Digital Promotional Campaign for Louis Vuitton: A Marketing Mix Analysis

MARKETING COMUNICATION
AND BRANDING

 Marketing campaign is the media and messages that marketers can use for
communicating with target market.
 This acquires with new customer for brands by building awareness and
encouraging trial. While it also maintains the brand current customer base
by having reinforcing their purchase behaviour by providing the additional
information about the brand benefits.
 This report will explain about digital promotional campaign for that brand
in organization. Along with this report will also examine Gibbs reflective
that keep the experience for preparing the report.
INTRODUCTION

 Step 1
 Louis Vuitton is also known as French high end luxury fashion house and
company was founded by Louis Vuitton.
 This appears the label LV on most of their products, which are ranging
from luxury bags and leather goods, watches, jewellery, books, sunglasses
and so on.
 This is also one of the worlds leading international fashion house and sells
its high range of products through standalone, departmental stores and
through using e-commerce section of its own websites.
 In some past years, Louis Vuitton named with world’s most luxury brand
and has the high valuation for selling their products and services. The
company operates in many countries within having more stores worldwide.
 Louis Vuitton introduced with numerous innovation including the advent
of light weight canvas, signature patterns, tumbler lock etc.
Develop Promotional Campaign

 Step 2
 To increase the digital marketing business by end year of 2022.