Different Types of Mass Media: Advantages and Disadvantages

MULTIMEDIA
RESEARCH IR

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Different types of mass media................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
The mass media refers to a technology that is used to communicate various people. There
are various platforms used with mass media that helped in communicating with public. This
platform includes magazines television radio news paper and internet. With the help of mass
media, a message can be deliver to measure number of people by various mode of
communication. The mass media plays an important role in providing education information and
to entertain people. The mass media also help in influence add change in the views of public. In
this assignment the advantages and disadvantages of mass media is discussed along with various
theories.
MAIN BODY
Different types of mass media
Types of
media
Advantages Disadvantages Supporting
theory
Literature
evidence
1)
Traditio
nal
Media
The advantage of
traditional media is that it
can transfer information
from generation to
generation of tradition
and culture. this includes
various communication
tools such as songs music
drama theatres which
help in providing
information to people.
These media help in
providing information to
those are highly
connected to their culture
and tradition and believes
The disadvantages of this
media are that there are
some people who you are
not highly connected to
their custom and belief.
As they refer to move on
and adapt some new
things which can attract
them. This is an oldest
form of transferring
information on messages
from one generation to
other. As new generation
does not adapt this mass
media as they does not
show much interest in it.
social
cognitive
theory
Xu,
2018
1