channel is very difficult. Companies required various marketing
channel work together towards the same objective of the company to reach out customers
through variant ways. The report will include a multi-channel strategy of a retailing company
that is Louis Vuitton.